SciBizTech Finals TT'20

TT’20 SciBizTech Finals
Conducted by – Ranjib Rudra

Some Rules
 Maintain a decent position with your cameras switched on, would like it if phones aren’t touched
apart from anything but giving the written answers.
 All question disputes subjected to QMs decision.
 KEEP YOURSELF ON MUTE AT ALL TIMES!
 Please engage with teammate on a separate call.

The Deal
 4 Rounds
 2 Dries, 2 Written

Written 1
 LOGOS (duhh, it’s a scibiztech quiz)

1) Change framing
 Shown is the logo for a UK-based global
campaign that was launched on 10 February
2010. The term was coined by economist Hunter
Logan in 1998 and commonly refers to a
package of financial transaction taxes. This, when
implemented, would affect a wider range of
asset classes including the purchase and sale of
stocks, bonds, commodities, unit trusts, mutual
funds and derivatives. What is the name?

2) What is this instantly recognizable logo?
 While coming up with this logo, which has now become easily recognizable
in the music and entertainment industry, the lead person of this collective
was looking for someone to design a dynamic and innovative picture. He
wanted it to signify sort of a never ending energy and as an intimidating
sign, inspirations for which came when he looked at a picture of Goddess
Kali in a newspaper.
 The facial features depicted in this logo are said to be directly inspired from
those of the lead person himself as he was always very famous for those
but the designer disagrees with this popular belief. He talked about how he
did it according to how it was expected of him although the lead person
may indirectly could’ve been in the back of his mind while designing the
said facial features.

3) Identify this Brand.
 When asked about the inspiration behind creation of the brand, its
founder said, “I saw sweets didn’t suit their main consumers, children.
They got their hands sticky and ran into trouble with their parents. This
inspired me to make it in a certain different way”.
 In 1969, Salvador Dali was approached to design a new logo for this
brand and it became instantly recognizable. Dali incorporated the brand’s
name into a brightly colored daisy shape. Always keenly aware of
branding, Dali suggested that the logo be placed on top of the products
it makes, instead of the side so that it could always be seen intact.

4) Id X
 This British sportsman hired Aesop Agency to come up with this unique
logo, which combines his initials with the number 77. X became the first
British sportsman in 77 years to achieve a unique feat in the last decade
and is also the name of the management company that he created after
his second major victory in this sport. Who is X?

5) Id X
 X is a brand of non-caffeinated soft drink. X was created by Charles
Leiper Grigg and was originally named ‘Bib- Label Lithiated _____-____
Soda’. It contained lithium citrate, a mood-stabilizing drug until the
1950s. Though the origins of the name X is unclear, there are many
stories attached to it, from ingredients to visual cues. Another interesting
theory behind its logo is that it contains three bubbles and is said to
represent the atomic number of Lithium, 3. Give me X.

3) Identify this Brand.
 When asked about the inspiration behind creation of the brand, its
founder said, “I saw that sweets didn’t suit their main consumers, children.
They got their hands sticky and ran into trouble with their parents. This
inspired me to make it in a certain different way”.
 In 1969, Salvador Dali was approached to design a new logo for this
brand and it became instantly recognizable. Dali incorporated the brand’s
name into a brightly colored daisy shape. Always keenly aware of
branding, Dali suggested that the logo be placed on top of the products
it makes, instead of the side so that it could always be seen intact.

DRIES 1
 +10/-5 on pounce
 +10/0 on bounce
 No part points on pounce
 Clockwise Dries

1) Give X, the name of the company.
How is this bush song popular now in Australia, in
a certain sporting context?
 A certain James Inglis pioneered the introduction of Indian and
Ceylonese teas into the Australian colonies during the 1880s. Australians
made the transition to the Indian black tea very quickly due to James’s
advertising methods. He started by naming his company The X Tea,
where X was the utensil that almost Aussies made their tea in. Image in
next slide shows an ad with X in use.
 He one step more in this aggressive advertising and bought the rights to
a popular bush song called ‘Waltzing Matilda’ and changed its lyrics so
that it became synonymous with tea in Australia.

