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Implementing Effective Collection
Strategies to Maximize Revenue
NACUBO Student Financial
Services Conference
Leonardo T. Freyre, Bursar
March 23, 2015
Agenda
• Overview of Community College of Philadelphia (CCP)
– Institutional Profile
• Background and Trends
• Emerging Best Practices
– Pre-Collection Strategies
– Collection Workflow
– Collaborative Partnerships
CCP Institutional Profile
• Founded in 1964, CCP is the largest
public, open-admission institution of
higher education in Philadelphia
• Academic Offerings
– Four locations
– 70 degrees and certificates in Business,
Humanities, Health, Liberal Arts, etc…
• Enrollment (13-14)
– 34,337 students taking credit and non-
credit courses
– 28,096 students taking credit courses
– 15,050 full-time equivalent
• Budget
– $131.9 Operating; $11.2 Capital
Background
• College Affordability
– Tuition and fees have increased substantially in the past 30
years
– The share of family income to pay for tuition has increased
for most Americans families
• Financial Aid
– Grant Aid has not kept up with tuition increases
– College financing has shifted from grants to loans
– More students at all income levels are borrowing
» Source: National Center for Education Statistics
Trends
• Measuring Accounts Receivable
– Unpaid balances are on the rise
– Increased participation in Tuition Payment Plans
• Institutional Debt
– Increased collection placements
– Institutional write-offs doubled from 2010 to 2012
NACUBO Student Financial Services Survey
23.9% 26.1% 25.8%
30.6% 31.8%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
2008 2009 2010 2011 2012
Students with Unpaid Balances
as of the End of the Fiscal Year
Trends
Institutional Write-Offs Have
Doubled in Two Short Years-
Collection Placements
Increased
1.7%
3.4% 3.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
2010 2011 2012
4.2%
5.3% 5.3%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
2010 2011 2012
Trends
• In 2013, colleges reported 7.4% of cash equivalent
payments came from Payment Plans
– An increase of 5% when compared to the year before
– At comprehensive institutions, such as SJU, 48.8% of cash
payments are payment plans
• With the rise in Payment Plans, colleges are getting less
money upfront!
– Higher student default risks
– Impacts institutional liquidity
Managing Your Receivables
• Industry Best Practices
– Implement a registration drop for non-payment
– Strong collections management
– Implement aggressive A/R policies to control receivables
– Early billing is important. Use multiple methods to reach students
– Foster strong relationships with the Financial Aid Office
– Review processes periodically to identify any A/R weaknesses
Pre-Collection Strategies
• Early billing has tremendous benefits
– Students collaborate with Financial Aid
– 3rd Party Vouchers get processed sooner
– Allows for students to budget based on real-expenses
– Promotes use of payment plan
– Keep students engaged (enrollment management)
Pre-Collection Strategies (Cont’d)
• Suggestions for Fall & Spring Billing
– Bill students in May for Fall term, pending final tuition rates
– Bill students in early-October for Spring
• If Billing fails, drop students for non-payment
– Use an automatic process with messaging capabilities
– Use a threshold of $200, FA will pay balances under $200.
Sample Collection Workflow
Sample Workflow (Cont’d)
Set Policies
• Manage A/R with Policies
• Bursar Holds
– Create Bursar Hold (block registration, transcript, etc…)
– Set your hold prior to registration
– Set hold at a reasonable amount that does not negatively
affect enrollment
Set Policies (Cont’d)
• Payment Plan Management
– Charge an enrollment fee (the end game is full payment)
– Encourage timely payments by assessing late fees
– Charge NSF fees to encourage good payments
– Set payment reminders
– Publicize payment dates in high traffic areas
Manage Credit Lines
• Scrutinize Applicants for Credit
– If feasible, do not permit international students to join a
payment plan
– If they default, you have no legal recourse
– Set an appropriate minimum balance to ensure the effort
is worth it
– Prevent other high-risk students from deferring tuition
Manage Credit Lines (Cont’d)
• Samples of high risk students:
– A student who has more than three (3) NSFs on his or her
account
– A student with more than one collection agency
placement
– Or a student who paid off a collection bill only after a
substantial amount of time had elapsed.
Financial Aid Partnership
• Develop a collaborative relationship
– Met periodically and discuss processes affect your A/R
• Coordinate on things that matter
– Return to Title IV
– Special or late account adjustments
– Bookstore credit
– Authorized Aid
• Partnerships help Lower A/R’s
Use Technology
• E-Bills.
• Direct deposit, reduces fraudulent activity which can
affect your A/R.
• Use Auto-Dialer to remind students of past due
payments.
• Utilize portal messages and e-mail blasts.
• Use text messaging to alert students on important
financial matters.
Use Collection Agencies Strategically
• Split your placements
– Don’t put all of your eggs in one basket
– Use comparative data to encourage agencies to compete
• Flip your accounts
– Use 9 to 12 months of non-payment activity as your metric
– Encourage agencies to work the accounts
• Keep the FIRE burning! Push agencies to compete for your
business.
Resources
• NACUBO Student Financial Services Survey. This is produced
annually. You can purchase a copy directly www.nacubo.org. If
you participate in the survey, the copy is free.
• Join the Bursar-L list serve hosted by University of Virginia and
coordinate with colleagues. Enrollment is FREE.
