SlideShare a Scribd company logo
1 of 35
Download to read offline
@lxdejong / @boloboost
Lex de Jong
#socialbOOST
12 juni 2014
Bewoners Community
Bos en Lommer
(on- en offline)
Cooperatieve Gebiedsontwikkeling
Bottom-up > 0 < Top-down
Community Building (on- en offline)
Eigenaar
Januari 2014
Initiatiefnemer
Januari 2011
@lxdejong / @boloboost
Boost je project
> #StraatdinerWest – bevrijdingsmaaltijd 2014
de community voor het realiseren en welslagen van jouw evenement
> #Bolobranding – van idee → gevoel.
hoe eenbuurt – bewoners, overheid en ondernemers – een begrip adopteren.
> #conversatie in plaats van communicatie
in gesprek in plaats van flyers (aan de hand van jullie praktijk)
@lxdejong / @boloboost
Wat
boloboost
voor
de
buurt
betekent?
een
actueel
voorbeeld
@lxdejong / @boloboost
Straatdiner West
– begin maart verzoek Bite Me 1 vd 5 straatdiners (vrijheidsmaaltijden) te organiseren
het concept
ca. 15 (hobby)koks uit de buurt...
koken in ca. 10 keukens van andere buurtbewoners...
ca. 250 maaltijden voor de gasten van het straatdiner, Succes!
de uitdaging
– locatie (en alternatief bij slecht weer)
– funding / sponsoring
– koks / keukens en gasten
– tafels, banken, warmhouders, borden, bestek etc
noodzakelijk
– creativiteit
– veel vrienden
– minimale middelen
= betrokken community !
@lxdejong / @boloboost
Stap 1 werven en koppelen
van koks en keukens
@lxdejong / @boloboost
Stap 2 locatie
@lxdejong / @boloboost
Stap 3 funding / sponsoring
Subsidie
Buurtbudget
bewonersinitiatieven
Ingrediënten
Servies (gratis af te halen #fb)
Dessertbuffet
(6 lokale restaurants)
@lxdejong / @boloboost
Stap 4 koks & keukens
@lxdejong / @boloboost
Stap 5 Borden & bestek
Canal Company Kringloopwinkels
@lxdejong / @boloboost
Straatdiner West
Nederlands Blazers Ensemble &
lokale muzikanten spelen
vrijheidsliederen
i.s.m. Podium Mozaiek
@lxdejong / @boloboost
Straatdiner West
Het buffet is geopend !
@lxdejong / @boloboost
Straatdiner West
eten, praten, verbinden
@lxdejong / @boloboost
Straatdiner West
The day after
@lxdejong / @boloboost
@lxdejong / @boloboost
Het begon allemaal met 1 tweet
@lxdejong / @boloboost
140 tekens
1.5 K followers
@lxdejong / @boloboost
communitybuilding
2.6 K LIKE
@lxdejong / @boloboost
boloteam
@lxdejong / @boloboost
Suc6 - altijd positief
@lxdejong / @boloboost
Suc6 - structuur zonder bestuur
@lxdejong / @boloboost
Suc6 - voor en door de buurt
@lxdejong / @boloboost
Suc6 - de projectvrijwilliger
@lxdejong / @boloboost
Suc6 - bololabeling
label
@lxdejong / @boloboost
Bolobooze
@lxdejong / @boloboost
Bolo inpakwinkel
@lxdejong / @boloboost
Bolo sportdag
@lxdejong / @boloboost
Bolo buurtbanners
@lxdejong / @boloboost
BoloBoost Clubsandwich
‘I Love Bolo’ productlijn
BoloBranding (ondernemers)
BoloBierBoloBol
@lxdejong / @boloboost
Boloboost in de media
@lxdejong / @boloboost
Bolobios
@lxdejong / @boloboost
Intensieve samenwerking in de buurt
In samenwerking met De Coppel zzp-er uit de buurt
Zichtbaar maken
-
Virtueel bedrijfsverzamelgebouw [zzp-netwerk]
-
Bolobloeit 1 en 2 [zzp-markt in Augustanakerk]
-
Bolobloeit 2 [fysieke etalage in de winkelstraat]
-
BoLoBloeit.nl [zzp-ers in de online etalage]
-
BoloBloeit Collectief [Local Goods Market]
-
BoloBloeit PopUp shop [2014]
@lxdejong / @boloboost
Van idee naar beleving
@lxdejong / @boloboost
Van idee naar beleving
@lxdejong / @boloboost
#conversatie in plaats van communicatie
in gesprek in plaats van flyers (aan de hand van jullie praktijk)
Handvaten:
> vermijd het woord participatie
– niet iedereen hoeft te participeren #jezultmaarnietwillen
> denk vrijuit in mogelijkheden i.p.v beperkingen
– de persoon op de 'ja, maar.....-stoel' haalt alle energie uit de betrokken burger
> zichtbaar = opvallen → wees creatief en ludiek
– vergeet even de afdelingen communicatie en vergunningen
> zoek de burger niet op, zorg dat de burger jou vindt
– stop met flyers en bewonersbrieven, creeer een zichtbare plek in de buurt (pleintje of bankje)
WS "Zo doen we het in West" #socialbOOST

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

WS "Zo doen we het in West" #socialbOOST