X- Billy Tea
Aussie Womens Football team are called
Matildas

2) Who is this infamous Indian used by Lush?
 Lush Cosmetics is a UK brand which in 2014 launched a chain of cosmetic products with
the label ‘Smuggler’s Soul’. This chain caused quite a stir in India as its label carried with
it the picture of an infamous Indian.
 The line of products is available as perfume, body spray and a moustache wax with the
last one also named cheekily after this Indian. The company described its products,
which consists of Indian Sandalwood Oil, as dangerous and intoxicating and gave the
concept behind using this image, “It highlights the illegal trading and smuggling that is
happening in the sandalwood trade and thus we used this picture.”
 Not everyone bought into this line of reasoning and were against the fact there should
be anything named or formed after this person who caused so much personal harm
and terrorized South India.

3) What major design flaw was this which
may seem like an absolute rookie mistake
now?
 The early Maruti 800s, though immensely popular, had a major design
flaw, making it notoriously popular with terrorist organizations. At a time
when car bombs were gaining popularity as against to shootouts, Maruti
noticed that in most scenarios the car that was used for the bombing
turned out to be a 800.
 Interestingly, none of the cars turned out to be registered to the
terrorists or affiliated with them in any way, but were owned by normal
people - enabling the terrorists to leave no trace. What major design
flaw is this, which was later rectified?

 Old Maruti 800s had the same key for the ignition and the petrol tank. They had a lock for the
petrol tank outside, unlike modern cars where the door is inside the car. So terrorists used to pry
open the petrol tank, make a duplicate of the key and use that to steal the vehicle.

4) What is this visible difference and thus the concept
used?
Who is this friend of Artemesia?
 In the next slide you are going to see two different paintings done on the
same subject by two different artists. The one on the left is titled ‘Judith
beheading Holofernes’ which was painted in 1599 by Carvaggio. The one on
the right is titled ‘Judith Slaying Holofernes’ by Artemisia Gentileschi which
was painted in some time between 1613-21.
 There is a visible difference between the two paintings which makes the one
on the right have a certain higher degree of scientific accuracy. This accuracy
is credited by historians as the result of Artemesia’s friendship with a certain
famous man of science during this period and was inspired by his latest works
on a particular concept. The application of this concept is how this scientific
accuracy is achieved.

The Blood stream is parabolic in the second
picture which was based on Galelio’s work on
Projectiles

5) Id X, which were to be the primary
elements of such bombs.
 X Bombs were an experimental weapon considered by the U.S. during World War II, at the
suggestion of a dentist, Dr. Lytle Adams who was a friend of the First Lady. These bombs
consisted of a bomb-shaped casing with several compartments, each housing a X. Each X
had a small incendiary device attached to it. The casings were refrigerated in order to
lower the X’s body temperature and force them into hibernation until they were dropped
from a plane shortly before dawn.
 The hope and the concept behind these weapons was that with the incendiaries timed to
go off all at once, this would start fires in places that were hard to access to fight a fire,
due to the Xs seeking such places at dawn. Further, in many cases, the fire’s existence
wouldn’t be noticed until it had well established itself. It was thought that X bombs would
be particularly effective in Japan where buildings were made largely of wood and paper.

6) Where is this produce sold and why is it so
popular there?
 The Hugh Lowe Farms Ltd is a family company situated in Kent.
Hugh Lowe Farms Ltd cultivates about 500 hectares in
Mereworth (Kent), this is one of the largest companies for a
certain fruit production in the United Kingdom. Hugh Lowe
Farms has been providing its produce to a specific place for
more than 20 years. The produce called Elsanta are harvested
the day before the event held at that place and is delivered
every morning at 5:30 am till the last day of the event. Around
28000 kg of this product is consumed at this event every year.
 To whom does Hugh Lowe farms provide its produce and why is
it so special there?

