1. The Future of Personalisation:
Health and Wellbeing
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2. In a world of confusion and chaos due to the
formidable election of Donald Trump as President
of The United State, and Britain’s vote to leave the
EU, personalisation moves in the opposite direction
becoming less intrusive and more intimate. As lack of
trust grows, people are putting a fresh emphasis on
personal values, turning to themselves in an attempt
to achieve self-betterment. Brands will begin to
connect with customers by helping them to reconnect.
With this and personal wellness moving beyond
healthy eating and fitness into holistic optimisation of
physical and mental health, people will start wanting
to improve themselves not just on the outside, but
also on the inside. Natural remedies and experiences
focused on the mind, body and spirit become the
ultimate way for us to achieve this goal of being a
better version of ourselves.
NATURAL INTIMACY
OPPOSITE:
Reconnecting with ourselves and letting our minds flourish
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7. ABOVE:
Citrus fruits are known to be good for the
heart, they also provide a mood and energy
boost, which is why we will want them around
us all of the time.
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9. ABOVE:
Lemon Living. We will do anything to improve
our mood so why not have a bath full of
lemons, or wear some lemon sunglasses.
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10. Generation Z currently spend 74% of their free time online, making
them the generation most reliant on social media. However, the
more time people spend on social media networks, the more socially
isolated they perceived themselves to be which is bad for both mental
and physical health. We all also tend to compare ourselves to others
as we scroll through our news feeds and any kind of comparison
wether it be thinking someone is better than you, or thinking you are
better than someone else, is linked to depressive symptoms. These
effects on Generation Z mean that they will begin to need and want
to heal their minds from the poison of social media.3.
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PEST INFLUENCES
With Donald Trump becoming President of the United States and
Britain’s vote to leave the EU, this is only the beginning of what
seems to be a domino effect of disasters yet to come. Loss of trust in
authority increases rapidly, meaning people begin to focus more on
the person that matters most... Themselves.
According to predictions, If trumps current healthcare plan succeeds
this will mean that health care costs will rise. Costs will also increase
more if you have a chronic illness meaning people will begin to
search for alternative ways to improve their health and wellbeing.
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14. ABOVE:
Holistic treatments and experiences for the
mind body and spirit to improve health and
wellbeing with the use of the specific colour,
sound and scent for that particular ailment.
Holistic treatments and experiences
for the mind body and spirit merged
with the use of light, sound and scent
begin to grow within the health and
wellbeing industry. With the study of
all three elements having an effect on
physical ailments by correcting them,
this becomes another way for us to re
connect with ourselves. Brands begin
to bring in workshops to their stores so
that their customers can attend classes
based on what they’re feeling for example
fatigue, stress or tension etc. These yoga
type classes will be specified to that one
particular area and will use the correct
coloured lightening, scent and sound to
relieve consumers.
TIMETABLE
TREATMENT
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17. ABOVE:
Not your typical yoga class. Brands will begin to introduce
classes to their consumers offering them a timetable of
different ailments that each class is specified to. The correct
scent, sound and coloured lighting will be used in the classes.
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18. More people than ever will be turning to
nature in attempt to cleanse their inner
selves. Shops will begin to offer ways
in which their consumers can do this,
such as the pick ‘n’ mix section. This will
consist of individual compartments for
each ingredient so that consumer’s can
choose from a wide selection, along with
the labelled properties of the ingredients
healing properties. So for a customer who
wantstorestoreconfidenceandequilibrium
in the mind, to relieve symptoms of
cold, muscle strains or cramps and wants
something with calming and emotionally
balancing properties, to ease tension and
alleviate worries all at once, they can chose
the ingredients (Sandalwood, Eucalyptus,
Ylang Ylang and almond) for these
requirements. The ingredients will then be
made into oil form and sold as their own
personal bottle of self betterment
PICK ‘N’ MIX
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19. ABOVE:
A Pick ‘n’ Mix section allows consumers to personally choose
ingredients that fit all their needs making it personal and also
creating something to assist the need for immediacy and convince.
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21. Natural resources such as plants and fruits
have medicinal properties and can manipulate
our moods. Mixing more than one ingredient
together will create a personalised product
specific to a certain individuals requirements.
This product comes in a personalised bottle with
your name on it.
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22. OPPOSITE:
Our own personal robot that is able to sense
emotion and asks if you would like it’s assistance.
It will then choose the correct light, sound and
colour setting if your response to this is yes
AI are advancing meaning we are putting more faith into
their ability to keep us well. AI technology that we can
have in the comfort of our own homes that will be able
to sense mood and from this, give off a combination
of sound frequencies, light therapy and aromatherapy
scents based on the results of that analysis.
If your little artificial intelligence doctor senses that
you are feeling stressed, it will respond by asking if you
would like it to assist you, and if you reply yes it will then
choose the correct scent, emit the correct colour and
play the correct sound frequencies to reduce the stress
that you are feeling. This can be used for home yoga
practice to create your own blissful sensory experience.
AI MOOD SENSOR
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25. OPPOSITE:
Coloured lighting, scent’s and sound’s are used
by the device depending on how it senses you are
feeling. It brings together all these senses of sight,
smell and sound together for the ultimate remedy.
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26. OPPOSITE:
www.chromayoga.co.uk
Deep and blissful experiences are what the wellness
industry is looking at, for the purpose of alleviating
problems in the mind such as anxiety. Chroma
Yoga is a yoga studio that uses colour, sound and
aromatherapy combined. This experience will nourish
the mind and soul for a fully immersive sensory state.
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28. ABOVE & OPPOSITE:
Crystals: the modern guide to crystal healing by Yulia Van Doren
Crystals emit steady vibrations and are used to make
oneself become more centered and balanced, as they
are able to create spaces of Zen. Crystals can change
our attitude and well-being, can affect our mental and
physical health and also our spiritual and emotional
aspects. This book is a modern guide to learning how
to use these stones to enhance your life.
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31. ABOVE:
www.empath.nyc
An empath is an individual who is able to
tell you how you’re feeling on the inside, it’s
something for those of us who find it difficult
to realise what it is we are feeling. Empath’s
work by closing their eyes, open themselves up,
and feeling your emotions in their own body.
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32. OPPOSITE:
www.telegraph.co.uk
These new generation ultrasonic aromatherapy
diffusers use a combination of settings for
sound, mist and lighting to create the best
atmosphere. Aromatherapy and essential oils
can be used in many different ways such as, to
reduce stress, anxiety, tension and fatigue. They
can also lessen pain and boost immunity.
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