!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!

!
!
1One DiRedtion©
One DiRedtion 2ILM-04
!
Nature of the report: Project plan
Date: 15.01.2015
Project supervisor: Henny de Groot
Project Team: Sander Stijnen Mirien Scheh
Lisa van Sandijk Jaap Rutten
Maaike Drok

Preface
!
This report is written by second year International Leisure Management students from the NHTV University
of applied sciences. This project was implemented in the course project management. This project group
contains ﬁve students named: Mirien Scheh, Maaike Drok, Jaap Rutten, Sander Stijnen and Lisa van Sandijk.

!
This report is assigned for the commissioner Bart Rouwenhorst regarding the International Red Head Days.
We would like to thank Bart Rouwenhorst for giving us this opportunity to develop a project for his event.

!
The report contains a working principle for the kick off event for the International Red Head Days and the
concept and quality plan of a new event.

!
Furthermore we also would like to thank Henny de Groot for being our supervisor and supporting us in our
decisions and process from out project.

!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
2One DiRedtion©

Executive summary
!
This project is about The International Red Head Days. It shows a improved kick off event and a concept and
quality plan for a new activity. The improved kick off event contains of two different activities the kick off
and the after party of the kick off. The kick off party will be held at chasséveld.

!
The programme contains an a band performance from Red Sheeran, an opening speech by Bart Rouwenhorst
and a red headed model and a bonding game. The concept of the bonding game is to create a picture from a
van Gogh painting with all the visitors. All the visitors will receive a colored paper. When the bonding game
starts they have to find their spot and of they held all the papers above their head the picture can be taken.

!
For the new event we choose the location the MoTi Museum. Here visitors can create their own cartoon. This
cartoon is divided in ten picture moments where people can put their heads and arms through the template
and act like they are real redheaded cartoon figures. After the picture taking the whole cartoon can be find on
the Redhead Days site.

!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
3One DiRedtion©

Table of Contents
!
Chapter 1: General part 6...............................................................................................
1.1 Background description 6.....................................................................................
1.2 Occasion 7...........................................................................................................
1.3 Objectives 7..........................................................................................................
1.4 Project team 8......................................................................................................
1.5 Problem analysis 9................................................................................................
Chapter 2: Programme 10..............................................................................................
2.1 Concept (from concept to programme) 10............................................................
2.2 programme 11......................................................................................................
Chapter 3: Time 12........................................................................................................
3.1 Explanation Gantt chart 12...................................................................................
3.2 Script 14..............................................................................................................
Chapter 4: Quality 15....................................................................................................
4.2 Risk analysis 19....................................................................................................
Chapter 5: Organization 22............................................................................................
5.1 Team lay-out 22....................................................................................................
5.2 List of personnel and materials 27........................................................................
5.3 Internal communication plan 29............................................................................
Chapter 6: Facilities 34...................................................................................................
6.1 Kick-off event 34...................................................................................................
6.2 After party 38.......................................................................................................
Chapter 7: Information and Communication 41..............................................................
7.1 Internal and communication and information plan 41............................................
7.2 External communication and information plan 41..................................................
7.3 Press Release 46..................................................................................................
Chapter 8: Money 46.....................................................................................................
8.1 Break-even Analysis 46.........................................................................................
8.2 Estimated budget overview 47..............................................................................
Chapter 9: New activity 48.............................................................................................
Chapter 10: Evaluation 52..............................................................................................
Chapter 11: Bibliography 58...........................................................................................
Chapter 12: Appendices 61...........................................................................................
12.1 Calculation of Logistical key data 61...................................................................
4One DiRedtion©

12.2 Location map 64................................................................................................
12.3 Calamity plan 65.................................................................................................
12.4 Floor plan of Kerkplein 66...................................................................................
12.5 Banners Stage 68...............................................................................................
12.6 Explanation estimated budget 68........................................................................
12.7 visualization small card for contest 72.................................................................
12.8 Explanation about risk types 72..........................................................................
12.9 Press Release 76................................................................................................
12.10 Visualization New activity 77.............................................................................
12.11 Abstract painting Van Gogh 78.........................................................................
5One DiRedtion©

Chapter 1: General part
!
1.1 Background description
!
In the following paragraphs a description of the commissioner connected to the story of the
establishment of the Redhead Days is made. As well as the explanation of the event itself with its
purpose and where its vision will be clarified.

!
The Redhead days was established by a coincidental situation in 2005 in the Netherlands (NHTV
Breda University of Applied Sciences, 2014). Bart Rouwenhorst who is actually a mechanical
engineer has a passion for painting. At that time Bart Rouwenhorst, inspired by Dante Gabriel
Rossetti and Gustav Klimt, wanted to paint 15 people with red hair. Since just 2% of the Dutch
population has this special kind of hair, he published an advertisement in the newspaper to find red
head models (NHTV Breda University of Applied Sciences, 2014). 
!
Then, instead of 15, 150 people applied; not to disappoint everyone Bart decided to invite all. Thus,
the first Redhead day began and Bart had the idea to expand this gathering. He saw that there was a
big scale of bonding, and so he started to develop the Redhead Days (NHTV Breda University of
Applied Sciences, 2014).

!
In 2015 the 10th anniversary of the Redhead days will be celebrated and around 40.000 visitors
came to Breda for this special occasion in 2014. 1714 people with red hair visited the Redhead
Days, which was greater than the number of visitors in 2013, which was 1672. With this amount of
redheads the event did make it in the Guinness Book of Records for the largest gathering of
redheads in the world. (NHTV Breda University of Applied Sciences, 2014) 
!
During the weekend, visitors from all over the world, like Germany, Australia or China (just to
mention a few) come to this special event. (NHTV Breda University of Applied Sciences, 2014)

!
In general the Redhead Days are free for everyone (except for certain activities) and is mostly
sponsored by the local government of Breda. The event is especially depended on people who work
on voluntary bases, like Bart Rowenhorst himself. This shows that the organization does not have a
commercial purpose. 
!
Last year, McDonalds sponsored the Redhead Days since Ronald McDonald (the icon of
McDonalds) has red hair too. The following graph shows the foundation of the Redhead Days
connected to its different departments:

 
!

!
!
6One DiRedtion©
Director Bart
Rouwenhorst

HRM finance
operations
Coordination
activities
Facilities,
Production
Marketing,
Communication
Sponsoring

Moreover, the Redhead Days include about 50 different activities like:

•

Lectures (e.g. why redhead are so special)

•

Exhibitions (e.g. of hot redheads)

•

Workshops (e.g. about the body related to the inner strength)

•

Demonstrations intended for the redheads (the group photo of redheads)

•

Parties (e.g. pub crawl)

!
Furthermore, the Redhead Days take place every ﬁrst weekend of September, with a theme and an
theme color. This year, the color blue related to the theme Vincent Van Gogh was chosen.

!
To make it more clear why the Redhead days happen every year, the organization of the Redhead
Days have three core values, which are: bonding, pride and recognition. With the awareness that
children with red hair suffer bullying, the event wants to show that people with red hair should be
proud of themselves.  
!
Connected to this, the mission is bringing red-haired people together to have fun and be happy.
Redheads should gain new friends with the same special hair color or people who appreciate them;
which could stimulate their personal growth and appreciation. Another point is, that in the future the
Redhead Days wants to become a special representation of the Netherlands like the tulips or
windmills. 
!
1.2 Occasion
!
The International Redhead Days is a festival that is being repeated annually. The event started out as
an art project by organizer Bart Rouwenhorst, the festival expanded in both popularity and scale
over the past few years, and the tenth version of the event will be organized in 2015.

!
1.3 Objectives
!
The organization of the Redhead Days has three core values, which are being represented by the
organization. These are bonding, pride and recognition. Based on these values, the organization has
created a strategy for their organization and events. They want people to be proud of the fact that
they are red and change it from a negative attribute into something positive. “Being red means that
you have something special, which you should not hide but celebrate” (NHTV Breda University of
Applied Sciences, 2014).  
 
The organization of the Redhead Days is very proud of their event. Though it is a friendly and non-
commercial event, the drive is to keep on growing and become an icon for the Netherlands (like the
tulips). This also comes forward in the mission of the Redhead Days, which states that they want
“To bring redheads from all over the world together, allowing them to meet new friends, experience
personal growth, have fun and meet their non-redheaded admirers” (NHTV Breda University of
Applied Sciences, 2014).

 
When it comes to the project group’s objectives, there are a few to mention. We have chosen to
name our group “One DiRedtion”. In which the word “direction” is combined with “red”. Therefore
the words One DiRedtion should show that our team is working together towards one certain goal.

!
Next, we want to provide guidance for the commissioner and all other people who are working for
the RedHead Days. We want to create the project plan in a way, so that it is easy to understand and
implement. 
!
7One DiRedtion©

Furthermore, the name is related to the color red. On the one hand, it is related to the RedHead Days
itself. On the other hand, the color stands for joy, happiness, love, passion and activity, which our
team represents as well. 
!
Our mission is to deliver a well-structured and complete project plan for International Redhead
Days 2015 that includes creative and innovative solutions. It should exceed the expectations of both
commissioner and supervisor.

!
We as One DiRedtion strive to provide a direction for both commissioner and visitor. We want to
achieve this by delivering a project plan, which can function as a guiding principle, with the
ultimate goal to make the commissioner and visitor feel appreciated and happy.