Wimbledon
Strawberry and Cream

7) What am I talking about?
 When the initial plan was made for an additional structure to be a part of this monument,
it was for mostly a scientific purpose than a decorative one. However, during the period
when this structure was created, it was made up of a metal which was extremely rare at
that time and so highly priced. William Frishmuth, conveniently one of the only U.S.
producers of the metal at that time, thought it could take a shock.
 An agreed price between the engineer and the producer was initially $75 for this, but the
cost ended up to a number of $256. This structure 22.6 cm in height, 13.9 cm at its base,
and weighed 2.85 kg and due to its material became the crown jewel of the country at
the time. It was displayed at the Tiffany’s jewelry store in NY before making its way to its
destination. It has inscriptions on it of notable names and dates in the monument's
construction and in the side facing the sun the Latin words "Laus Deo," which translate to,
"Praise be to God."

Pyramid atop the Washington Monument
(Made of Aluminium)

8) What am I talking about or where have we seen
a reference about this invention?
 Paul C. Fisher was a technical pioneer, scientist and philosopher. In 1965 to
develop this particular object, Fisher perfected a part of it using a thixotropic
substance, which remains semisolid until the shearing action of the rolling
ball inside liquefies it. The cartridge was pressurized with nitrogen so that it
didn’t rely on the normal forces that act to make such a product work.
 It was dependable in freezing cold and desert heat and could also be used
underwater and upside down. Fischer spent over a million dollars on R&D on
this object. Interestingly due to rumour and a movie reference this object is
thought to cost millions of dollars and be used in a highly specialized
manner and conditions but it costs around 25 dollars only and is available to
general public for normal use.

9)Based on the description, compare it with a
common item and give me a name
 In astrophysics and nuclear physics, this substance is a theoretical type
of degenerate matter that is postulated to exist within the crusts of neutron
stars. If it does in fact exist, it is the strongest material in the universe.
 This material exists in multiple phases which starts with semispherical phase.
When this phase is compressed, the material is crushed into long rods
immersed in a neutron liquid. Further compression causes the rods to fuse
and form sheets of nuclear matter which under more compression yield the
uniform nuclear matter with scattered spherical holes of neutron (and
possibly proton) liquid.

10) What was this famous partnership?
 The use of this particular candy brand as a prominent plot element in the
film X was the result of a sponsorship deal; it was originally intended for
the titular character's favorite food to be M&Ms candies, but Mars,
Incorporated turned down an offer, believing the film's alien would scare
children.
 The Hershey Company took the sponsorship instead, which included the
rights for the company to cross-promote these candies with the film. The
deal was considered a major coup for the company; sales of their product
tripled, and some retailers had trouble meeting demand for the product

Written 2
 Animals and pop Culture

1) What name did Pablo give to this fish?
This catfish, a member of the genus Otocinclus was discovered
from the Rio Pure in Colombia and two creeks draining into the Rio
Amazonas near Iquitos in Peru. Like other members of the genus,
this species is small, with most of the type specimens collected
measuring just under 4 cm long.
Ichthyologist Pablo Lehmann has named the species Otocinclus
_______ because of a vertical spot on the fish which is very distinct
and intensely pigmented which reminded him something from his
childhood.

2) ID the common name.
 The Bucephala clangula is a medium-sized sea duck of the genus
Bucephala. The genus name is derived from the Ancient Greek
boukephalos ("bullheaded", from bous, "bull " and kephale, "head"), a
reference to the bulbous head shape of the bufflehead.
 The common name of this species however comes from a certain very
distinct feature in its body. This name will also remind you of a certain
flashy and high profile character from pop culture.

3) What does this remind you of?
 In the next slide, you will see a diagram highlighting a certain feature of
a Moray Eel which was discovered in 2007. This discovery led to an
immediate comparison with a certain sinister pop culture entity. The
main questions raised were how the director came to know of such a
feature that could exist in the natural world, and how he took inspiration
from it.

4) Id X (person) & Y(band).
 In 2014, scientists discovered a new tree frog species with a shrill, batlike call
in the Brazilian Amazon. It was named as Dendropsophus _____, inspired
from the world of music.
 Talking about how the name was arrived at Pedro Peloso said, “As soon as I
heard its call, I knew it was a new species. I had never heard anything like it.
This intense shrill cry got us talking about the new animal as 'bat frog,'
which led to us talking about being fans of X and Y. ”
 The discussion was with a very good reason as during a concert in 1982, X
had his own famous encounter with a bat.

