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Digital strategy
- 3. ADVICE MANAGEMENT MOvE ONLINE EDUCATION
- 4. SHORT DEMO
- 5. I WANT YOU TO TELL ME WHAT YOUR BUSINESS IS
- 6. INTERNET STRATEGY What is digital internet strategy? Why should you use it? How should you use it?
- 8. Your own online strategy in 5 steps 1. Determine mission, online targets must be clear 2. Budget / Manpower 3. Who and where is your Target audience 4. Develop Exclusive content 5. Measure effects on targets and optimize results
- 9. ONLINE PROMOTION OPPORTUNITIES WEBSITE SOCIAL MEDIA BLOGS
- 10. WEBSITE 1. The website - Build it! - Text - Updates 2. Generate traffic - Link exchange - Use Social Media 3. Analyze & Optimize - Stats (Google Analytics)
- 11. SOCIAL MEDIA & BLOGS Let the right peopleknowthatyouexcist Keep peoplebusybyinteraction. Motivate to stimulate Word of mouth Makesuretheybecomeloyal promotors of YOU
- 12. HOW TO COMMUNICATE ONLINE USE STRAIGHT PRICIPAL of Paul Gillin Succinct Transparant Responsive Accepting Insightful Genuine Humorous Timely.
- 13. SOCIAL MEDIA ESSENCE LISTEN CONVERSATION ENGAGEMENT
- 15. DO’S DONT’S Be transparent and authentic. Be human. Don’t be a social schizo A profile pic is worth a thousand tweets Social climbing not the best approach Return on engagement It’s not a one-stop shop Best advice? Don’t take anyone else’s advice
- 16. SYCRONISE YOUR NETWORKS www.MYWEBSITE.com
- 17. TO MEASURE IS TO KNOW!
- 18. EXAMPLES Dell community Owncommunity Policyis to replyonevery post Interaction between customers and Dell Result Since introduction -60% less negativity New useful suggestions/improvements
- 19. Fan fingerprints OG’s core value #1: FANS! For theirlatest album they: Wanted to do something special for fans Fan Fingerprintsused in album artwork Personallysigned Findfingerprint online in artwork Result: Fund money for album Collect data fromtrue fans MOST IMPORTANT: HAPPY FANS!!!
- 20. ASSIGNMENT DevelopyourownstrategyTime: 30 minutes Present it to the groupTime: 5 minutes
- 22. Present your ROI