1. The Gap Fall/Winter 2013
Original
Modified
Original Fall/Winter
Colors
Black
White
Light Blue
Deep Purple
Ivory
Maroon
The Gap focuses on apparel, accessories and shoes for men, women and children.
They are known to have a tailored, casual, all-American style. Their target customer
typically lives and works in the city and is looking for clothes that are fashionable
but also functional that can go from the office to a restaurant after for Cocktails. We
choose to focus on women's wear for the“Value Added”project. The Gap designs
for professional, working women ages 25-50. she is constantly on the go and needs
clothes that fit in with her active lifestyle. We modified the staple“Perfect Shirt”to
give it a more updated and fitted look. We did this by trying on the shirt and
assessing aesthetics that we felt could be improved with minor changes to the
design. For better fit we added darts to the torso so that it hugs the body better,
and also added a front pocket for more aesthetic appeal. This shirt promotes
sustainability by the use of“green”dyes, processes that do not cause harm to the
environment, and by donating 5% of all sales from this shirt to the RED campaign.
100% Cotton
Katie Hagen Kelsey Vaile Caitlin Salem
Lynn Marie Stoneking Jialli Zhang