5) What film is being talked about?
 The first specimen of this “velvet worm” (image in next slide) was found in
a park in Vietnam in the year 2007 and the scientific name given was
Eoperipatus _______.
 The name is inspired from the world of cinema and was given as such as
the features of the animal reminded one of the researchers of a beloved
character from an animated film.
 The researcher explained the name by citing the appearance of the worm
and how “its numerous, jointless legs look a bit like the X from afar which
was a special and surrealistic mode of “transport” in the film.

Dries 2
 +10/-5 on pounce
 +10/0 on bounce
 No part points on pounce
 Anti Clockwise Dries

1) Why has the Theragun come in the news
and in what use?
 The Theragun is a massage device that looks (and sounds) like a power drill that uses
percussive massage therapy to treat muscle soreness and relieve pain, a deep muscle
treatment that delivers rapid and long vertical strokes into the muscle, causing
neuromuscular response. The tool has increasingly been used by everyone – from
professional athletes to weekend warriors and everyone in between.
 An example of this is its use in the MLB dugouts where it is used as first therapy for
pitchers’ arms and helps to avoid cramps.
 However in recent times, the Theragun has been in the news in MLB due to its use in a
very different context altogether.

 After looking at the camera feed into the dugout monitors, the Astros
players and staff used bats and Theraguns to bang on a trashcan.
Theraguns were used for specific sound signals which will warn the batter
as to what kind of a pitch has been signaled by the opposition catcher to
their pitcher.

2) What was the conclusion of the evidence presented by
Pepsi, something which you will also hear a lot of Indian
parents say when you buy such a drink?
 An Illinois man sued Pepsi in 2009 after he claims he "spat out the soda to reveal a
dead mouse,“ while drinking a can of Mountain Dew. He claims he sent the mouse to
Pepsi, which then "destroyed" the remains after he allowed them to test it, according to
his complaint.
 The way that Pepsi defended itself was the most amazing part of this case and caused
a lot of talk. Pepsi got experts to testify after they were allowed to conduct tests on the
state of the remains sent to them by the man. Their statements helped prove the fact
that the mouse could not have been the fault of the bottling plant, a statement which
also was (and kinda still is) one of the most prominent and long lasting beliefs in the
market about Pepsi and other similar drinks.

 Pepsi presented the conclusion that due to the nature of the product as seen from the remains, if the
mouse had gotten in at the time of bottling, its body would have dissolved and the man would have
never known of its existence in the can.

3) What was this work by Bessler and what
are these goods that don’t follow a
mandatory practice?
 Post 1933, the tax revenue process for certain items were handled by a
separate federal agency called ATU. This separate installation of an agency
for these items meant that they were exempt from a decision made under
the provisions of a 1990 act.
 This act mandated the presence of something that was designed by Burkey Belser and
is often called "the most frequently reproduced graphic in the world". He even received
the Presidential Design award from Prez Clinton for his work. Consumer groups tried to
get this
rectified but were unsuccessful and to this day these items are exempt from
the act.

Alcohols don’t have printed nutritional value

4) What is the modern equivalent of this tool which was
originally used for delivery? (image in next slide)
 A lesser known fact is that the current tool X was originally invented to assist in childbirth. Before
the common use of the caesarian section, all babies had to be passed through the birth canal. But
babies sometimes become obstructed if they are breech or too large and so when they would get
stuck in the pelvis, parts of bone and cartridge were removed to create more space for the baby.
The procedure was originally performed by hand using a small knife to remove the bone, done
without anesthesia to a woman in the middle of giving birth.
 Two doctors invented the X in 1780 to make the removal of pelvic bone easier and less time-
consuming during childbirth. It then evolved into the occupation its is used in today when people
noticed how quickly and easily the work can be done through it. It became larger and eventually
grew to be what we know today.