 
Connected to this we set up our team values which are: Reliability, Innovation and Happiness. 
!
1.4 Project team
!
We are One DiRedtion, a consultancy firm from Breda – The Netherlands. The foundation of our
consultancy firm can be found at the NHTV Breda University of Applied Sciences, located at the
Academy for Leisure. With knowledge about courses such as marketing, project management and
Imagineering, we can offer a professional approach towards assignments related to the leisure
industry.

One DiRedtion consists of five project members, and has a clear organizational structure, which is
stated above.  
 
Sander Stijnen 
Sander is the project leader of One DiRedtion who has gathered many experiences
in projects and project management throughout the years. Next to owning his own
marketing and communications company he has collaborated with companies such
as Mojo Concerts and Converse BeNeLux. 
!
!
 
Mirien Kurumi Scheh 
Mirien has experiences in developing a project plan related to the subject Project
Management (first year of ILM). Furthermore, she managed to get a good grade in
the subject Accounting which can be useful for the project plan (management
aspect money).

!
8One DiRedtion©

Lisa van Sandijk 
This is Lisa van Sandijk, member of One DiRedtion. She is a Dutch student and
nineteen years old. Her personal values are honesty, respect and working in an
open contributive and inspiring atmosphere. She has had experience in various
projects.

!
 
Jaap Rutten 
Jaap is an experienced event organizer that has collaborated in events for several
organizations such as Scouting Thomas More Group and various carnival
organizations in Prinsenbeek. His main qualities are that he is very organized and
strong at creative thinking. 
 
 
Maaike Drok 
Maaike is cooperative and dependable in group work. She shows good planning
skills and helps to keep an overview of the assignment and dead- lines. She also
works in a structured way and according to a planning. One of her qualities is that
she is very punctual. 
 
!
1.5 Problem analysis
!
The assignment set up by the commissioner is to draw up a project plan that “helps the organization
to grow with new side events to new locations in and around Breda or even through The
Netherlands” (NHTV Breda University of Applied Sciences, 2014).  
 
This project plan must contain two elements: 
1. A new kick off event for the International Redhead Days which is for 500 – 1.000 visitors. This
event must take place on a new location in Breda and contain the following elements: 

1. Opening speech

2. A bonding game

3. Band performance

4. Big party with a dj

5. Possibilities for visitors to mingle with each other

!
2. Development of a new activity during Redhead Days 2015, in Breda, preferable small scale, in
line with the three core values of Redhead Days and preferable with a sponsor/partner plan.

!
The new product or activity will be translated in a quality plan.

!
!
!
!
!
!
!
!
!
!
9One DiRedtion©

Chapter 2: Programme
!
2.1 Concept (from concept to programme)
We decided to divide the kick off event in two since the speech and the bonding game are fitting to
the whole target group. However, the after party will be more applicable for the older audience and
not for the families. So it was decided to host the kick off at two different venues.

!
The kick-off for the Redhead Days 2015 will be held at the Chasséveld. The project group has
chosen this location because of its capacity where many visitors can be welcomed. Of course this is
overcapacity compared with the target we aim for, but with the help of (decorated) fences, the
location will be narrowed down. On this location, a stage for performances will be built, and in
addition to that stands for food and beverages.

!
During this event a welcome speech will be held by one of the models of the first Redhead Days
and Bart Rouwenhorst in English. This was decided because this way the first and tenth edition of
the event would be connected together and the growth of the event could be highlighted this way.
Next to that, the origin story could be told again which also connects to Van Gogh who is also a
painter.

!
Furthermore, there will be enough space for the bonding game. The idea of the bonding game is that
the redheads recreate an abstract portrait of Van Gogh together which can be found in appendix
12.11. Every visitor will get a colored paper with a number on it, and they will have to find other
people with their same number and stand together in the area, that is outlined for that particular
number. When everybody is on their position the people will hold the paper above their head and
together they will create the portrait of Van Gogh. A picture will be taken using a drone.

The bonding game includes all the values of the Redhead Days such as:  

• Bonding  

• Recognition  

• Pride 
The game is bonding since the visitors have to talk to each other to find out where they should
stand. And together at the end they will create a painting together. It also includes recognition
because the visitors will found out that there are a lot of people who are also red so that they are not
the only one. And pride since they can make such a beautiful painting together. 
!
Red Sheeran will be hired to perform during this event which is an Ed Sheeran tribute band. We
have chosen this band because Ed Sheeran is one of the most famous musical artists of this moment,
he has had 880,000,000 plays on Spotify this year, what has made him the most played artist of
2014 (Telegraaf, 2014) and he is also redheaded. This way there will be no actual celebrity but there
is still a tribute to the success of a fellow red head.

!
The after party will be held at ‘Kerkplein’ a cafe located in the city centre of Breda.

The location Kerkplein is chosen because it can fit 800 people. The location is decorated with red
velvet and this will connect to the Red Head Days. Kerkplein is located in the middle of the city
centre across the big church and because of this it will be easy to find for new visitors to the city.
Furthermore, Kerkplein offers the possibility for the visitors to meet new people and have a fun
night together. Kerkplein is divided into three areas which are the main stage, the red carpet lounge
and club fun. These areas provide opportunities to party, relax and play a game.

!
The whole event provides enough opportunities for visitors to connect to each other and meet new
people which is one of the main goals of the event.

!
10One DiRedtion©

2.2 programme
!
The kick-off event

Location: Chasséveld

!
!
The after party

Location: Kerkplein

!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Time Activity
17.00 Opening of the festival ﬁeld
17.00 – 17.50 Plays background music
17.45 Opening speech by model and Bart
Rouwenhorst
18.15 – 18.45 Band: Red Sheeran
18.45 – 20.00 Bonding game with background music
20.00 – 21.00 Band: Red Sheeran
21.00 End of kick off event
Time Activity
20:30 Opening of Kerkplein
01:30 Ending of After-party
11One DiRedtion©

Chapter 3: Time
!
3.1 Explanation Gantt chart
The Gantt chart is disclosed separately with our project plan and on an USB.

1. Assign a project team: The project team should be chosen by Bart Rouwenhorst. The team
should be divided in a project leader, a working group manager for food and beverages,
production and logistics, programme, marketing and communication and the working group
manager of the after party. See further information in the organization part 5.1.

!
2. Held a Project Start Up meeting: This meeting is arranged for all the members to the project
team. The idea is that every members introduces himself and explain their role in this project.

!
3. Send out emails to stakeholders: In this part all the stakeholders will receive a email from the
working group managers about their proposals. The stakeholders that should receive a email
are:

!
■ The band Red Sheeran about their performance at the kick off event

■ Kerkplein regarding renting their venue for the after party

■ DJ Suyano about his performance for the after party

■ De Rooi Pannen school regarding their catering service for the after party

■ Leeborent about the I-Dance mats

■ Car park company Chasséveld regarding the rent of their venue

■ Municipality Breda about regarding our event and the facilities needed and sponsorship

■ Restaurant De Colonie about their food service for the kick off event

■ Restaurant Dickens and Jones also about their food service for the kick off event

■ Klerxverhuur regarding the rent of their toilets

■ De school voor fotografie Breda regarding the design of our posters and stickers

■ Skippy rent regarding their delivery of the garbage bins

■ Sligro regarding the hiring their taps, drinks and stands

■ Nasgo regarding the printing of our posters and stickers

■ Enjy verhuur about hiring two emergency suitcases

■ Blue star security about the security for the kick off event

■ Euro event about making festival bracelets

■ Van Gogh organization regarding the sponsorship

■ VVV Breda about the sponsorship

!
4. Meeting about stakeholder reply: This meeting is about the reply of the stakeholders, if they
are all able to deliver their services in time if not the working group managers need to find different
stakeholders

!
5. Send out to new stakeholders: If necessary there is some time to find new stakeholders and
contact them

!
6. Final meeting about the stakeholder reply: In this meeting all the stakeholders should by
chosen by the working group managers.

12One DiRedtion©

7. Contact organizations for volunteers: For the kick off event as well as for the after party we
need a lot of volunteers. That is why we send emails to schools in the neighborhood, local sport
club and voluntary organizations and ask for volunteers.

!
8. Wait for volunteers responding and check them: This part will take a lot of time. Since it can
take a while before all the parties answered and find all their voluntary personnel.

!
9. Meeting Working group managers about programme: At this time all the stakeholders are
chosen and the project team can set up the actual programme for the kick off and after party.

!
10. Send out emails to stakeholders about the programme: After the meeting the programme is
made and this will be send out to all the stakeholders so they know there role in the project.

!
11. Meeting with school voor fotografie for design of posters and stickers: A meeting is planned
with the school for fotografie to discuss the design of the poster and sticker.

!
12. Set up an facebook event: Since the programme is clear a event on facebook can be made. It is
nice to start early with this since more people are able to see the event on facebook and prepare for
it

!
13. Update the Redhead Days website: The programme of the kick of event can be put on their
site so that everybody can see it.

!
14. Choose volunteers from emails and contact them: All the emails send by different parties
should be checked and chosen and every volunteer should be answered

!
15. Design of the posters should be checked: This means we will have again a short meeting with
the school for fotografie to check their designs and give feedback on it. If necessarry they will
change it

!
16. Wait for a new design of the posters and stickers if necessary and approve them: If the
posters needed to be changed in the step before they send a new design which need to be improved.

!
17. Send the design with the posters and stickers to Nasgo: After receiving the final formats
from the school voor fotografie they need to be sended to Nasgo who will print our materials.

