Personal Information
Organization / Workplace
Trieste Area, Italy Italy
Occupation
Owner - Titolare
Website
http://www.biscomarketing.it
About
I am working on marketing of food and beverage products since 1989, first as a researcher and then as a practiotioner with increasing responsibilities in marketing (from Brand Manager to C.M.O.).
Because of my strong education and research background I know how to be very analytic and quantitative, but because of my long professional experience in medium size family owned business I also know how to be very practical and quick in desion making. Most important, knowing deeply both approaches, I know very well their advantages, disadvantages and tricks.
To keep cutting edge expertise I maintain contact with the academic environment (I have published several articles and books chapters) an...
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marketing
percezione
presenza
positioning
branding
kotler
katy perry
milla iovovic
autenticità
marketing strategico
big data
identità
biscomarketing
4p
marketing totale
ricerca di marketing
wine
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