Linked In is the #1 Social Network for Business and professional services practitioners need to embrace all aspects of this social media platform. First, get your profile optimized and then reach out and target those ideal clients and prospects to help you and your company 'get found' online.

1. Market to
Who Matters...Reaching the right audience with the right message at the right time
cProvisors Boston Workshop Series
September 12, 2016
http://www.linkedin.com/in/lewsabbag
@LewSabbag

2. What we will cover:
1. How to Optimize your profile
2. How to find the right people for your services
3. Interface with other media
4. What other Media?

3. I'm LinkedIn member # 147,075
out of 433,000,000 !
I still find it hard to believe....

4. Why LinkedIn?
It’s personal branding in the age of Social Selling
433+ million members
12th ranked Alexa site for traffic
Indexed by
Owned by
The #1 business oriented social media network
Build your brand, your reputation & your network
Competence * Character * Charisma = Know * Like * Trust

5. NEW Sections ~ NEW Updates
• New Publishing Options
• Improved Search
• Easier profile editing
• How you Rank

6. Enhance Your Professional Brand
What brand do you want to promote?
Make LinkedIn work for you ~ It's not just a resume;
it’s a community broadcast platform, research tool & Lead Generator.
What’s your Intent !
Make digital deposits daily - 21 days to a new habit
take some action * do something * Visibility is the action * Build Trust
SHARE your Helpful Content
articles, publications, interesting & helpful info, events, milestones &
achievements - plus a helping of your secret sauce!
"ALL of your prospects are on LinkedIn"

7. The Optimized Profile
1. Headline = your banner AD
(not a job title)
2. Headshot = Trust Indicator
3. Summary = A Press Release
(wwwwww of your news)
4. Skills & Expertise = 3rd party
validations
1.
2.
3.
4.

8. ENHANCE BUILD
Your Profile = Your Personal Brand
Go from basic to 100%
Know your Keywords and
where to use them:
• Headlines
• Positions
• Company Pages
Have a great photo
Claim your name -
Own your STORY

9. What happens when they look you up?
● Headline = your banner AD (not a job title)
● Headshot = Trust Indicator + header image
● Summary = A Press Release (wwwwww of your news)
● Experience = your Proof Points (known for & proud of)
● Skills & Expertise = 3rd party validations
● Contact Info = your call to action + web links
● Updates = Billboards (news, industry, learning)
● Get your name
● Rank for your keywords

10. Finding the RIGHT People for your Services -
Top LinkedIn Tools:
1. Your Profile
2. Connections
3. Company Page
4. Groups
5. Updates/posts/Long form/Pulse
6. Search (advanced)
7. Recommendations & Endorsements
8. LinkedIn Mobile App
9. Slideshare
10. Your FEED

11. The Process:
Define
Set Goals * KPIs * Where are they in the Funnel / what stage are they at?
Target
The RIGHT people = Demographics * Persona * Interests * Groups * Companies
Engage (8 ways to do it )
Organic = Profile * Company Page * Posts (long form & updates) * SlideShare
vs.
Paid = Sponsored Content * InMail * Display Ads * Dynamic Ads
+ R&R (research & reach out)
Optimize
Use analytics & Insights * track what works

12. Get Connected
Build YOUR Network ~ it's your broadcast station
Who are your brand champions?

13. LinkedIn Company Pages
● Showcase your company
● Reach new customers
● Attract great talent
● Access the Ad Platform

14. LinkedIn Groups
Explore, Join & Create
The Power of the Group
Where do your
prospects hang out?

15. Make Recommendations
It's a Give & Get world
Give more
Get more

16. ...some more 'Advanced Ideas'
• 10 Minutes a Day
• Check your settings/Double Auth
• Profile your prospects
• Use Advanced Search
• Explore shared connections
• Use Pulse
• Add a video
• Put a CTA in your profile
• Who is in your TOP 20?
ABM (Account Based Management)

17. Interface with other Media?
Where do I go from here?

18. One final take home...
To be successful online -
You must develop, publish & PROMOTE
Quality content directly into the stream of your
Target Audience !
(just posting something is so 2010)

19. Need Help? Have questions?
888-425-3882