!
18. Receive the actual posters and stickers: Here we will receive the printed versions of our
designs and check if everything is complete

!
19. WGM Meeting: This working group manager is scheduled to see the results of the progress
from the working group manager for marketing and communication and he will show the progress
of what he did.

!
13One DiRedtion©

20. Hang up posters in multiple locations: It is important that as many people as possible see the
posters that is why we choose for more than one locations to put the posters up. We choose for the
city centre of Breda, local elementary schools, the municipality of Breda and the VVV.

!
21. Meeting WGM about the progress and volunteers: Again a meeting is scheduled to keep the
whole project team on track and also to make a plan for all the volunteers

!
22. Brieﬁng the volunteers: before the event the volunteers should meet all together and the
working group managers will brief them about the activities and responsibilities

!
23. Final meeting WGM: This meeting is scheduled around one week before the event to refresh
everybody’s mind and arrange some last things if needed.

!
!
3.2 Script
!
It was decided to include a script about the actual event itself to give a clear explanation of what
needs to be done.

!
Time Task Asigned by Venue
7:30- 11:30 Receive materials for
the kick-off (drinks,
stands, fences, etc. )
WGM Production
and logistics
Chasséveld
11:00- 12:00 Welcome & briefing
volunteers
Projectleader Chasséveld
12:00- 16:00 Build up location Volunteers Chasséveld
16:00- 16:30 Welcome artist and
model
Projectleader Chasséveld
16:30- 18:30 Receiving IDance mats WGM Afterparty Kerkplein
17:00 Opening the doors of
the event (staff should
be ready)
WGMs Chasséveld
17:45-18:15 Opening speech Bart Rouwenhorst
and the redhead
model
Chasséveld
18:15- 18:45 Band will play Red Sheeran Chasséveld
18:30- 20:30 Welcome volunteers
and Rooi Pannen and
prepare for the After
party
WGM Afterparty Kerkplein
14One DiRedtion©

!
!
Chapter 4: Quality
!
In this chapter a quality plan for the kick-off event is set up and explained. Furthermore, a high
quality is necessary in order to fulfill the project in a satisfying manner, for the visitor as well as for
the commissioner. It can result in a growth of the event for the upcoming years, since visitors could
come back after a pleasant participation at the RedHead Days. Therefore, in order tot assure quality
the inclusion of quality visions and quality items related to standards and measurement tools has
been defined. Nevertheless, most quality items are connected to the visitor’s satisfaction which is
the most important aspect of the event. In addition, a distinction between the opening-event and the
after-party has been made.

!
Vision on quality

In order to structure and understand the quality of the kick-off event better, some visions have been
set up. It comprises what the project group One DiRedtion finds important to strive for or how the
ideal end result should be. Additionally, these visions are sorted from two perspectives, from the
management and commissioner and from the consumer.

!
Quality from a project management and commissioner’s perspective

The assurance of a good quality will occur, if three aspects will be taking into consideration:

!
1. The quality of the results of the RedHead Days

The RedHead Days is a friendly and non-commercial event. Especially the guests of the Redhead
Days will show how good the quality will be. Therefore, it will be important to give the visitors an
incredible experience at the RedHead Days; thus the visitor should then come back next year.
Redheads from all over the world should gain recognition, pride and bond through this event.

Furthermore, the RedHead Days should become a more strong identity, position and product-
portfolio within the context of the Dutch and international medium-and large-sized public event.

Hence, the RedHead Days should become an icon for the Netherlands like windmills or the typical
clogs.

!
2. The quality of the process of the RedHead Days

The process of the RedHead Days also plays an important role for the quality of the event. It means
that the whole event should run smoothly without any problems. Hence, the RedHead Days should
have a high qualitative organized event where the visitor feels satisfied and pleased. Structured
work and as less calamities as possible should be present. Each activity or preparation should be
delivered on time, so that the event can take place in an appropriate manner.

!
18:45- 20:00 Bonding game Bart Rouwenhorst Chasséveld
20:00- 21:00 Band will perform
again
Red Sheeran Chasséveld
20:00-20:15 Welcome DJ Suyano WGM Afterparty Kerkplein
20:30 The afterparty will open
it doors
1:30 The afterparty will open
it doors for everybody
15One DiRedtion©

3. The quality of the organization of the RedHead Days

Like already mentioned, the RedHead Days are more a social driven event than a commercial one,
which also stays like this. Therefore, the employees are mostly on a voluntary base, which means
that they have to work strongly together since not all of them are professionals. The organization
should work, evaluate (feedback), communicate and make arrangements together so that
improvements can be made. This should be in a respectful and friendly basis so that a good
harmony can exist.

!
Quality from a consumer perspective

The visitors of the redhead days should have an unforgettable time at these days. It should be a
memorable experience with a good and structured organization, especially with around 500-1000
people. Therefore, they should feel carefree and safe at the same time without worrying about their
personal space or anything else. Furthermore, the budget should be respected, especially for the
non-redheads. Everything will be free for the red haired people. However, certain fees (e.g. entrance
fee) should be regarded as easily affordable for visitors without red hair.

!
Quality factors, criteria, standard and control instruments for the kick-off event

In order to have a high quality for the kick-off event certain quality factors related to quality
criteria, standards and control instruments should be taken into consideration. These aspects will
give an overview of what needs to be high regarded so that the project’s quality can be guaranteed.

!
Quality factors/
items
Quality criteria Quality standard/norm Control
instruments
Concept/ Idea o Unique

/memorable

o Well
implemented &
organized
➢ 80% of the visitors will
remember the kick-off
event well

➢ 80% of the visitors are
satisﬁed with the
implementation and
organisation
Questionnaire/
Interviews

!
!
Questionnaire/
Interviews

!
!
Visitors o Experience

/satisfaction
➢ 85% of the visitors are
satisﬁed with the event

➢ 65% of the visitors will
come back next year

➢ At least 500 visitors come
to the kick-off event
Questionnaire/
Interviews

!
Questionnaire/
Interviews

!
Results of the kick-
off event
16One DiRedtion©

Financing

&

Sponsorship
o Low budget

!
o Amount of
sponsors

o Good
relationship with
sponsors
➢ Ensure to spend as less
money as possible (but
without resign on sth.)

➢ At least 2 sponsors

!
➢ Create a sustainable and
valuable long-term
relationship
Budgeting, results of
the event

!
!
Counting

!
!
Maintenance of the
contacts, results of
the event
Organization

o Communication
and planning

➢ Weekly meetings and clear
planning where everybody
will be kept informed
Evaluation of
organisation, Results
of the event
Personnel o Level of
experience and
education

➢ Volunteers who are willing
to spend time for the event

➢ Security has to be
professional (including ﬁrst
aid knowledge) as well as
paramedics
CV check, E-mail or
“interview”

!
CV check indivually/
security company
check
Logistic

&

Facilities

o Safety

!
!
!
!
!
o Food &
beverages

o Toilets

o Garbage
➢ At least 2 emergency exits,
6 securities and 2
paramedics

➢ For the “opening”-event:
after 1000 visitors people
cannot enter anymore

➢ At least 4 catering stands
and 8 tap points

➢ At least 7 toilets

➢ At least 15 garbage bins
Counting

!
!
!
Counting

!
!
!
Counting

!
!
Counting

!
Counting
Marketing o Recognition ➢ 70% of the visitors are
attracted because of the
promotion campaign

➢ 55% of the visitors
recognise the event logo

➢ +2000 more likes on
Facebook after the event
Questionnaire/
Interviews

!
Questionnaire/
Interviews

!
Likes on the
RedHead Days
Facebook page
17One DiRedtion©

Explanation of the quality items

Concept/ Idea

The new concept for the kick-off event should be an unique experience for the visitor. Therefore,
the event will strive for a memorable day with a lot of fun and excitement. Additionally the new
idea should be well implemented and organized. As a result, the visitor should feel satisﬁed and
there should be as few problems as possible with the organization and implementation.

After the event, this standard will be measured with questionnaires for the visitor and with the
results of the project for the organization.

!
Visitors

The main reason for the kick-off event of the RedHead Days in general, is to give the visitor a nice
experience and satisfaction on a high level. Therefore, the visitor should be triggered to come back
next year. In order to check the satisfaction of the visitor, volunteers will ask the visitors for their E-
mail address. In this sense, the RedHead Days can send them questionnaires where they will have to
evaluate the event. Then improvement or changes can be made.

Financing & Sponsorship

Since the RedHead Days is a friendly and non-commercial event, the costs for the kick-off event
should be as less as possible. For that reason, there will be a budget planning to see how much
expenses and revenue the kick-off event will have. However, in order to able to cover a big part of
the costs at least 2 sponsors should be included. Additionally, the organization will strive for a good
long-term relationship. As a result, it should be possible to use these sponsors for the next years.

Organization

To accomplish a well-organized kick-off event the communication and planning of the organization
should be regarded as highly important. Thus, the (internal) organization should have weekly
meetings and a clear planning, which should prevent misunderstandings. After the event, a feedback
session should take place to evaluate the event and to improve certain mistakes.

!
Personnel

The voluntary workers for the kick-off event should have a certain level of passion for the RedHead
Days. It means that they should have a strong will to work for this event and to be eager to work. In
this way a nice atmosphere can be created between all of the employees of the RedHead Days.