5) What was this common American food
activity that fulfilled the need for Glycerin?
 In the US during WW2, salvage programs to supply the military with scrap metal, rubber, wastepaper, and rags
enlisted families to play their patriotic part. Along with this a special kind of request was also made by the
government to the families, especially to the housewives. The American Fat Salvage Committee was created to
urge housewives to save all the excess fat products from the kitchen and donate it to the army to produce
glycerin, and ultimately explosives.
 However due to rationing and other war induced difficulties, stuff like cooking oil and fat products used in the
kitchen were getting scarce and so no one was willing to really give anything away. An economical solution was
found as the committee realized of a common activity that generated enough non-useful fat daily in the kitchen
while cooking. The households were asked to filter the excess fat after cooking this item and were asked to
submit the jars at a local butcher, resulting in a higher amount of contribution.

6) What is this nickname?
 De Quervain syndrome is inflammation of two tendons that control movement of the thumb and
their tendon sheath. This results in pain at the outside of the wrist. Pain is typically increased with
gripping or rotating the wrist. The thumb may also be difficult to move smoothly.
 Symptoms are pain at the radial side of the wrist, spasms, tenderness, occasional burning sensation
in the hand, and swelling over the thumb side of the wrist, and difficulty gripping with the affected
side of the hand. The cause of disease is not established. Evidence regarding a possible relation
with occupational risk factors is debated. However, researchers in France found personal and work-
related factors were associated with the syndrome in the working population.
 Specific activities that have been postulated as potential risk factors include excessive use of
keyboard and devices. Due to this disease has been a given a nickname X after now “almost
obsolete” piece of tech.

7)What is the question that apparently has a
scientific answer to it? (basically id X &Y)
 In the late 1990s, Len Fisher, then a professor of physics at the University of Bristol, sparked a media
storm when he argued that a decades-old mathematical formula could predict the perfect time for a
certain “wetting” process for a baked culinary item and quoted capillary action with the formula.
 The original math formula was given by a certain E.W Washburn, who arrived at it by observing ink
blots spread through paper. Fisher applied it to this class of food item and gave the conclusion that
the perfect time for proper “wetting” of a typical British kind in Y will be 4.5 – 5 seconds.
 Utah State University’s Splash Lab applied the whole theory to X, one of the modern favorites
consumed with Y and came to the ideal “wetting” time of 3 seconds and tried to end this popular
question.

How long should the Oreo be dunked in
milk?

8) What is being talked about here?
 A common feature is present in every Starbucks and is often taken for granted. However turns out, it
is a very well researched ploy by the company and is almost genius. There are two certain variants of
seating mainly in any eatery or café. There is a common one which research suggests is best for a
social gathering but not very comforting to sit at alone from a psychological Pov.
 The second variant however, as research suggests, is not only more suited to people sitting alone but
also in a group it gives more sense of closeness. These factors have been found to affect, what and
how much a customer will order. Starbucks have cracked this code and due to this simple tweak their
average sales remains high and the customer handling is also efficient.

9) What is this city?
Give me the name of the metal that comes
from its old name
 The historical crest of this football club received a makeover in 2013 under
the club President Nasser Al-Khelaifi's approval with a renovated and
modern design. Club shareholder Qatar Sports Investments wanted to
take full advantage of the city's global appeal and the new crest clearly
brought to the fore the name "X," which is written in large bold letters.
 On top of that, the cradle which marked the birth of Louis XIV was
discarded and in place the fleur-de-lis sits solely. Lutèce Falco 1991 is also
the name of one of the club’s notable former Ultra groups. Give me the
modern name of this city, the ancient name of which, gave rise to the
element I’m looking for.

Paris
Lutetia gives rise to Lutetium

Before the last question….
 Thank you!!

10) How did Skateistan come in the news?
 Skateistan is an international non-profit organization that uses skateboarding and education to
empower children. Over 2,500 children, aged 5–17, attend Skateistan's programs in Afghanistan,
Cambodia and South Africa. 50% of students are girls. Through their innovative programs,
Outreach, Skate and Create, Back-to-School, Dropping In and Youth Leadership, Skateistan aims
to give children the opportunity to become leaders for a better world.
 It recently came into news as one of its campaigns received a special highlight.

Their short film got an academy award

That’s all! Congratulations!

SciBizTech Finals TT'20

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