My presentation to Business Xchange highlighting how important it is to focus on the emotion behind your brand.

1. Your Living, Breathing Brand

2. What is a brand?

3. What is a brand?

4. What is a brand?
The Dictionary of Business and Management defines a
brand as:

5. What is a brand?
The Dictionary of Business and Management defines a
brand as:
“ a name, sign or symbol used to identify items or services
of the seller(s) and to differentiate them from goods of
competitors.”

6. What is a brand?
The Dictionary of Business and Management defines a
brand as:
“ a name, sign or symbol used to identify items or services
of the seller(s) and to differentiate them from goods of
competitors.”

7. What is a brand?
The Dictionary of Business and Management defines a
brand as:
“ a name, sign or symbol used to identify items or services
of the seller(s) and to differentiate them from goods of
competitors.”
Fortune magazine (in 1997):

8. What is a brand?
The Dictionary of Business and Management defines a
brand as:
“ a name, sign or symbol used to identify items or services
of the seller(s) and to differentiate them from goods of
competitors.”
Fortune magazine (in 1997):
“ In the twenty-first century, branding ultimately will be
the only unique differentiator between companies. Brand
equity is now a key asset.”

9. What does your brand mean to
you?

10. What does your brand mean to
you?

11. What does your brand mean to
you?

13. Reliability

14. Reliability
Attention to Detail

15. Reliability
Attention to Detail
Organisation

16. What does your brand mean to
others?

17. Give your brand an emotion...

18. What is your brand?

19. But it’s also these...

20. And don’t forget these...

21. And don’t forget these...

22. And don’t forget these...

23. And don’t forget these...

24. Or these...

25. Or these...

26. So, in a Nutshell...

27. So, in a Nutshell...
“Brands are defined by the customer. They exist as a
feeling that extends beyond the product itself.”
T. Scott Gross -
Microbranding
Brand = Customer Experience/Time

28. Live and Breath your Brand