Copy the link to learn more: http://www.mdgadvertising.com/blog/the-b2b-digital-landscape-no-longer-business-as-usual-infographic/ - How do B2B suppliers stay on their A-game in B2B marketing today? Well, it’s much more complex than ever as new digital methods and media have completely changed B2B buying behavior. Now cold calls get the cold shoulder as more and more of the B2B industry is warmly embracing online options to research and purchase products. Since there’s no escape from this digital landscape, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. For a look at the digital patterns and preferences of today’s business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into an infographic. It displays buyers’ new ways of doing business, from where they’re shopping to how they’re spending, to help B2B suppliers engage and convert them. Take a look and learn today’s new way to take care of B2B business. Opting for Online Buying The Web has a wealth of B2B products that the B2B industry can pick with a click. That’s why a growing number of U.S. B2B buyers are spending more time buying online. -In 2014, 68% purchased products online versus the 57% last year. -18% spend a whopping 90% or more of their budgets online, which is twice as many as last year. -46% will increase their online purchasing in 2015. The Internet is Netting a Higher Share of B2B Buyers The B2B industry is already browsing and buying products online, yet the momentum is mounting as the industry intends to spend even more on online purchasing over the next few years. -A total 46% of B2B professionals spend more than half of their budgets online. -One-third of B2B buyers invest from 10% to 50% of the dollars toward online products and services. -Experts figure they’ll find even higher figures in the future. The Strategy for Searching and Shopping for the Best Prices B2B buyers are even more cost conscious than the average American because their budgets are somebody else’s business. This drives them to research before they reach for their dollars to ensure that their spending makes sense and saves cents. But gone are the days of the single supplier who dropped by their business and wrote down their order. Now, the Web has a world of B2B options and it’s where they go to find the best deals. -Price is the primary purchasing factor, but other corporate considerations play a role. -94% of B2B buyers do online research before making a purchase. -One-third research a full 90% of their online purchases. -While 83.4% compare products and prices on supplier websites, only 37% think these sources are most helpful in research. -Yet Google is the go-to for 77% of B2B buyers conducting research. Discover how to maximize your B2B marketing. Contact MDG Advertising today at 561-338-7797, or visit http://www.mdgadvertising.com.

1. THE
68%
41%
18%
46%
now purchase goods online, compared to 57% last year.
feel comfortable purchasing any type of B2B product online.
spend 90% or more of their budgets online, which is TWICE as many as in 2013.
plan to increase online purchasing next year.
PERCENTAGEOFONLINERESEARCH
participation by channel
Blogs Social Media
Do Not Participate Other
Google Search Supplier’s Website
3rd Party Websites Product User Review
77% 83.4%
34% 41.8%
10.8% 8.6%
6.4% 7.4%
of B2B buyers conduct online
research before purchasing
a business product.
94%
DIGITAL LANDSCAPE
HOW B2B BUYERS MANAGE THEIR
RESOURCES
Today, B2B buyers in the
U.S. are spending more of
their time and corporate
budgets online than ever.
THECONVERSIONTODIGITAL
Digital has become the link to B2B buyers. This has made
the online omni-channel environment increasingly competitive
and infinitely profitable. To leverage these opportunities and
generate higher revenue, B2B suppliers need to capitalize
on digital demand and engage today's tech-savvy buyers.
While B2B suppliers used to command buyer demand, today's B2B
buyers depend on a wide range of online sources to make their
purchasing decisions. Price remains the principal factor, yet other
aspects are also involved in their corporate spending.
44%
55%
37%
25%
of B2B buyers have
researched an item for their
company using a mobile device.
of 18-to-25 year old buyers
research company products
on mobile devices.
have researched
business goods on
their tablet.
have made a
corporate purchase
on a tablet.
THEMOVETOMOBILE for research
P U R S U I N G
PRICECOMPARISON ONLINE
This study surveyed 500 buyers with annual procurement budgets of $100,000 or more across a wide range of industries.
Sources: Acquity Group, CMO, Biz Report, MediaPost.com
37of B2B buyers feel that a supplier’s website
is the most helpful research tool.
ONLY
%
T A K I N G
MOBILE & TECH
I N T O A C C O U N T
Most marketers have long understood B2B from A to Z, but now digital methods and media have changed the
context of the content. This shift can be seen in the research tactics, purchasing habits, and preferences
of B2B buyers. And it's generating new opportunities to open minds and close deals.
THE CONVERSION TO DIGITAL & SHIFT TO
ONLINE RESEARCH & PURCHASE
2014
DIGITAL
S P E N D I N G
trending
IS
The Internet has intervened in the traditional B2B purchase process. This has led
business in a digital direction and introduced new online options that have
changed how buyers search and spend.
HOW B2B BUYERS CONDUCT
ONLINERESEARCH&
PRICECOMPARISON
21.2%
32.8%
18.2%
27.8%
SPENT ON DIGITAL
LAST YEAR
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
% OF BUDGET SPENT% OF COMPANIES
And this spending shows no sign of ending, with
B2B buyers planning to invest even more of their
time and budgets online in the coming years.
the
SEARCH
FOR
RESEARCH
conduct online research
for at least half of their
corporate purchase.
55%
research 90% of products
online before purchasing
this year.
30%
Tapping into B2B buyers is all a matter of mobile. With all ages using
handheld devices to research and purchase business products, mobile
lets B2B suppliers get directly in touch with corporate buyers
and puts sales opportunities in the palms of their hands.
Now that the B2B buyers’ journey has led them online,
suppliers need to follow their lead and adapt to their digital
demands. By improving their online experience while
delivering greater convenience and value, B2B suppliers
can prove they still mean business.
The way to increase
online sales and revenue
lies in the digital experience.
By offering maximum ease
and efficiency with minimal
time and trouble, B2B buyers
would convert and return to
a supplier's website.
how to use digital to pursue
profits