It's no secret that 800 million users embrace Facebook and, as a business, you need to have a strong presence here. This presentation by the social media experts at Launch Farm looks at the Facebook fan(Page) industry and examines the leading product and service providers in this space. If you are just starting your search for a vendor that can help you with your Facebook Page - this presentation should be a great unbiased research tool for you.

1. FacebookPagesThe Leading Product & Service Providers An Industry Overview By Launch Farm 10/03/11 www.TheLaunchFarm.com

2. Facebook PagesIndustry Overview Pricing The majority of Facebook fan page template offerings start with a very basic free template or a free trial period to explore a particular theme Beyond free offerings (which are quite functional for the DIY crowd) the pricing tiers start to ramp up the more bells and whistles and personal consulting you add to the offering Typical fees range from $20 to $250 per month per package based on the suite of services. This will usually include basic hosting. A few players offer completely custom solutionswhich can only be quoted by phone. www.TheLaunchFarm.com 2

3. Facebook PagesIndustry Overview Advertising & Exposure With a quick Google search related to Facebook Fan Page Templates and Facebook Page Services – users will be immediately overwhelmed by the abundant availability of options and solutions A few select players in this industry (Wix and Pagemodo) show up more often than others with their high dollar, highly targeted, multi channel ad campaigns in full swing www.TheLaunchFarm.com 3

4. Facebook PagesIndustry Overview Instructional Videos 40% of fan page service providers lead with some sort of instructional video Visiting site after site, the generic sound bites “700 million fans….you need to be on Facebook…etc” get pretty old and annoying fast Not many providers really go into the details as to why you should use their services over brand x. This is an easy opportunity for a savvy competitor to take advantage of www.TheLaunchFarm.com 4

5. Facebook PagesIndustry Overview Full Service Facebook Page Management With so many free do it yourself fan page templates available, the next wave of winners in this category will need to offer a complete Fan Page Management Solution Several companies in this space, like ADV Media Productions, are starting to offer a comprehensive mix of fan page strategy, design, content, analytics and ongoing optimization for a monthly fee No company truly owns this space yet – so the opportunity is ripe to show a leadership position and dedication to this now www.TheLaunchFarm.com 5

6. Facebook PagesIndustry Overview Niche Categories While free fan page templates and free trial periods are easy to find – some separation starts to happen when you break the templates down by niche categories Most fan page template providers will break their free templates into anywhere from 5 to 10 key categories The interesting point here is that an evolving trend is starting to happen in that truly niche template offerings are popping up with the sole goal of owning a particular category For example – “DamnThe Radio” provides fan page templates fully optimized for those in the music-related busines www.TheLaunchFarm.com 6

7. Facebook PagesIndustry Overview Emerging Facebook Page Trends We have all seen it happen before. The early adopters jump on the next great social tool, app or online publication only to get turned off later when the advertising barrage ramps up in order to support the new technology or content. Ad-supported innovations are acceptable when done right and you can start to see this in the fan page template world.Massive fan page template warehouses will be coming online that will offer thousands of free, high-design templates for every imaginable niche. To support these free template options, users will be forced to show a sponsor’s ad/logo on their new page. This is exactly what happened in the Blog industry once WordPress became the default platform. A search for blogging templates and themes will turn up hundreds of providers offering free simple templates and premium priced high-design templates ($50 to $100 per template) customized by theme. www.TheLaunchFarm.com 7

8. FacebookPagesThe Leading Product & Service Providers Recent Examples www.TheLaunchFarm.com

10. Custom mentorship programs

11. Fundraising within pages

12. Templates available by niche

13. Live support9 www.TheLaunchFarm.com

15. User friendly templates

16. Professional looking results10 www.TheLaunchFarm.com

18. Slick interface

19. Free Ad vouchers11 www.TheLaunchFarm.com

21. Custom templates12 www.TheLaunchFarm.com

24. Offers email and landing page service bundles too14 www.TheLaunchFarm.com

26. Interesting page analytics for free15 www.TheLaunchFarm.com

28. HTML5 Reveal Page16 www.TheLaunchFarm.com

31. 100% money back guarantee18 www.TheLaunchFarm.com

39. Impressive client list25 www.TheLaunchFarm.com

44. F Commerce platform for Facebook stores29 www.TheLaunchFarm.com

47. Integrated service offering

48. Cluttered homepage will deter many31 www.TheLaunchFarm.com

49. www.TheLaunchFarm.comDigital Content / Social Branding / Publicity www.TheLaunchFarm.com