1. Send your request to SYMPA@Virginia.edu.
2. In the subject line type: subscribe bursar-l
3. Leave the message body blank.
• My Contact information: Leo Freyre, Bursar
lfreyre@ccp.edu or 215.751.8870

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NACUBO SFS Conference LEO (LJM comments)

  • 1. Implementing Effective Collection Strategies to Maximize Revenue NACUBO Student Financial Services Conference Leonardo T. Freyre, Bursar March 23, 2015
  • 2. Agenda • Overview of Community College of Philadelphia (CCP) – Institutional Profile • Background and Trends • Emerging Best Practices – Pre-Collection Strategies – Collection Workflow – Collaborative Partnerships
  • 3. CCP Institutional Profile • Founded in 1964, CCP is the largest public, open-admission institution of higher education in Philadelphia • Academic Offerings – Four locations – 70 degrees and certificates in Business, Humanities, Health, Liberal Arts, etc… • Enrollment (13-14) – 34,337 students taking credit and non- credit courses – 28,096 students taking credit courses – 15,050 full-time equivalent • Budget – $131.9 Operating; $11.2 Capital
  • 4. Background • College Affordability – Tuition and fees have increased substantially in the past 30 years – The share of family income to pay for tuition has increased for most Americans families • Financial Aid – Grant Aid has not kept up with tuition increases – College financing has shifted from grants to loans – More students at all income levels are borrowing » Source: National Center for Education Statistics
  • 5. Trends • Measuring Accounts Receivable – Unpaid balances are on the rise – Increased participation in Tuition Payment Plans • Institutional Debt – Increased collection placements – Institutional write-offs doubled from 2010 to 2012
  • 6. NACUBO Student Financial Services Survey 23.9% 26.1% 25.8% 30.6% 31.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 2008 2009 2010 2011 2012 Students with Unpaid Balances as of the End of the Fiscal Year
  • 7. Trends Institutional Write-Offs Have Doubled in Two Short Years- Collection Placements Increased 1.7% 3.4% 3.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 2010 2011 2012 4.2% 5.3% 5.3% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 2010 2011 2012
  • 8. Trends • In 2013, colleges reported 7.4% of cash equivalent payments came from Payment Plans – An increase of 5% when compared to the year before – At comprehensive institutions, such as SJU, 48.8% of cash payments are payment plans • With the rise in Payment Plans, colleges are getting less money upfront! – Higher student default risks – Impacts institutional liquidity
  • 9. Managing Your Receivables • Industry Best Practices – Implement a registration drop for non-payment – Strong collections management – Implement aggressive A/R policies to control receivables – Early billing is important. Use multiple methods to reach students – Foster strong relationships with the Financial Aid Office – Review processes periodically to identify any A/R weaknesses
  • 10. Pre-Collection Strategies • Early billing has tremendous benefits – Students collaborate with Financial Aid – 3rd Party Vouchers get processed sooner – Allows for students to budget based on real-expenses – Promotes use of payment plan – Keep students engaged (enrollment management)
  • 11. Pre-Collection Strategies (Cont’d) • Suggestions for Fall & Spring Billing – Bill students in May for Fall term, pending final tuition rates – Bill students in early-October for Spring • If Billing fails, drop students for non-payment – Use an automatic process with messaging capabilities – Use a threshold of $200, FA will pay balances under $200.
  • 14. Set Policies • Manage A/R with Policies • Bursar Holds – Create Bursar Hold (block registration, transcript, etc…) – Set your hold prior to registration – Set hold at a reasonable amount that does not negatively affect enrollment
  • 15. Set Policies (Cont’d) • Payment Plan Management – Charge an enrollment fee (the end game is full payment) – Encourage timely payments by assessing late fees – Charge NSF fees to encourage good payments – Set payment reminders – Publicize payment dates in high traffic areas
  • 16. Manage Credit Lines • Scrutinize Applicants for Credit – If feasible, do not permit international students to join a payment plan – If they default, you have no legal recourse – Set an appropriate minimum balance to ensure the effort is worth it – Prevent other high-risk students from deferring tuition
  • 17. Manage Credit Lines (Cont’d) • Samples of high risk students: – A student who has more than three (3) NSFs on his or her account – A student with more than one collection agency placement – Or a student who paid off a collection bill only after a substantial amount of time had elapsed.
  • 18. Financial Aid Partnership • Develop a collaborative relationship – Met periodically and discuss processes affect your A/R • Coordinate on things that matter – Return to Title IV – Special or late account adjustments – Bookstore credit – Authorized Aid • Partnerships help Lower A/R’s
  • 19. Use Technology • E-Bills. • Direct deposit, reduces fraudulent activity which can affect your A/R. • Use Auto-Dialer to remind students of past due payments. • Utilize portal messages and e-mail blasts. • Use text messaging to alert students on important financial matters.
  • 20. Use Collection Agencies Strategically • Split your placements – Don’t put all of your eggs in one basket – Use comparative data to encourage agencies to compete • Flip your accounts – Use 9 to 12 months of non-payment activity as your metric – Encourage agencies to work the accounts • Keep the FIRE burning! Push agencies to compete for your business.
  • 21. Resources • NACUBO Student Financial Services Survey. This is produced annually. You can purchase a copy directly www.nacubo.org. If you participate in the survey, the copy is free. • Join the Bursar-L list serve hosted by University of Virginia and coordinate with colleagues. Enrollment is FREE. 1. Send your request to SYMPA@Virginia.edu. 2. In the subject line type: subscribe bursar-l 3. Leave the message body blank. • My Contact information: Leo Freyre, Bursar lfreyre@ccp.edu or 215.751.8870