This high willingness can be checked by the CV’s of the volunteers with an additional interview or
with E-mails. Nevertheless, the employees like security or paramedics should be professional with a
good knowledge about ﬁrst aid. This can be measured by the CV’s of each employee (, or the
description of a security company).

!
Logistic & Facilities

The kick-off event should have a safe environment. Therefore, the „opening“-event should have at
least 2 emergency exits, 10 securities and 2 ERO’s in order to give the visitor a comfortable feeling
and to prevent a high amount of accidents. Moreover, after 1500 of visitors at the „opening“-event,
people will not be able to get in anymore, since this should avoid an overcrowded place.

In addition, certain amounts of catering and drinking stands, toilets and garbage bins should be
available, to let the visitors feel comfortable (see logistics and facility plan).

Overall, counting will control theses aspects.

!
Marketing

The RedHeads Days will try to get as much recognition as possible to attract more visitors.
Therefore, an external communication plan has been set up to conduct certain promotion
campaigns. Additionally, the social media like Facebook plays a big role in this case, since the
RedHead Days will strive to get additional 2000 likes on their Facebook page, which also has the
18One DiRedtion©

effect of a greater recognition. Furthermore, these elements will be also measured by questionnaires
or interviews, which will be held during or after the kick-off event.

Deming cycle (plan-do-check-act)

!
!
!
!
!
!
!
To assure the quality an additional approach will be made with the deming cycle. With this the
quality can be controlled and if necessary things can be improved or adjusted. Therefore, 4 steps are
identified: plan, do, check and act, which also will give a better overview.

!
Plan

The kick-off event of the RedHead Days will have a new concept (related to core values of the
RedHead Days) with a new location. It will strive for a high quality with a well-organized and
structured way of approach. Therefore, visitors will have a good feeling related to safety and
entertainment, and feel pleased at the same time.

!
Do

In this step, the actual project plan is carried out for the kick-off event. In this case, the control
instruments can be used in order to measure the quality. Emails can be collected during the kick-off
event to send visitors a questionnaire after the event; or if available E-mails with the content of
these questionnaires can be sent to visitors of the RedHead Days.

!
Check

The third step is depended on the project results (after the event) where an evaluation and analysis
can be made. As an example, filled out questionnaires or fulfilled interviews can be interpreted.

Then, as a result, the comparison of the quality standards can be made in order to check if
everything has been achieved.

!
Act

After the third step, action can be made regarding everything, which was analyzed before. It means
that critical aspects should be improved and changed in order to have a better project result for the
next years.

!
!
4.2 Risk analysis
The risk analysis is done by the risk analysis model by Jan Verhaar. It will make sure that the
project members of the RedHead Days will be aware of certain problems in order to avoid these or
reduce them. This analysis can also prevent difficulties, which could occur during the event.
Moreover, the distinction of 6 main topics has been made, which are organization, time, financing
facilities and logistics, information and communication and concept/idea.
!
An explanation of each risk type can be found in appendix 12.8.
!
!
19One DiRedtion©
DO
CHECK
ACT
PLAN

2. Insufficient cooperation by
members of the organization
> Every member is cooperative 0 4 0/16
3. To what extent are the
members of the project team
dedicated to work for the
project
> Very 0 6 0/36
4. How many voluntary
workers are involved
> A lot 5 6 30/36
5. Is it clear who is in charge of
the development and
realization of the event
> Yes 0 4 0/16
Time
6. Are there sufficient
information about the time
planning
> Sufficient 2 6 12/36
7. Does the event have a
deadline
> Yes 0 4 0/16
8. Is there enough time to
prepare the event?
> Enough 1 5 5/25
Financing
9. Is there clarity about the
expenses and the benefits
> Reasonable 3 5 15/25
10. To what degree can the
financial coverage of the event
budget been met
!> Somewhat
!2
!6
!12/36
11. Which percentage of the
estimated expenses is assumed
to be covered by sponsoring
and funds
!> More than 35%
!1
!6
!6/ 36
12. Is the event financially
feasible for the visitor
!- „Kick-off event“
!- After party
!!!> Yes
!> Yes
!!!0
!2
!!!4
!!!8/16
Logistics & Facilities
13. Where is the event located More than 2 locations 2 4 8/16
14. Is there enough parking
space
!- After party
!!!> Enough
!> Not enough
!!!0
!2
!!!4
!!!8/16
20One DiRedtion©

!
Risk percentage:

(Total/ Maximum score) x 100% = (221/607) x 100% = 36,4 %

➢ If the percentage is higher than 50% the project should not be carried out in this form. In this
case, the project has the risk of 36,4%. As a result it can be carried out with a few risks.

!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
21. Weather conditions /
calamities
!!- After party
!!!> Risk of rain, so that the usual
plan (game) cannot be realized
!> No risk, since it is inside
!!!3
!!0
!!!5
!!!15/25
Information & Communication
22. Are the project members
sufficiently aware of the
problems and objectives
!> Somewhat
!1
!4
!4/16
23. Is there enough information
available to realize the project
!> Yes
!1
!3
!3/9
Concept/ Idea
24. Is the basis concept of the
event sufficiently connected to
the values & objectives of the
RedHead Days, and target
groups wishes
!> Reasonable degree
!2
!6
!12/36
25. Is it clear how the project
result will look?
!> Reasonable degree
!2
!5
!10/25
Visitors
26. Not enough visitors will
come to the kick-off event
!> High
!4
!6
!24/36
27. Visitors do not like the
event
> Somewhat !2
!5
!10/25
21One DiRedtion©

Chapter 5: Organization
!
5.1 Team lay-out
!
For the execution of the Kick Off event and after party of the International Redhead Days 2015, a
well-balanced project team will be composed. The members of this project team all have their own
expertise and skills but they will have to collaborate in a professional manner to make the
organization work effectively. Within the organization, the following positions should be included; 
 
Project Manager 
Role: Responsible for coordination of the production. 
Expertise: Experience in managing projects on a scale similar to  
International Redhead Days. 
Skills: Able to have overview; create structure, coach employees on  
other positions and knowledge on various aspects of project  
management. 
Required availability: The project manager should be available during one day a  
week throughout the entire year. In the four months before  
the event, the project manager will work full time on the  
event. 
 
Working group manager – Food and beverages 
Role: Responsible for contacting suppliers for beverages and food and
responsible for all workforce related to food and beverages. 
Expertise: Relevant experience in food and beverages / facility  
management. 
Skills: Social, a network within the (local) hospitality industry 
Required availability: The food and beverage working group manager will be the  
spokesperson when it comes to all the hospitality during the  
festival. He has to be available for one meeting per week  
during the entire year. In the four months before  
the event, the working group manager will work full time on the  
event.
Reports to: Project manager 
 
Working group manager – Production & logistics 
Role: Responsible for the side production of the festival, the  
realization of the stages, sound & light and festival ground. 
Expertise: The working group manager ‘production and logistics’ has  
relevant experience in producing a festival and the logistics  
that are involved in this. He also has knowledge on  
regulations, technics (both sound and light) and has a  
network that can contribute to the festival. 
Skills: Social, able to connect several parties to another and keep  
the overview. Furthermore, the working group manager ‘production  
and logistics’ is able to coordinate and coach the volunteers  
that are working for his working group. 
!
22One DiRedtion©

Required availability: The working group manager ‘production and logistics’ will  
be the spokesperson when it comes to all the logistical and  
technical matters during the festival. He has to be available  
for one meeting per week during the entire year. In the four  
months before the event, the working group manager  
‘production and logistics’ will work full time on the event.
 
Working group manager – Marketing & Communication 
Role: The working group manager ‘marketing & communication’ is  
responsible for all the (online and offline) communication  
for the International Redhead Days. He functions as a  
spokesperson towards press and sponsors and takes  
responsibility of coordinating and coaching the marketing  
and communication workgroup. 
Expertise: The working group manager ‘marketing and communication’  
has a broad expertise and experience in both online and  
offline communication and has a social attitude which helps  
him to approach new media partners and communicate the  
festival towards the right target groups. 
Skills: Good writing skills, knowledge in marketing.  
Required availability: The marketing & communication working group manager  
will be the spokesperson when it comes to all the marketing  
and communication matters that occur during and towards  
the festival. He has to be available for one meeting per week  
during the entire year. In the four months before  
the event, the marketing & communication manager will  
work full time on the event.
 
