BrainJuicer社のイノベーション・コミュニティについての紹介

1. 第４回 ツイッチャーの会 勉強会 ２０１０年８月 ブレインジューサー社 イノベーション・コミュニティの ご紹介 ２０１０年８月２５日 EC ナビ AJITO

3. 消費者エンゲージメント のためのプラットフォーム INDEPENDENT OPEN BRANDED CLOSED OPEN SOURCE COMMUNITIES Branded Open-source Independent Open-source Brand MROC Multi-Client MROC

16. Enabling multi-lateral relationships… Participation patient client リサーチャーと消費者 Between researchers & consumers 消費者同志 Between consumers 消費者とクライアント Between clients & consumers Moderation

17. Live Demo

19. Case Study Dialogue Initial response to the brief Another participant’s comment A probe from the ‘Brand Team’ The participant’s response

20. BrainJuicer’s ® Products Exploration / Insights Launch Track I n n o v a t i v e M e t h o d s U&A FamCam Creative 6ers Insights Validator JuicyBrains Innovation Community Mobile Moments of Truth Brand Personality Profiling Predictive Markets Concept Optimizer Range Optimizer Concept Creator Product Optimizer Volumetrics CommScan Pack Optimizer Post Launch Tracker = Juicy Solutions: New-to-the-world products = Twist Products: More conventional products, but with a BrainJuicer twist Front-End Innovation All tools are powered by BrainJuicer’s ® patented research tools: MindReader ® & FaceTrace ® Final Mix Development Concept Evaluation Product

21. Six Juicy Tools Exploration/Insights Concept Development Product Evaluation Final Mix Front-End Innovation Launch Track I n n o v a t i v e M e t h o d s Creative 6ers® Gifted creative consumers available online to generate ideas for NPD, promotions, communications & packaging JuicyBrains Innovation Community ® A dating site, matching your need for innovation with creative consumers who are self-motivated to help you on your innovation challenges Concept Creator® Create an optimal concept from a set of possible insights, benefits, reasons to believe and even images Insights Validator® Quantitative testing of Consumer Insights to sort wheat from chaff and ensure a strong fundament of consumer understanding [mandated at Philips] Predictive Markets® Awarded ESOMAR Best Methodology 2005, utilizes the wisdom of crowds to accurately screen concepts & promotions CommScan® Measures what really matters in communication - emotional engagement, using our award winning FaceTrace™ Screen Generate Evaluate & Optimize All tools are powered by BrainJuicer’s ® patented research tools: MindReader ® & FaceTrace ®