Pricing Strategy

2. I.BACKGROUND OF THE COMPANY AND THE
PRODUCT
• Gen Z will develop Puto Pin or Putong Pinalatan, an iconic
dish from Apayao, a spicy pork dish with a hint of bitterness
due to the fresh pomelo leaves. Pork is domestic pork (Sus
domesticus). It is the most consumed red meat in the world,
especially in East Asia. Pork is a high protein food and
contains varying amounts of fat. Contains all nine essential
amino acids necessary for your body's growth and
maintenance.

3. VISION
Our vision is to offer our customers a tasteful and unique
variant of puto. Building good relationship from the basics on
which we operate with our staffs but also with our customers.
We also think it is important for our business to contribute to
sustainable and socially involve initiatives.

4. MISSION
GEN Z’s Puto Pinalatan is committed to: Providing quality
food and excellent customer service that satisfy the needs and
desires of customers. And taking care of our employees by
providing a conductive work environment that promotes
teamwork and efficiency. We at GEN Z, give our special
attention in your self- satisfaction.

5. Core Values
• Our team works together to achieve our business goals.
• Better result continuous improvement.

6. II.PRICING OBJECTIVES
1. MAXIMIZES PROFIT
2. INCREASE SALES VOLUME
3. INCREASE MARKET SHARE
4. OBTAIN A TARGET RATE OF RETURN ON INVESTMENT(ROI)
5. SURVIVAL

7. III. TARGET MARKET
Our target market are customers in their mid 20’s and
above.

8. IV. PRODUCT DEMAND
Puto pinalatan are known for its attractiveness and
uniqueness. It comes in different variety of flavours, however
it stands out among the customers tastes and it comes in a
reasonable price.

9. V. COMPETITORS (DIRECT AND INDIRECT)
GEN Z’SPUTO
PINALATAN
DIRECT
COMPETITORS(BAKERI
ES)
INDIRECT
COMPETITORS(GROCE
RIES AND SARI-SARI
STORES)
STRENGTHS UniqueReasonable
prices
Have a wide range of
products Already
known in the area
Have a wide range of
productsAlready
known in the area
WEAKNESSES New in the marketNew
in the market pricing
New established
bakeries in the
areaChanging market
taste
Unique product of
competitors
OPPORTUNITIES Educated/degree
ownersExpansion
Weak market
rivalsAlready had
market share for quick
expansion
Already had market
share for a quick
expansion
THREATS Already established
bakeries in the area
New existing business
that offers unique
flavor
New established
business with
competitive prices

10. VI. PRICING METHOD
The pricing method to be used is the Mark-up Pricing

11. VII. FINAL PRICE OF THE PRODUCT
• Original Price: 35php
added: Mark Up(30%): 15 php
Final Price: 50php

12. VIII. PROJECTED PROFIT
PROJECTED PROFIT
2023 2024 2025 2026 2027
COST/EXPENSE 205,920 216,216.00 227,026.80 238,378.14 250,297.11
PRICE 50 52.5 55.1 57.88 60.77
SALES 390,000 409,500 429,780 451,464 474,006
PROFIT 184,080 193,284 202,753.20 213,085.86 223,708.89
NOTE: Every year expense, price and sales has 5% increases.