!
Working group manager - Program 
Role: The working group manager ‘program’ is responsible for all  
the elements in the program for the International Redhead  
Days. He searches for new elements to add to the program  
and also looks what acts or activities could be interesting for  
the festival. Next to this, he takes responsibility of 
coordinating and coaching the program workgroup. 
Expertise: The working group manager ‘program’ has a broad interest  
in various acts, art and activities and can look with a neutral  
perspective towards these elements for the program. He also  
has experience with programming a festival and knows how
the entertainment industry functions. 
Skills: Planning, creating structure, looks from costumer  
perspective. 
!
!
!
23One DiRedtion©

Required availability: The working group manager ‘program’ is the end  
responsible for all program related subjects regarding the  
festival. He has to be available for one meeting per  
week during the entire year. In the four months before  
the event, the program manager will work full time on the event.
Reports to: Project manager
!
Working group manager - After party
Role: The working group manager after party is responsible for the
whole organization of the after party.
Expertise: The working group manager after party has a broad expertise of
organizing events, bringing together stakeholders and the
successful coordination of these.
Skills: Planning, keeping an overview, communication skills, social and
networking skills
Required availability: The working group manager ‘after party’ has to be available for one
meeting per week during the entire year. In the four months before  
the event, the program manager will work full time on the event.
Reports to: Project manager
!
Volunteers 
Role: Supporting the working group managers during and  
towards the International Redhead Days festival. 
Expertise: Relevant experience is not necessary. The volunteers have to  
be dedicated to work for the festival and have social skills  
that meet their role. 
Required availability: A meeting will be held a few weeks before the event. Furthermore, the
volunteers have to be available before, during and after the event.
!
Volunteers can be divided into different categories:
Cleaning
Thirty volunteers will be needed for the cleaning of the event. These volunteers will be needed
during and after the event. Their responsibilities include cleaning the festival ground, the toilets and
the tables at the bar location. As can be seen in 6.1 the group will be split into two and each group
will be responsible for one part of the event site. Furthermore, they need to be social and have
knowledge of the program of the event. This group reports to working group manager production
and logistics.
!
Construction and deconstruction
Another group of thirty volunteers will be needed for the construction and deconstruction of the
event. These volunteers will be needed before and after the event. Their responsibilities include
setting up the fences around the festival ground, building up the bar locations, food stands, entrance,
first aid tent, bicycle stations and routing signs to Kerkplein. After the event they are responsible for
taking it down again. This group reports to working group manager production and logistics.
!
!
!
!
24One DiRedtion©

Event
Eight volunteers will be stationed at the four entrances. This way there will be 8 queues where
visitors can stand in line. The volunteers will be responsible for welcoming the visitors and need to
have social skills and be enthusiastic towards the guests. Next to that, they need to be professional
in checking the age of the visitors and providing them with the wristbands that indicate if they are
of legal drinking age. Furthermore, two of these volunteers will be stationed at the contest location
on the event ground after the visitors arrived. Another two volunteers will be present at the car park
to secure safety and provide signage for people, so in total 10 volunteers. This group reports to
working group manager production and logistics.
!
Bar tending
Ten volunteers will be needed to be stationed at the bar locations. They will be responsible for
providing wine, Coca-Cola and Orange soda. Beer will be handled by the bar leader. These
volunteers also do not need to handle the money. They only need to provide the beverage to the
visitor. Skills needed are social and professional since they need to check if the wristband indicates
that the visitor is of legal drinking age. This group reports to working group manager food and
beverages.
!
After party
Six volunteers will be needed in the after party at kerkplein. They will be present to provide visitors
with information if they have any questions about the event. Therefore, they need to have
knowledge about the event itself and the program. Furthermore, they need to be very social since
they are at a party and should keep people enthusiastic. One of the volunteers will be located in
Club Fun to supervise the I-Dance game. Furthermore, two volunteers will be there as a welcoming
host at the entrance. This group reports to working group manager after party.
!
Authority 
To make the authority ‘visible’, we have created an overview of the organizational structure of the
International Redhead Days. On the top is the commissioner, the International Redhead Days which
can be filled in by Bart Rouwenhorst. The project manager reports towards him. Below the project
manager there are working groups, who all have their own volunteers which they should scout and
coach. The project manager can take decisions and reports to the governance (Bart Rouwenhorst)
but Bart Rouwenhorst could also fill in the position of project manager. We advise you to hire these
five working group managers from in your existing company since they already have knowledge
about the event and are mostly voluntary.  
!
!
!
!
!
!
!
!
!
!
!
!
25One DiRedtion©

Reporting to commissioner 
As stated in ‘required availability’, there will be one meeting every week throughout the entire year.
During this meeting the working group members will report their findings towards the project
manager, and discuss the ideas they have for the organization of the festival.

Next to the internal organization we will work together with certain companies which are also very
important for the organization of the event. These are external parties:

!
Kerkplein:

Bartenders: 
Seven bar tenders will be needed according to our calculations. The bartenders will be divided
according to the sizes of the bars. This means we will have ﬁve bar tenders at the bar of Main Stage,
and two bar tenders at the smaller bar of Club Fun. A calculation of this can be found in appendix
12.1. In the Main Stage area there will be a focus on active partying, so the expectation is that there
will be more consumption. Club Fun is a more relaxed area, where less people ﬁt. This is why we
decided to divide the bar personnel over the bars in proportion. Every bar will have a bar head,
which is one of the bar tenders.

Wardrobe: 
The wardrobe will be occupied by at least two persons at all times. During peak moments, at the
beginning and end of the event, the wardrobe will get assistance from at least one bartender. This
depends on how fast the audience is leaving Kerkplein. If they all go at one moment, the bar will be
quiet and the wardrobe will be busy, so then more bar personnel can help at the wardrobe.

Security: 
As mentioned before, the security service of Kerkplein will be used for our event. This security
service is controlled by Kerkplein itself and already has a high standard of quality. As we expect a
high attendance for our event, Kerkplein and the working group manager - after party will make
sure there are four security guards available.

First aid: 
Every security guard has a ERO degree, as should at least one of the employees of Kerkplein.

!
De Rooi Pannen: 
The appetites served in the Red Carpet Lounge and Main stage area will be served by students from
De Rooi Pannen. They will decorate the lounge and make sure the guests are comfortable.The
working group manager after party will have to make appointments with them about this, but apart
from that the area is theirs.

!
Spinning Records: 
DJ Suyano will provide music during the party at the main stage area. The working group manager
after party will get in contact with him to make bookings and appointments.

!
Leeborent: 
The renting company Leeborent is responsible for delivering the I-Dance game on time according to
the set appointments with the working group manager after party.

!
De Colonie & Dickens and Jones:

These two local restaurants will be responsible for the food supply during the kick-off event. The
restaurants will be able to sell their food and promote their restaurant during this time.

!
Red Sheeran

Red Sheeran will perform during the kick-off event and provide the music suited for this event.

!
26One DiRedtion©

5.2 List of personnel and materials
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
List of personnel
Project Manager
Working Group Manager - Food and Beverages
Working Group Manager - Production and Logistics
Working Group Manager - Programme
Working Group Manager - Marketing and Communication
Working Group Manager - After Party
86 Volunteers for cleaning/construction/entrance/bar tending/after party
8 Security Guards with ERO Training
2 ERO’s
Backstage Production Leader
2 sound crew
1 light crew
3 voluntary stage hands
2 professional bar tenders who will also be bar leader
2 professionals bar tenders for collecting money at bar
27One DiRedtion©

!
!
!
!
!
!
!
List of materials
Kick-off After Party
2 Microphones I-Dance
Microphone stand Seats Red Carpet Lounge
Lectern Decorations Red Carpet Lounge
1 Toilet car 600 blue bracelets
Stage
19 garbage bins
Garbage bags
203 fences from municipality
2 Buffettap points from Sligro
10 bartables from Sligro
4 party tents from Sligro for bar
location and First Aid location
6 signs on route
4 stands for restaurants
1000 ponchos
Cups (12.000)
1000 blue bracelets
Brochures (NASGO)
Posters (NASGO)
Routing (6) (NASGO)
10 decoration sheets for bar tables
1 red carpet of 10 meter
12 pens
66 bicycle stations
Cards (1000)
English mailbox
4 Banners for stage and entrance
28One DiRedtion©

5.3 Internal communication plan
!
To provide everybody with the right information a schedule was made to secure all information will
be distributed by the right person and at the right time.

!
which information in which form when
Project manager all information regarding
kick-off and after party
project plan Wed 25-3-15
Working group manager-
food and beverages
information regarding
food and beverage
supply
hard copy of food and
beverage supply and
set-up during project
start up (PSU) meeting
with project manager
Thu 26-3-15
production and logistics
facilities and logistics
hard copy of facilities
plan during PSU meeting
with project manager
Thu 26-3-15
marketing and
communication
external communication
hard copy of
communication plan
during PSU meeting with
project manager
Thu 26-3-15
program
program of the kick-off
and after party
hard copy of program
during PSU meeting with
project manager
Thu 26-3-15
Working group manager
- After party
all information regarding
after-party
hard copy of information
about after party during
PSU meeting with
project manager
Thu 26-3-15
Red Sheeran Information regarding
event, program and
proposal for
performance
Receive a mail from
working group manager -
Fri 27-3-15
Kerkplein All information regarding
plan for the after-party
as proposal for
collaboration
Receive a mail from
After party
Fri 27-3-15
DJ Suyano Information regarding
after party, program and
proposal for
performance
Receive a mail from
after party
Fri 27-3-15
De Rooi Pannen Information regarding
after party and proposal
for collaboration
Receive a mail from
after party
Fri 27-3-15
Leeborent Information regarding
hiring of facilities needed
for I Dance
Receive email from
after party
Fri 27-3-15
Carpark Company
Chasséveld
Information regarding
event, location needed,
collaboration regarding
remaining parking lot
Receive a mail from
marketing and
communication
Fri 27-3-15
29One DiRedtion©

