2015/08 - FidMe - General overview (Loyalty cards, Stampcards, Coupons...)1. Reach new clients, enhance engagement and
take advantages of « mobile to store » with loyalty digitalization
Connect or create
your mobile loyalty program in FidMe
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Version 3.0 – July 2015
2. S N A P P ’ / F I D M E
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• Who are we?
• FidMe : concept and key figures
• Digitalize your loyalty program
• Targeting and direct marketing via cross-data
• Detect customers in points of sales
3. W H O A R E W E
S N A P P ’
A 20-member
team
Mobile
development
experts
Created in
July 2005
Downloaded
applications
Multi-platform
know-how
2,3 M€ raised
+5M
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4. W H Y
Do you have the
loyalty card ?
Probably…
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5. 5
53% of smartphone owners use(28%) or are ready to use(25%)
their mobile phone as a loyalty card in stores,
W H A T D O M _ S H O P P E R S W A N T
Source : Observatoire de la ;Fidélité 2014, étude menée auprès de 8000 utilisateurs
FidMe 3T 2014
63% of FidMe users do not have any other application of brands or retailers in
their mobile phone
78% of FidMe users are willing to receive personalized offers!
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Available in 19 languages,
Downloaded in more than 80 countries…
U N I V E R S A L
M _ W A L L E T
7. E U R O P E ’ S N ° 1
3.700.000
accounts
+90.000
new/month
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6th most used commerce application /the most used brand in France
(Médiamétrie)
1st most used mobile application in point of sales
6,3
launches per month
650.000
monthly active users
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H I G H L I G H T E D B Y T H E M O B I L E S M A I N P L A Y E R S
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Y O U R L O Y A L T Y P R O G R A M D I G I T A L I Z E D N O W
Visible by
3.7 million users
Your clients are already
in FidMe
Time-to-market :
immediate!
Connexion to
CRM
TAKE CONTROL!
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Your logo
Clients’ identity
Card background Point of sales
Links to app’
Ongoing offers
Y O U R L O Y A L T Y P R O G R A M D I G I T A L I Z E D N O W !
Loyalty level
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Your details
Stampcard
Rewards / Coupons Points of sale
Loyalty program
Points of sale
Y O U R S T A M P C A R D D I G I T A L I Z E D N O W !
12. T A R G E T I N G C L I E N T S & P R O S P E C T S
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FidMe allows a unique targeting enabling panels creations
from profile criterias and brands data / retailers
DATABASE
WOMEN
MEN
18+
18-25 yo
26-35 yo
36-50 yo
PERFUME
WELLNESS
BEAUTY INSTITUTE
GROCERY
SPORT
TRAVEL
13. T A R G E T I N G C L I E N T S A N D P R O S P E C T S
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Once the panel is defined, FidMe can push an offer, deal,
coupon straight to these users via notifications,
geolocation, or specific actions.
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S E N D O F F E R S A N D C O U P O N S V I A F I D M E
Out-app
notification
Badges and in-app
notifications
2
Notifications
centre
Centre of
geolocated offers
15. R E A C H C L I E N T S B Y G E O L O C A T I O N
A client or prospect near a point
of sale can receive an
information, or a deal
Also, a sales man can receive
information about an incoiming
client to personalize his visit
In-coming and out-going
interactions:
B2C / B2B2C / B2B
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As iBeacons are only linked
to a single application, FidMe is
ideal to reach a great number
of clients and prospects.
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Online access to cardholders’ mobile behaviors,
Real time statistics and analytics (campaigns, offers, notifications),
Data export to your CRM,
Complete management of your loyalty program and acquisition features.
F I D M E C O N N E C T / S T A M P C A R D S M A N A G E M E N T B A C K E N D
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Y O U R L O Y A L T Y P R O G R A M D I G I T A L I Z E D N O W !
In a matter of weeks,
your loyalty program is
connected!
Your clients are already
in FidMe.
Time-to-market :
immediate!
Reach
3.7 million users.
TAKE CONTROL!
Contact by geolocation
technologies
Direct marketing via
super targeted panels
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Already connected to FidMe
Local stores & franchises Partners and advertisers
19. FidMe by Snapp’
Le Grand Angle - Avenue Périé - 33520 Bruges - France
Laurent Bourgitteau-Guiard – General Manager
laurent@snapp.fr - tel : +33 5 47 74 52 53 - mobile : +33 6 27 47 55 11
www.snapp.fr – www.fidme.com