Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

A Modern Etiquette Lesson: Social Media Manners

759 views

Published on

http://www.liveworld.com
At LiveWorld, we always compare social media interactions to an online party. We even advise brands on what type of “party” best represents the mood they wish to convey.

Whether you’re a Fortune 500 enterprise or a small start-up, and whether you want to throw a real-time conversation party on Twitter or a casual chat on Facebook, there are always some do’s and don’ts that should guide your “social media manners.”

Our latest blog post by LiveWorld Founder & CEO Peter Friedman will give you some practical tips on how to become a skilled social media host: http://www.liveworld.com/news/how-to-become-a-social-storyteller/

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

A Modern Etiquette Lesson: Social Media Manners

  1. 1. www.liveworld.comMay 3, 2013
  2. 2. How to Be A Great Social Host?•  At LiveWorld, we always compare social mediainteractions to an online party. We even advisebrands on what type of “party” best represents themood they with to convey.•  Whether you’re a Fortune 500 enterprise or a smallstart-up, and whether you want to throw a real-timeconversation party on Twitter or a casual chat onFacebook, there are always some do’s and don’tsthat should guide your “social media manners” as asocial hostMay 3, 2013 2
  3. 3. Tip #1:Don’t Only Talk About Yourself•  Promote your brand and “foster engagement anddialogue among your customers.” This meanssharing non-brand information that will start aconversation – maybe post a tweet, something like,“Here’s an interesting stat from today’s Wall StreetJournal.”May 3, 2013 3
  4. 4. Tip #2:Create A Warm Atmosphere•  A brand can’t be too personal or too social.•  The point of social media is to be social. This isespecially easy for a small business.•  Introduce the key players in your company as realpeople, not just titles.•  Let your fans know you’re interested in more thanselling by posing questions unrelated to yourbusiness or only marginally related to it.May 3, 2013 4
  5. 5. Tip #3:Admit Screw-ups•  Mistakes happen, both in parties and in business.•  Instead of ignoring a stumble or hoping it won’t bediscovered (and for sure, it will be), “own it andembrace it”•  Apologize, it that’s appropriate, explain what you’lldo differently next time, and offer free shipping or adiscount on the next order.May 3, 2013 5
  6. 6. Tip #4:Mingle But Don’t Get Manic•  Remember, you can’t insert yourself into everyconversation at your party, nor should you. Thesame is true for Facebook and Twitter.•  If you post too often, you’re filling up your page withtoo much you.•  It’s good etiquette to thank people for re-tweeting.It’s also wise to respond to Facebook posts andshares.May 3, 2013 6
  7. 7. Tip #5:Don’t’ Argue with Your Guests•  At your party, your uncle complains about thecilantro in the guacamole. Online, a customerdisparages a new product. Don’t responddefensively or combatively.•  Ignore or respond carefully to negative comments;sometimes others active in the social media spherewill rise to your defense or otherwise defuse thecriticismMay 3, 2013 7
  8. 8. Thank you!Read more social media trends & best practices onwww.liveworld.comMay 3, 2013 8

×