This document provides a monthly press report for Levi's Made & Crafted coverage in Japanese media from May to September 2013. It lists 16 magazine articles, 3 internet articles, and no television coverage. The magazine articles appeared in publications such as GIRL, BOB, BODY +, GISELe, JYOSHI CAMERA, OCEANS, Soup., SPUR, and Tarzan. They covered topics like one-tone coordination, latest haircut techniques, adult t-shirt selection, Hawaiian prints, how to wear summer knits, cap styles, and casually dressing. The internet articles were on ELLE ONLINE and fashion blogs promoting Levi's Made & Crafted.

1. Levi’s®
Made & Crafted™
Monthly Coverage Press Report
Levi’s®
Made & Crafted™
Monthly Coverage Press Report
May 2013 Japan
PR01.

2. PrintPrint

3. Title: and GIRL
Date issue: JUN 2013
Media value:
Circulation:
Translation : One tone coordinate

4. Title: BOB
Date issue: JUN 2013
Media value:
Circulation:
Translation : Latest hair cut technique

5. Title: BODY +
Date issue: JUN 2013
Media value: 1,200,000 JPY
Circulation: 70,000
Translation : Adult T-shirts selection

6. Title: GISELe
Date issue: JUN 2013
Media value: 1,700,000 JPY
Circulation: 123,492
Translation : Hawaiian print

7. Title: JYOSHI CAMERA
Date issue: JUN 2013
Media value: 500,000 JPY
Circulation: 65,000
Translation : Camera X Fashion

8. Title: OCEANS
Date issue: JUN 2013
Media value: 1,600,000 JPY
Circulation: 80,000
Translation : Levi’s Made & Crafted shirts

9. Title: Soup.
Date issue: SEP 2013
Media value: 1,400,000 JPY
Circulation: 400,000
Translation : How to wear a summer knit

10. Title: Soup.
Date issue: SEP 2013
Media value: 1,400,000 JPY
Circulation: 400,000
Translation : Cap style

11. Title: SPUR
Date issue: JUN 2013
Media value: 1,800,000 JPY
Circulation: 116,667
Translation : Styling liberalism

12. Title: Tarzan
Date issue: JUN 2013
Media value: 1,500,000 JPY
Circulation: 192,783
Translation : Dress casually

13. InternetInternet

14. Title: ELLE ONLINE
Date issue: APR 24 2013
Media value:
Circulation:
Translation : Final chino selection by ELLE
online

15. Title: PR01. Blog
Date issue: MAY 8 2013
Media value:
Circulation:
Translation : Article of Levi’s Made &
Crafted on ELLE online

16. Title: BAYCREW’s group JORNAL STANDARD
relume. Blog
Date issue: MAY 8 2013
Media value:
Circulation:
Translation : Levi’s Made & Crafted
recommend item

17. TelevisionTelevision