2. 1. Demonstrates genre characteristics
For example, a music video featuring a stage performance is typical for a metal video or a
music video with women in bikiniโs by a pool and expensive cars in a rap video.
3. 2. The frequent notions of looking
Women or men being portrayed seductively or having eye contact with the camera.
For example, miley cyrus sells her music through sex appeal (voyeurism).
4. 3. A relationship between the music and visuals
This can either be illustrative, amplifying or contradicting.
5. 4. Include close-ups of artist and develop motifs
which recur across their work
An example of a visual style could be lady gaga as sheโs always in quirky clothes.
The โ4th wallโ is broken near always when the video is a performance. Direct address is
used and to seem like theyโre singing to us.
6. 5. thereโs often intertextual reference
Audience enjoy knowing the โin jokeโ. For example, when destinyโs child did independent
women referencing to Charlieโs angel's.
7. 5. thereโs often intertextual reference
Audience enjoy knowing the โin jokeโ. For example, when destinyโs child did independent
women referencing to Charlieโs angel's.
