An easy to read guide on how to increase your Instagram following and why this is important for you and your business/blog.

1. How to become an Instagram
social influencer
www.adventurediary.co
By Lauren Barratt
Instagram: @the_adventure_diary

2. 1. Interact with your audience
 Comment and like peoples posts.
 Follow people you find interesting and unique.
 Put open questions on your posts to encourage them to talk to you.
 Respond to messages- most of the time!!
 By Lauren Barratt
Instagram: @the_adventure_diary

3. 2. Focus on local hashtags
 Research local hashtags and like and comment on these.
 If people know you are a local they will more than likely follow you.
 Local hashtags allow you to connect on a personal level.
 Use these local hashtags within your own posts.
 By Lauren Barratt
Instagram: @the_adventure_diary

4. 3. Use stories and posts
 Stories and posts both generate more views for your profile.
 Posts are permanent and are what you want people to see every time they visit
your page- they should ne visually pleasing and draw the audiences attention.
 Stories- Are in the moment, little snippets of information which doesn’t have to
look as visually pleasing as posts. You want these to grow attention and draw
people to go to your profile.
 By Lauren Barratt
Instagram: @the_adventure_diary

5. 4. Decide what is unique about your profile
and celebrate this
 For example my blog is unique for two reasons:
1. It is a lesbian travel blog.
2. It is an adventure travel blog.
It doesn’t have to be some quirky USP. It just needs to be unique and something which you
are passionate about. This will engage your readers and generate more followers.
 By Lauren Barratt
Instagram: @the_adventure_diary

6. 5. Switch to a business Instagram account
 Here you can see the specific statistics of your posts.
 You can work out the best days/times to post.
 The right content to post for your audience
 By Lauren Barratt
Instagram: @the_adventure_diary

7. 7. Use an automatic bot
 If you do not have the time to like and comment for yourself find a bot to do this
for you!
 Program in specific hashtags (make sure you research them.
 Decide if you want to use the follow/unfollow method.
I personally use instagress but there are others available.
 By Lauren Barratt
Instagram: @the_adventure_diary

8. Why? What can Instagram do for you?
 Drive more traffic to your website.
 Increase post interaction.
 Drive more sales.
 It is a free advertisement tool if used correctly.
 Grow your social media impact.
 Increase your opportunities.

9. The impact for me so far:
 Crew cat clothing ambassador- I have become an ambassador for this specific
clothing company and I focus on promoting and advertising their adventure wear
in line with the season.
 Instagram paid posts- The value of my posts increase each day in line with the
amount of followers and the amount of interaction which takes place on my
account.
 More businesses are contacting me directly with opportunities.

10. Don’t forget to follow me… and drop me a
DM if you have any questions
 By Lauren Barratt
Instagram: @the_adventure_diary
www.adventurediary.co