Email is brokenWe’re tapping into display and mobile - 2 strong marketsMade buying and selling ads in email an efficient market
The opportunity is Huge! If the email ARPU is equal to video the US market is worth 3B.If the email ARPU is equal to display the US market is worth 11.62BWe have proven publishers want a solution and we know advertiser are always looking for new ways to target audience. We are making a market that is not dependent on a closed platform.
Advertise Across Trusted Content Through LFXWe are getting persistent tags, our retention on Pubs is 100% (we will own this channel) globally
A line full of people all checking their phonesEmail is now in your pockethttp://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/State_of_US_Internet_in_Q1_2012----- Meeting Notes (10/18/12 17:01) -----RIP email
----- Meeting Notes (10/18/12 17:27) -----i dont have to remind you that when you send email you drive clicks back to your site. that doesnt change when you put ads in your content. the only reason you dont put ads in your email is because its too expensive and difficult and you stopped trying.
