The document discusses a project between PRA4MI and the Paris Opera Ballet School to create a makeup line. PRA4MI was hired to develop a line that aligns with the school's values of tradition, innovation, quality and identity. They propose two makeup collections - one with nude tones for daily use called "On Stage" and another with bold colors called "Lever de Rideau" for performances. The collections would be affordable but high quality and help promote the prestige and excellence of the Paris Opera Ballet School.

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PRA Innover
Ecole de Danse de l’Opéra de Paris
Maÿlis Darras, Leila Kar, Jean-Baptiste Chauvet, Lucile Vincent, Blanche Plessy

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PRA4MI
An innovation for the
Ballet School

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Our client, its universe
PRA4MI
WHO
•is our client?
WHAT
•are its values?
WHY
•were we hired?

4. + The Paris Opera and the Ballet School:
1713 to 2015: 300 years of shared history
OPERA
FRENCH
TOUCH
BEAUTY
TRADITION
DREAM
The Paris Opera: an influent French institution
PRA4MI

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You and us:
a path to guide our project
 The fifth year students’
presentation of the PRA
 Visiting the Paris Opera Ballet
School and its architecture
 Meeting with the students
PRA4MI

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FROM YOU, FOR YOU, WITH YOU

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A project in harmony with the
institution
PRA4MI
FROM YOU:
Tradition & Innovation
FOR YOU:
Quality & Identity
WITH YOU:
Service & Adaptability

8. +
The competition
THE COMPETITION

9. +Repetto
The Etoile Dorothée Gilberte
PRA4MI

10. +Guerlain
The Guerlain limited edition makeup line for Christmas: An Evening at the Opera
PRA4MI

11. +MAC.Cosmetics
M.A.C. Cosmetics for the movie Maleficient, starring Angelina Jolie
PRA4MI

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“On stage”
“EN SCENE”

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Long-lasting
&
professional
quality
Nude tones
&
basic colours
Make-up
case
“the
Essentials”
+ Guide book
On stage with the dancers
PRA4MI

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« LEVER DE RIDEAU »

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High
quality
Bold
colours
to go out
by night
Limited
edition
boxes
Waiting for the curtains to go up
PRA4MI

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Product pricing
PRA4MI
0
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Professionalism & Opera Dream
Prestige & Excellence
Affordable but glamorous
Product positionning
PRA4MI

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Production
PRA4MI
Make-Up
Art
Production

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Distribution
PRA4MI

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Conclusion
A
continuoulsy
evolving
project
An image:
from the
school and
for the school
A vision, a
dream, a
broad
outreach
PRA4MI
C O M P L E M E N T A R I T Y I N D U A L I T Y

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PRA4MI