Speaker John Mattio from MZ Group NY at "Globalize Your Outreach"

1. Why Globalize Your Outreach?
Equity Markets Are Rebounding
2011 study demonstrated equity markets are
recovering beginning with large cap US and will spread to mid,
small and international stocks throughout 2013. The study
further highlighted the shift from bonds to equities and
outsized returns when equity markets recover. Also;
- The Recovering US and Global Economy (GS)
- Attractive Valuations (GS)
- A Focus on Fundamentals (GS)
- Diversification (Vanguard)
and….
PSST.. If you needed a reminder….you are already P U B L I C !
Make the best of it.
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2. Why Globalize Your Outreach?
The Largest Group of Equity Investors in the World is
Currently in the U.S.
Your current domestic investor reach: ~ 150.000 TAM
Major Brazilian Institutional & Pension Funds and Global Funds Who Actively Trade
Stocks in Brazil and have the legal structure to do so.
Potential investor reach in US market: ~ 150.000.0000 TAM
Institutional Funds Pension Funds, Hedge Funds, Family Offices, High Net Worth & Retail Investors - All segments domestic
and international 2

3. Why Globalize Your Outreach?
Market Your Stock Like Your Products and Services…
Be a MULTI-National Stock
Multi-National companies;
• Are ~25-100x larger than comparable domestic companies (Revenues and MCAP)
• Raise capital at 5-10x the rate of domestic counterparts (Frequency and EVAL)
• Trade their equities at 5-20x the rate of domestics
• Enjoy 10x the brand/company recognition
• Complete ~5x the number of acquisitions
• Retain employees 2x as long
Multi-national marketing DIVERSIFIES exposure, allowing companies to capitalize on
economic developments and trends worldwide.
• Apple
• Ford
• Petrobras

4. HOW to Globalize Your Outreach?
Recondition your public information, outreach and
approach by developing a market-specific IR strategy,
MZ N.A.’s Outreach and U.S. Representation.
Convert your stock into an international equity,
Bank of New York – Mellon’s ADR and
White&Case’s Legal Services. It is your
responsibility to make your shares easy to buy.
Avail your stock to trade on an easy-to-access,
recognizable, and wide-reaching platform, The OTC
Markets’ QX.

5. The Problem: “And you are….?”
~63,000 Public Companies
You Investor
The Solution: “Create Communications that
makes you STAND OUT”

6. IR Marketing
“Know Your Customer”
Recognize and understand the large, smaller and
sometimes subtle cross-cultural differences in
communication materials, messaging, approach, timing and
transparency between Brazil and the US. Develop a
customer and market-specific communication strategy.
IR ITEM In Brazil In US
IR Website Dedicated Imbedded
Presentation Quarterly Yearly
Fact Sheet Increasingly Common Common
Press Distribution Local Local/Intl
PR Frequency 8-10 15-25
Earnings Call Participants IRO, CFO CEO, CFO, IRO
Content on Earnings PR / Script Detailed / Summary Summary /
Detailed

7. IR Marketing
“Selling”
IR activities focused on outreach produce the greatest
results and builds trust and confidence with market
participants. Outreach to participants is more simply
titled. …..S E L L I N G.
IR ACTIVITY In Brazil In US
Non-Deal Road Shows Bank/Analyst Company/
Analyst
Sell Side Conferences Yes Yes
Retail Outreach No Yes
Targeted Company Directed Outreach Sometimes Often
Local “Company” Representation No Yes

8. IR Marketing
“ Your Goal to Develop a Diversified
Customer-base”
Mutual Funds Institutional Funds
Hedge Funds Family Offices
Retail Investors High Net Worth Investors
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9. IR Marketing
“Stock-Customer Service”
Your expanded outreach and marketing efforts need
support and good customer service. Maintaining support
and connectivity to investors of all types is critical to a
long-term and active shareholder base.
IR ACTIVITY In Brazil In US
IR Database Creation and Sometimes YES
Maintenance irNavigator™
Database “Update” mailings Yes – by Company Yes – By
Company and
Rep
Representation No Yes
Sell Side Introductions Rarely Common
International Non-Deal Road Shows Yes Yes
Continuous Retail Marketing No Yes

10. MZ N.A. IR Programs
and IR Plug-Ins
In combination with your IR efforts in Brazil, or as a stand-
alone activity, the MZ N.A. Team can develop and
implement the following programs.
Program Description
irFoundations™ Prepare your IR materials (Presentation/ Fact Sheet/ Web
Pages/Press ) for a U.S. marketing campaign.
Non-Deal Road Shows Execute company-driven outreach campaigns to targeted
investors. LEAVE your bank at home!
Full Service U.S. IR A combination of irFoundations, Non-Deal Road Shows
plus market specific-press exposure, financial writing,
closely coordinated by a designated co-account manager.
iMarketing A vital component of any IR program, retail outreach
cycles and programs take you and your liquidity to the
next level.