YOURS AND MINE

1. • Upper Mainstream has not purchased
Biti's Hunter
• Biti's Hunter's current customer base
Age: 18-30
Income: AB+
Living in 6 big cities:
HCM, Hà Nội, Đà Nẵng, Cần
Thơ, Hải Phòng, Nha Trang
TARGET AUDIENCE

2. OBJECTIVE

3. INSIGHT
“Phuot” become very popular with Vietnamese youths. Everyone often goes with a
group from 4-5 members and relax after study and work hard.
But after the trip, it doesn’t only an experience. You just post all your experience on
Facebook and follow the time, it passed.
And I don’t want that, I want it will be a best memorable, you can know, you can
experience and so does everyone.
I want your trip, your experience is also my trip, my experience.

4. BIG IDEA
KEY MESSAGE
YOURS AND MINE
“YOUR EXPERIENCE IS OUR EXPERIENCE”

5. STRATEGY
APPROACH
What do you think? A trip, An experience
More than an
experience

6. TRIGGER EXPERIENCE AMPLIFICATION
Time First 1 week (8/8 – 15/8) Next 2 weeks (16/8 – 30/8) Last 1 week (31/8 – 8/9)
Objective Attract the response of
everyone for strategy
Encourage the people in
real experience
Get the echo after their
real experience
Message What do you think? A trip, An experience More than an experience
Key Hook Each person will share
your memorable trip for
everyone and then tag 3
your friend with hashtag
Real experience to 3
countries (Thailand,
Malaysia and Singapore)
Create a application for all
“Phuot” to join, experience
and share their story
together
Brand Role Advertorial/ Editorial
Make a teasing clip
Communicate the strategy
on Facebook, Instagram
and Social Media
Live streaming on Youtube
and Fanpage about each
team’s trips
Seeding and create the
effect for all
Encourage everyone
experience and share their
trip together, turn it into
the experience of everyone
KPIs Reach 2 millions people of
6 big cities and 80% of
them will respond the
strategy
More 5000 participants and
35% of them are willing to
attend the real experience
5000 participants will
reponse with application
DEPLOYMENT PLAN

7. DEMO EXCUTION
Trigger
Participants: Vietnamese
citizens
Local: living in 6 big cities
(HCM, Hà Nội, Đà Nẵng, Cần
Thơ, Hải Phòng, Nha Trang)
Making a viral clip to
promote for the strategy
18 members who has
highest reaches for their
shares will attend the real
experience
• Each people will
share your
memorable trip on
Facebook and tag
three friends that
you go together
• The post has
hashtag:
#YoursandMine
#Whatdoyouthink
#Bestmemorable
Budget: 10,000,000VND

8. DEMO EXCUTION
Experience SINGAPORE
MALAYSIA
THAILAND
 18 members are divided into
6 teams and each team will represent for 6 cities
 They will have 2 weeks and travel to 3 countries
(Thailand, Singapore and Malaysia) just with 5
millions.
 Each team has to check-in a best fancy picture
and join one of activities in this country.
PARTICIPANTS
 Live streaming each team’s trip on Youtube and
Facebook, schedule each team’s timeline to
attract everyone’s curiousness
 Seeding and broaden brand awareness of target
audience about strategy
BRAND ROLE
Budget: 20,000,000VND

9. DEMO EXCUTION
Amplication
 Give 100 first pair of
Biti’s Hunter X for
enthusiastic “Phuot-er”
in 10 days who has a
lots fun experience and
share with others
 Summary 6 trips in a
short video and
share on Facebook,
Youtube, Instagram
 Each team will keep their record
all the way that is a souvernir and
share this memorable on your
Facebook with hashtag:
#Yoursandme
#AtripAnexperience
#Keepyourmemorable
 Create an application
for “Phuot-er” who will
talk and share their
passion together
Budget: 170,000,000VND
 The first team is 200,000,000
VND
The second team is 150,000,000VND
The third team is 100,000,000VND
Others is 1 pair of Biti’s Hunter X

10. THANK YOU YOUR WATCHING