Municipality Breda Information regarding
event and facilities
needed
Receive email from
Fri 27-3-15
Restaurant De Colonie
and Jones and Dickens
event and proposal for
collaboration
Receive mail from
food and beverages
Fri 27-3-15
Toiletwagen huren Information regarding
hiring and delivery of
toilets
Receive mail from
Fri 27-3-15
NASGO printing
company
the printing of posters,
brochures and routing as
sponsorship
Receive mail from
marketing and
communication
Fri 27-3-15
Information from Red
Sheeran about
performing e.g. costs
and possibility
Through email contact March/April 2015
- After party
Information from
Kerkplein, De Rooi
Pannen, DJ Suyano
about possible
collaboration
- After party
Information from
Leeborent about hiring of
facilities
food and beverages
Information from
Restaurant de Colonie
about possible
collaboration
marketing and
communication
possible collaboration
marketing and
communication
sponsorship for printing
posters, brochures and
routing
Through email contact
with NASGO printing
company
March/April 2015
Information from
EnjyVerhuur,
Klerxverhuur, Skippy
rent and Municipality of
Breda about hiring of
facilities
Skippy Rent Information regarding
the hiring of garbage
bins and stands
Receive email from
Tue 7-4-15
Sligro Information regarding
the hiring of tap points
and buying of beverages
Receive mail from
food and beverages
Tue 7-4-15
30One DiRedtion©

EnjyVerhuur Information regarding
hiring of two emergency
ﬂighcases
Receive mail from
Tue 7-4-15
food and beverages
Information from Sligro
about hiring and buying
facilities
Through email contact April 2015
Red Sheeran Program event and
performance
During meeting with
program
June 2015
DJ Suyano Program event and
performance
During meeting with
after party
June 2015
Kerkplein Program event and
collaboration
During meeting with
after party
June 2015
Restaurant De Colonie
location and program
event
During meeting with
food and beverages
June 2015
De Rooi Pannen Information regarding
location and program
event
During meeting with
after party
June 2015
Two sound crew Information regarding
use of sound on stage
During a meeting with
backstage production
leader
August 2015
Volunteers for
construction and
deconstruction
task, time planning and
responsibilities
receive a mail with task
lay-out and
responsibilities from
marketing and
communication
Mon 3 8 2015
Volunteers for cleaning Information regarding
responsibilities
lay-out and
marketing and
communication
Mon 3 8 2015
Volunteers for entrance Information regarding
responsibilities
lay-out and
marketing and
communication
Mon 3 8 2015
Volunteers for bar
tending
responsibilities
lay-out and
marketing and
communication
Mon 3 8 2015
31One DiRedtion©

Volunteers for after party Information regarding
responsibilities
lay-out and
marketing and
communication
Mon 3 8 2015
Security guards Information regarding
event, safety
precautions, calamity
plan and salary
Sat 22-8-15
ERO’s Information regarding
event, safety
precautions, calamity
plan and salary
Sat 22-8-15
Backstage production
leader
program of the event
and all personnel
involved in the stage
performances
program
Sat 22-8-15
One light crew information regarding
use of light on stage
leader
Sat 22-8-15
Three voluntary stage
hands
responsibilities
leader
Sat 22-8-15
Two professionals for
tapping beer and leading
the bar
tasks, time planning and
responsibilities
food and beverages
Sat 22-8-15
Two bartenders to collect
money
task
food and beverages
Sat 22-8-15
Volunteers for cleaning Responsibilities during
event and time planning
During meeting with
Sat 22-8-15
Volunteers for
construction and
deconstruction
Responsibilities during
Sat 22-8-15
Volunteers for entrance Responsibilities during
Sat 22-8-15
Volunteers for bar
tending
food and beverages and
barleaders and
bartenders to collect
money
Sat 22-8-15
Volunteers for after party Responsibilities during
During meeting with
after party
Sat 22-8-15
32One DiRedtion©

!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Two professionals for
tapping beer and leading
the bar
food and beverages,
volunteers for bar
tending and two
bartenders to collect
money
Sat 22-8-15
Two bartenders to collect
money
food and beverages and
barleaders, volunteers
for bar tending
Sat 22-8-15
Project manager Information regarding
the process of
organizing
During a meeting with all
working group managers
Monthly meeting
33One DiRedtion©

Chapter 6: Facilities
!
6.1 Kick-off event
!
Location 
The location for the kick-off event for the International Redhead Day 2015 is the Chasséveld. This
location was chosen because of its central position in the city – the Chasséveld is located 575
meters away from Breda Central Station (Kadaster, 2008) and 950 meters away from Kerkplein
which is the location for the after party. This location was also chosen because it offers a lot of
space and has possibilities for growth in the future.

!
The location of the Chasséveld has a size of 19.200 m2 (Kadaster, 2008). Based on project
management lecture 4.2 logistics and facilities and the table of Fruin, 2,60 m2 per visitor is needed
to make it possible for them to ‘freely move around’. The size of the festival ground therefore needs
to be 2.600 m2. Seeing that the location is 19.200 m2 not the whole terrain will be used. An area of
9.200m2 was chosen to make sure there is enough space for backstage areas, catering, stage, ﬁrst
aid, bonding game area and toilets.

!
Bonding game – Van Gogh portrait game
The bonding game area is calculated to be 270 m2 big. These calculations can be found in appendix
12.1. A map of the location can be found in appendix 12.2 which also shows the location of the
bonding game.

 
For the bonding game, a Van Gogh Painting Game will be made in which the visitors will take part
in a large creative process – the painting can be found in appendix 12.11. As mentioned earlier in
this report, all visitors will be handed out a piece of paper with a color on it. During the game, the
visitors will have to mingle among each other in order to find their matching color in order to create
a large portrait of Vincent van Gogh. In the end, when all the visitors have found their position and
the portrait is complete, a camera drone will rise from the festival ground to take a picture of this
portrait.  
!
In order to complete the portrait, 1,000 visitors will take part in the bounding game. However, to
prevent the activity from failing, we will need at least 500 participants. At the entrance, volunteers
will hand out colored paper to the visitors – starting from the centre of the portrait. In this way we
can control the quality aspect of having enough participants in the portrait activity. 
 
Materials 
In order to execute the bounding game in an effective way, some materials will have to be bought
before the event starts from Bellatio. More explanation can be found in appendix 12.6.  
 
Camera drone & picture 
To turn the bonding game in to a memorable experience, a picture will be made from the
perspective of a camera drone. This drone will fly above the participants of the bonding game and
when everyone is ready make a picture of the portrait. To make use of this camera drone, a permit
has to be provided by the government, and a company who offers the service of drone
photographing should be hired. The company in which we will collaborate for this is ‘Drone Lucht
Foto Nederland’. The costs for this will be € 95,00 for the photo and after editing.
!
!
34One DiRedtion©

Decoration for the kick off event
To include the theme ‘red’ into the kick off event as well, the colour will be integrated in the
decoration here as well. Aspects that will be integrated are: 
 
Banners 
Next to the stage, there will be banners with the logo and special tenth anniversary logo printed on
it. These will be hung in front of the speakers and are able to let through the sound. A picture of this
can be found in appendix 12.5.The banners next to the stage will have to be 4 m2, and will be
provided by Company 7.  
 
We will order two banners of 4 m2 * € 21,00 = € 84,00 / € 158,00 total. 
Above the stage there will be another banner. This will be 5 m2 • € 21,00 = € 105,00. 
 
Entrance 
At the entrance, there will be another banner of 5 m2. This one has the same design as the banner
above the main stage. This banner will also be provided by Company 7, and the costs are 5 m2 • €
21,00 = € 105,00.
!
Furthermore, there will be a red carpet at the entrance to provide an extra special feeling for the
guests. Next to that all the bar tables will have an orange cover. (Skippy-rent, 2014) 
 
Catering 
On the festival ground, there will be several catering facilities. This can be divided in two elements: 
 
Food 
To supply food during the kick-off it is advised to enter into partnerships with two local restaurants
called ‘Dickens & Jones’ en ‘De Colonie’. Stands will be facilitated for the restaurants where they
have the opportunity to promote and sell their food and restaurant. This is a win-win situation for all
parties involved, since the visitors will probably stay in the city for a couple of days, and in this way
the partners can persuade the visitors to come and eat at their restaurants. For the Redhead Days this
is an interesting deal as well, because a catering company to provide catering services is not needed. 
Beverages 
According to the calculation method found in lecture 4.1 on logistics and facilities, seven tap points
will be needed for beer. However, this model is based on a festival situation in which students are
visiting a concert. From this it can be concluded that two tap points for beer will be a sufficient
amount because the target group also includes families and younger children for whom there will be
Coca-Cola and Orange soda. Furthermore, wine will also be sold during the event. Calculations
were made about the amount of liters needed and per beverage there should be 450 liters. These
calculations can be found in appendix 12.1.
 
The beverages will be bought from Sligro which is a warehouse for food. Here two tap points, ten
tables and four red party tents will also be rented for the event. (Sligro, 2014) 
!
!
!
!
!
!
35One DiRedtion©

Visitors & visitor flows 
A map can be found in appendix 12.3 which shows the visitor flows during the event.
!
Car park
Visitors have the possibility to park their cars at the car park that is situated behind the festival
ground. This will be in accordance with the parking company and there will be two volunteers to
guide cars onto the car park safely. These volunteers will also make sure that once the car park is
full this is communicated with incoming visitors. The parking company will receive the money paid
by the visitors which is €2,10 per hour (VVV Breda, 2014). There is space for 136 cars which can
be seen in appendix 12.1.
!
Even though there is a possibility to park cars closely to the event it should be discouraged to come
by car. Visitors are encouraged to arrive by train, on foot or bicycle if they live close by. The
chasséveld is easily accessible on foot and is only 575 meters from the central station.
!
Bicycle stations 
Next to the car parking spaces, bike parking spaces will be placed. There still is 10,000 m2 left for
bicycles at this location. Since it is expected that most people will come by foot, public
transportation or car, there was calculated to receive 400 parking spaces for bicycles. 
 
