An App proposal to improve the user experience of getting potential customers to book Income Energy solar services

1. what kind of information is necessary and
related to users to make decisions
Different users need different data
Process
IInterview (Users/SMEs)
Survey
Affinity Mapping
Persona
Competitive Analysis
User Flow
Customer Journey Mapping
Value Proposition
MSCW Metho
Information Architecture (IA)
Paper Prototype
A/B testing
High-fi Mockups
Usability Testings
They are concerned more about the
financial benefits of solar investment with more details. They
care about how much they need to pay in advance and how
long they could get the payback.
Commercial Landlord
People who owning commerical property
Approach
Content
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Landlord / Tenant / Advisor
Observations
focus on creating the brand awareness and
trust with customers before they book the
services
Focus on problem or need recognition
and information search stages
Feature
Observations
SolutionSolution
Top 3 reasons for
solar investing
Top 3 information landlords
need to know
Financial benefits1.
2.
3.
Long-term investment
Appealing to tenants
Installation fees1.
2.
3.
Maintenance cost
Solar calculator
Installation fee
Maintenance effort
Case studies
Free consultation
Value add to the property
How Commercial Solar works
Solar Table
Request for a call back
Payment plan
Data visualisation
Q&A
Contact details
3 weeks
How might we get potential customers to
book their solar services?
MY ROLES
DURATION
PROBLEMS
User Experience Design (UX)
User Interface Design (UI)
1) The company has issues in finding
and approaching their ideal customers.
2) They do not have enough knowledge
about how to present their website to
their customers.
SOLUTION
We delivered digital prototypes
on both desktop and mobile platforms
which provide enough information for
landlords, tenants, and advisors to decide
and request free consultation services.
MENGLEI CLAUDIA ZHANG | UX DESIGNER Find out more info on www.mclaudia.com