1. SUCCESS
STORY
“I know what’s happening in my agency.”
MARTIN ŠTĚPÁNEK | CEO
"We needed to consolidate the company’s processes in all five units of the agency. Thanks to AD-IN-
ONE, we succeeded in establishing a unified management system for the entire agency. The system
gives us an overview of all the jobs that are risky, as well as the things that we previously couldn’t see. I
can focus more on development of the company than on the company's control."
“With AD-IN-ONE, I can see all the necessary
information for the reporting of five units like
it’s the back of my hand.”
BLANKA PROCHÁZKOVÁ | Chief Financial Officer
"Previously, the information needed for reporting and financial controlling
was searched for in different places. This system will enable us to have
real-time data for all five units from any perspective we want – from the stand-
point of billing, general expenses, timesheets and time, type of activity, etc.
Managing the entire agency is now much easier.”
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2. “Having a quality basis for negotiating with the client
is a tremendous advantage.”
MAREK TŘEČEK | Client Service Director
“AD-IN-ONE helped us solve the problems with scope creep. The volume of work
that could not be re-invoiced to a client used to comprise a substantial 30% of the
work. We've found that, rather than obtaining new business, it is better to negotiate
with the existing clients about the volumes they receive for free. In negotiations, it’s
necessary to have accurate documentation and to specify exactly how much work
may be done for free. For those difficult agreements with a client and their procure-
ment, we need these documents, and AD-IN-ONE gives them to us 100%.”
„Instead of developing our own, we chose software
that operates successfully in other agencies.“
PAVEL KŘEPELKA | Project Manager
“As our Agency developed over time, we went through several internal systems. We
had even been developing our own system for several years. Eventually, our own
system became a heavy burden for us and we thus decided to buy a commercial
system that was certified and ready-made. We chose AD-IN-ONE because we saw
from the start that it was developed directly for ad agencies. AD-IN-ONE was the most
comprehensive of available systems, had strong local support, and was integrable
with our accounting software.”
Publicis Prague is an advertising agency belonging to the communication group Publicis Group.
Publicis Prague provides professional advertising services for a number of major local and interna-
tional clients. Between an agency and a client, quality relationships are built over time. Publicis
Prague, a member of the Association of Communication Agencies, was founded in March 1995 and
has consistently been among the ten most successful agencies in the Czech Republic. It provides
a complete advertising service to its clients.
Publicis Prague is part of Publicis Group, the largest European and the fourth-largest and most
important agency network in the world. Publicis Group is the world's fastest growing advertising
entity of its kind. With 170 branches in 102 countries worldwide, it employs more than 38,000
professionals of various fields.
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AD-IN-ONE
Since 1998, AD-IN-ONE belongs to the world's leading manufacturers of specialized software for
advertising, marketing, and communications agencies. Our clientele includes Ogilvy, Publicis, Gray,
McCann Erickson, Saatchi Saatchi, Change Integrated, and other network and independent agencies.
The software is supported in 12 languages and available in markets in Europe, the USA, and Asia.
AD-IN-ONE Europe a.s., Bavorská 856, 150 00 Prague 5, tel +420 222 551 500, www.ad-in-one.com