The bicycle stations are 2,5 m2 * 4 m2 = 10 m2. Between the stations, there will be a 1 m path for
visitors to walk through. The total size of one bicycle station here by will be 15 m2. The total size
of all stations together thereby will be 15 m2 * 66 = 990 m2. These bicycle stations will be provided
by Engelen Hekwerken and delivered on the day of the event in the morning. 
!
Entrances
Four entrances are on the south side of the event location. This is done to guarantee that visitors can
easily access the event ground. The entrances are two meters wide so visitors can queue in eight
lines. These entrances will be supervised by eight volunteers who will also be responsible for
handing out the wristbands for alcohol control and the paper for the bonding game will also be
handed out at the entrance. Furthermore, one security guard will be stationed at each entrance.
Calculations on the entrance time and size can be found in appendix 12.1.
!
Wristbands (18- and 18+) 
To meet the governmental requirements on alcohol distribution, there will be worked with a
wristband system that distinguishes people younger than eighteen (who will not receive wristband)
from the people who are older than eighteen (who will receive a blue wristband), since people
younger than eighteen are not allowed to drink alcoholic beverages. These wristbands will be
provided at the entrance of the festival ground, after their identification cards are checked by
volunteers.
!
First aid & Security 
There is a first aid point located next to the entrance. At this first aid point, two emergency response
officers, abbreviated as EROs, will be present. Apart from the two EROs, six security guards with
first aid training will be present at the festival ground to support these EROs. Based on research it
was found out that per 750 visitors two ERO’s should be present (Jonkmans, B, 2014). For security,
there is one security guard needed per 100 visitors (NHTV, 2014). Therefore ten security guards
will be needed at our event. The total amount of EROs therefore will be twelve.
36One DiRedtion©

Cleaning & Garbage
Nineteen garbage bins will be placed on the event site which will be hired from Skippy rent. These
garbage bins will be collected by the municipality to empty and then be returned to Skippy rent.

!
Cleaning will be done by volunteers during and after the event. Furthermore, signs will be placed on
the event site with: ‘Please, keep the festival ground clean.’

!
The festival terrain will be split into two parts - as stated on the festival map. Team A will take
responsibility of the cleaning of the left part of the festival terrain, where the backstage and
entrances are located. Team B will take responsibility of the cleaning of the right part of the festival
terrain, where the stage, bars and toilets are located.

!
- Team A is in charge of approximately 5.400 m2 and consists of 15 cleaning volunteers.

- Team B is in charge of approximately 4.200 m2 and consists of 15 cleaning volunteers as well,
since they take care of the part which includes the stage, tap points and toilets.

After the event they will also be in charge of cleaning the event ground.

!
Calamity plan
A calamity plan has been made in case of an emergency. A meeting spot was decided upon and this
will be communicated with visitors when being evacuated. Once visitors need to be evacuated two
emergency exits will be opened by the security guards stationed there. The other security guards
and two ERO’s will make sure all visitors exit safely and calmly through these exits.

!
85 to 90 visitors go through an entrance of a meter in one minute (Cornwall Council, 20 November
2014). Because of that we decided to instal two emergency exits of two meter which means that 360
people can leave in one minute. The whole event ground will then be evacuated in approximately
three minutes. A map of the calamity plan will be provided in appendix 12.3.

!
Facilities on event ground
For the kick-off event a small stage is hired from PTH Podium Te Huur. This company will also be
responsible for construction and deconstruction of the stage. Furthermore, two microphones and one
microphone stand will be hired from this company. A lectern will also be hired for the opening
speech of the event but from a different company. This can be found in appendix 12.1.
!
Toilets will be provided during the event. The calculations in appendix 12.1 showed that 7 toilets
will be needed for 1000 visitors.
!
Contest
At the end of the kick-off event a contest will take place. Visitors will be asked to help the RedHead
Days in order to improve the event by asking them for their E-mail address. After the event the
RedHead Days will sent them an evaluation form of the whole RedHead Days and especially for the
kick-off event. In that way it is possible to improve certain aspect for the upcoming years.
!
Therefore, two volunteers will be needed with a bar table and a red English mailbox (where the
fulfilled card will be put in). The task of the volunteers will be to ask visitors directly if they could
help the RedHead Days to improve by filling in their e-mail address on the small card visualized in
appendix 12.7. Moreover, five visitors will have the chance to win a “RedHead Days” package
(including a T-shirt, sunglass, key cord, silicone bracelet and a credit card holder) if they will fill out
the questionnaire once they received in via the email. In this way, the visitors should be motivated
to give their E-mail address.
37One DiRedtion©

Construction and deconstruction of event
Another 30 volunteers will be helping in constructing and deconstructing the event. 203 fences will
be supplied by the municipality which the volunteers will set up around the event ground.
!
Furthermore, the volunteers will build up the catering points at either side of the event which
consists of the stands for the restaurants, the tap points, the tables and tents. One of the tents will be
used for the first aid location at the entrance of the event. After the event the festival ground will
first be completely cleaned by the cleaning volunteers and the other volunteers will take down all
the facilities that they previously build up.
!
Toilets will be provided by a company who will take care of the construction and deconstruction of
the toilets. The stage is also being constructed and deconstructed by the hiring company.
!
6.2 After party
!
Logistics towards after party  
Logistically, it is best for the visitors to travel by foot from one
location to the other, since there is no clear bus connection on
this track (9292 OV, 2014), however for people who like to
travel by bus, there is an opportunity to do this. This option is,
in our opinion, devious but might be helpful for younger and
elderly people.

 
Signage 
Between the location of the kick off event and the after party,
signage will be used to get visitors from one location to the
other. For this, printed plates will be used, which will be
placed at the various lampposts on the route.  
 

 
!
!
!
!
!
!
!
38One DiRedtion©
Figure 1 Chasséveld, Breda to Kerkplein, Breda
Figure 2: Signage from Chasséveld to Kerkplein

Location

Kerkplein, Torenstraat 17-19, 4811 XV Breda  
The after party will be held at Kerkplein, a cafe located in the city centre of Breda. The party will
start at 20.30 and it will last until 01.30. Kerkplein has been awarded for being the most popular
club in the Netherlands two times. Kerkplein has the style of a luxurious grand café, inspired by the
style of the Moulin Rouge. It houses two dancing areas on different floors. In total, 800 people can
fit into Kerkplein. (Kerkplein, 2014) The cafe will be open for all visitors of the Redhead Days
Kick-off event.

!
Main Stage

On the ground floor the main area is located which can house 650 people (Kerkplein, 2014). Here a
local DJ named Suyano will arrange the music. There will be a screen with a slide show with
pictures of previous Red Head Days in cooperation with Kerkplein.

!
Club Fun

Next to the main area, Kerkplein houses a smaller bar area. The atmosphere in this area is more
comfortable and cosy than the main area. This area can fit around 150 people (Kerkplein, 2014).
Here, ‘Club Fun’ will be created. We will add some gaming facilities, where visitors can play games
like karaoke, guitar hero or interactive dance games. Visitors can enjoy themselves playing one of
these games with hilarious results, or just enjoy a beer at the bar and have a nice chat along to get to
know each other.

!
The Red Carpet Lounge

The Red Carpet Lounge will be created in the Main Stage area, next to Club Fun. Entering the
lounge, guests will feel like a VIP. For this reason, only a certain amount of people will be admitted
into this section. This is also done to keep the atmosphere exclusive. In the lounge, guests can sit
back and relax. A map of Kerkplein can be found in appendix 12.4.

!
Catering

When having entered Kerkplein the visitors will receive a welcome drink, this will either be with or
without alcohol.

!
During the event, the local high school ‘De Rooi Pannen’ will provide the visitors with delicious
appetites. This gives the students the opportunity to extend their experience and CV. For the event it
offers free catering. Furthermore, there will be a discount on all the red drinks the whole evening
for example, lemonade, margarita and red wine.

!
In Club Fun is also a bar which offers discounts for red drinks but no food will be served here
because of the smaller location. In the Red Carpet Lounge drinks will be served and visitors can
enjoy some of the delicious appetites served by students from De Rooi Pannen.

!
Material and visitor flows

For club fun there are some game equipments needed. For this the I-Dance game will be used. This
game includes a computer with a big screen, the software and 32 dance mats. (Leeborent, 2014)

For The Main Stage DJ Suyano is hired and he will bring his own equipment.

The Red Carpet Lounge needs materials like seats and sofas which will be supplied by Kerkplein. 
The entrance of the Kerkplein is divided in two queues. An entrance and exit queue. This way the
visitor flow will go smoothly. When visitors enter kerkplein, they will first go through an ID control
by personnel from Kerkplein. The visitors will either already have a bracelet from the Kick-off
event or their ID will need to be checked again to make sure minors will not receive alcohol. After
this they get into the entrance hall where they can choose to enter the Main Stage area or Club Fun.

!
39One DiRedtion©

Toilet facilities are located upstairs, so the possible waiting lines will not interrupt the visitor flow
(Scorpio Design BV, 2014). Furthermore the kick-off event and after party will overlap each other
so that the guests will not leave the kick-off all at once and enter Kerkplein at the same time. This
also creates a good flow between two events.

!
Wardrobe 
Kerkplein has their own wardrobe facility, which has enough capacity to house all the jackets and
accessories of the maximum 800 people that can fit in Kerkplein. The wardrobe facility will be free
during our event, however, as soon as it ends at 01.30 incoming visitors pay the usual wardrobe fee.

!
The flow of visitors using the wardrobe facility will be regulated by the fact that the party will start
half an hour earlier than the kick-off event will end. This stimulates the visitors of both events to
gradually move from the kick-off event to the after party. At the end of the party at 01.30, the venue
of Kerkplein will not close, but the normal regulations of Kerkplein will apply, just as a usual night.

!
Handling of cleaning and garbage

As for cleaning and garbage control, we will make use of the facilities of Kerkplein. Those facilities
have enough capacity and the employees of Kerkplein have enough experience in handling this.

!
For toilet use, a calculation has been made in order to gain insight in the time people will spend on
going to the toilet. When there is a capacity of 12 toilets, people will have to wait an average of 2
minutes before they can go to the toilet. In this way, we will be able to provide the best service
possible and guests can still enjoy the party. A calculation of this can be found in the appendix 12.1.

!
First aid 
Dutch law says that there should be first aid and a qualified person present at every company floor.
This also counts for Kerkplein during our event. As we will not make use of more than the
maximum capacity of the bar, all the equipment, facilities and skills for decent first aid will be
available at the venue.

!
Security

Kerkplein has their own security service. This means they have no regular security guards
controlling every visitor coming in at the entrance, but the security guards will be incognito. The
security guards blend ‘into’ the public, talking to them and keeping an eye on the overall
atmosphere. Kerkplein does this, as they believe that too visible and actively involved security will
cause more aggression or conflicts among the visitors. In total we will make use of four of those
security guards. A calculation of this can be found in the appendix 12.1.

!
At the venue, enough emergency exits are available. We will not make use of more than the
maximum capacity of Kerkplein, so no extra emergency exits will be needed. Kerkplein has its own
calamity plan in case of emergencies which will need to be seen and checked when entering a
collaboration with Kerkplein.

!
!
!
!
!
!
!
!
40One DiRedtion©

Chapter 7: Information and Communication
!
7.1 Internal and communication and information plan

The internal communication and information plan can be found in chapter 5.3.

!
7.2 External communication and information plan
!
The external communication of the International Redhead Days will be executed through the
marketing and communication model included in the lecture ‘Information and marketing
communication and risk management pm2 ilm 28 November 2014’ by Peter Jonkergouw. 
 
Positioning  
For the positioning of a product, there are three fundamental questions that need to be answered: 
 
1. Mission 
The International Redhead Days should be positioned as an event that has an open atmosphere and
is applicable to visitors with various social backgrounds and several generations.  
 
The project mission therefore is: ‘The International Redhead Days are an international,
intergenerational and intercultural festival where redheads, their families and friends can gather
and bond together within their own experience perspective.”  
 
2. Legitimization 
The legitimization of the project is aimed on the social values of the target group and sponsors.
Since the International Redhead Days is an event that focuses on a specific target group (redheads)
and aims on bonding and creating an experience for them.  
 
The International Redhead Days brings people together during an intercultural and international
event and therefore has a very big impact when it comes to social cohesion. Looking at
governmental influence, this also meets the criteria of the local government of Breda. Since
governments always tend to bring people together and create cohesion between several social
groups with various values. During the communication of the project, the social aspect of the
International Redhead Days is the key element when it comes to legitimization.  
 
3. Positioning on image (or profiling) 
The International Redhead Days is a social event for the whole family. The activities are aimed on
bonding between various target groups, and therefore the event is interesting for everyone.  
 
The atmosphere of the event is cosy. Since the International Redhead Days aim on bonding and
social aspects, all the visitors get involved in the activities.  
!
Strategy 
The strategic plan shows with whom (communication target groups) there needs to communicated
and with what aim (communication objective). What there is already know about the target group is
that 70% of the visitors are female, and the average age of the visitor is 20 years old. 
!
41One DiRedtion©

Communication Target
Group
Communication Objective Communication Message
a. Product target groups
Redheads 12 – 18 Attracting visitors ‘This event is an opportunity
to interact and bond with
other redheads from several
social groups.’
social groups.’
social groups.’
Non-Redheads 12 – 18 Attracting visitors ‘This event is an opportunity
redheads, and get to know
them a bit better. Furthermore
it gives the opportunity to
have a fun day during an
unique event.’
unique event.’
unique event.’
Families with children
!
Attracting visitors ‘This event is an opportunity
unique event.’
42One DiRedtion©

!
Instruments and time planning 
!
For the instruments and time planning, we will include few promotional tools to implement in the
project. These tools are divided among the target group of the event and applied on their specific
group. 
!
b. Fundraising Target
Groups
Suppliers Securing facilities and services,
Securing sponsored funding
‘This event is a chance for
you to deliver your services
and products in return for
payment. Also, this event is a
big event which attracts many
visitors and therefore it is a
good chance for you to create
more awareness for your
company and brand.’
Sponsors Securing sponsored funding ‘This event is an opportunity
to communicate directly with
your target group. Also, this
event is a big event which
attracts many visitors and
therefore it is a good chance
for you to create more
awareness for your company
and brand.’
Government Acquiring subsidies, Informing ‘The event meets the criteria
of social cohesion and
bonding and therefore is a
very good chance for the
(local) community to gather
and bound.’
c. Other parties
The Media Receiving media attention
!
‘This event is an unique event
with international allure and
therefore deserves media
coverage.’
Local Residents Informing, attracting visitors ‘The event is a good
opportunity for the local
residents to show themselves
and profile the city during the
event.'
43One DiRedtion©

Social media 
Study by the research company Newcom stated an estimation that there are 8.0 million users on
Facebook in the Netherlands. This is therefore the most used social network by the Dutch
population. A trend that is very important among social media is ‘Instagram’ – which has grown up
to 347% usage per day in 2013 in relation to 2014.  
 
Also, the Facebook page of the International Redhead Days has 90.000 likes at the moment, the
Twitter page has 2,404 followers, the Instagram account has 347 followers, the Pinterest profile has
67 likes and their Youtube page has 129 subscribers. This means that the organization is very
popular on social media already and we can use these channels to target their audience. 
 
Advertisements on social media will be targeted at members of the specific target groups. In this
way it is possible to contact these target group members directly, which will save advertising
money. 
 
Direct marketing 
Via the International Redhead Days newsletter system, visitors can be contacted of previous
editions and other subscribers that are interested in the festival. 
 
Personal approach 
Research executed by PMKT – the Brazilian Journal of Marketing, Opinion and Media research –
in 2013, shows that consumers tend to spend 8,4% more attention to an event or product where they
have received a flyer from. Therefore we would like to do a flyer campaign in the city centre of
Breda to attract extra visitors to the event. 
 
To inform the media and local residents an informational meeting and a press conference will be
organized as well. This to have a direct and personal impact on the parties involved. 
 
Press releases 
Towards the International Redhead Days, the online and offline media will be informed via press
releases. These will be differentiated local, national and international media. Because there is not
that much budget for marketing – see budget for more explanation – press releases will be made
without advertisements. In this way media can be actively informed but on a free publicity base.  
 
The last few years, several local media parties have executed coverage of the press releases, and
since the event is on a large scale, it is expected to have the same impact this year. Especially since
it is the tenth anniversary of the event. The national media could be interested because of this aspect
as well. The media that will receive press releases can also be applied to the target groups. For
instance, for the target groups 12 – 18 websites and magazines such as Hitkrant and Cosmo Girl can
be interesting, while for the target group 35 – 65 magazines and websites such as Metro, Spits,
Upcoming and Vice can be interesting. 
!
!
!
!
!
!
44One DiRedtion©

Website 
As mentioned at the social media header, technical revolution has created a whole new way of
communicating with each other. Apart from the social media and newsletter, visitors and media can
be informed via the website www.roodharigen.nl.  
 
 
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
 
 
!
!
!
!
!
!
!
!
!
!
!
!
!
45One DiRedtion©

!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
7.3 Press Release
!
A press release has been written for the event which can be found in appendix 12.9.

!
Chapter 8: Money
!
8.1 Break-even Analysis
!
after party:
Fixed cost: €552,50 No variable cost
Variable revenue: €4 No fixed revenue
4q = 552,50
q = 138,12 = 139 non-redheaded people
!
Kick off:
Fixed cost: €9218,88 Variable cost: €0,44
Fixed revenue: €6383 Average expenses beverages = Variable revenue: €4 (2 drinks)
!
6383 + 4q = 9218,88 + 0,44q
4q = 2835,88 + 0,44q
3,56q = 2835,88
q = 796,59 = 797 people who drink 2 drinks
!
!
!
46One DiRedtion©

8.2 Estimated budget overview
!
This is the estimated budget overview of the kick-off and after party. With these calculations we get
to a proﬁt of €2000,62, this is probable because water, electricity, rent permit costs are not taken
into consideration. Explanation to the calculations made are in appendix 12.6.

!
!
!
!
!
!
!
!
!
!
!
!
!
!
47One DiRedtion©

MarketingPRVolunteers!1.2 Occasion!The occasion for this project is the 10th anniversary of the Redhead Days in 2015. The project teamwas asked by the commissioner Bart Rouwenhorst to develop a new concept for the kick-off eventand a new activity for the Redhead Days. The kick-off event should be improved and a new activityshould be developed to attract more visitors and to celebrate the 10th anniversary in a special way.!1.3 Objectives!The main objective of this project is to develop a new concept for the kick-off event and a newactivity for the Redhead Days

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (12)