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A	
  Be%er	
  BCS:	
  
Reaching	
  College	
  Football’s	
  Poten9al	
  

                 Lance	
  Hedges	
  	
  
               December	
  6,	
  2011	
  
                     DraD	
  
How	
  Cool	
  Would	
  This	
  Be?	
  
                                               A	
  Be%er	
  Bowl	
  Championship	
  Series	
  

                         Round	
  1	
                          Round	
  2	
                   Round	
  3	
  
                     Week	
  17	
  (Mid	
  Dec)	
      Week	
  19	
  (New	
  Years)	
     Week	
  21	
  (Mid	
  Jan)	
  
                      “BCS	
  Qualifiers”	
                “BCS	
  Semis”	
                  “BCS	
  Finals”	
  
                                                              Sugar	
  Bowl	
  
                          Fiesta	
  Bowl	
                          #1	
  
                               #4	
                                LSU	
  
  “A”	
  	
                 Stanford	
                                                            TBD	
  
Bracket	
                                                     A	
  Be%er	
  BCS	
  
                                                                   TBD	
  
                               #7	
  
                             Boise	
  St	
                                                                                     Na.onal	
  
                                                                                            CoJon	
  Bowl	
                   Champion	
  
                                                            Orange	
  Bowl	
  
                            Rose	
  Bowl	
  
                                                                 #2	
  
                             #3	
                             Alabama	
  
                         Oklahoma	
  St	
                                                          TBD	
  
  “B”	
  	
                       c	
  
Bracket	
                                                         TBD	
  
                               #5	
  
                             Oregon	
  



          It’s	
  doable.	
  	
  It’s	
  an	
  evolu9on	
  of	
  the	
  current	
  system.	
  And	
  it’s	
  what	
  fans	
  want.	
  	
  	
  
                           Unfortunately,	
  it’s	
  not	
  what	
  (most	
  of)	
  the	
  BCS	
  wants.	
  
                                                            	
  At	
  least	
  not	
  yet.	
  
The	
  BCS	
  Misinterprets	
  Its	
  Mandate	
  
                       It’s	
  not	
  just	
  #1	
  v.	
  #2	
  anymore.	
  



             The	
  BCS	
  seeks	
  to	
  provide	
  
              a	
  na9onal	
  championship	
  
              game	
  between	
  the	
  #1	
  &	
            Fans	
  wants	
  the	
  post-­‐season	
  
               #2	
  teams	
  and	
  uses	
  the	
          games	
  to	
  be	
  a	
  meaningful	
  and	
  
             regular	
  season	
  to	
  iden9fy	
            progressive	
  way	
  to	
  conclude	
  
                       such	
  teams	
                         the	
  season,	
  with	
  exci9ng	
  
                                                             matchups	
  across	
  the	
  board.	
  




The	
  results:	
  weak	
  matchups,	
  empty	
  seats,	
  poor	
  TV	
  ra9ngs	
  and	
  frustrated	
  stakeholders	
  
The	
  Bowl	
  Championship	
  Series	
  
What	
  is	
  it?	
  :	
  
   “The	
   Bowl	
   Championship	
   Series	
   (BCS)	
   is	
   a	
   five-­‐game	
   showcase	
   of	
   college	
   football.	
   It	
   is	
  
   designed	
   to	
   ensure	
   that	
   the	
   two	
   top-­‐rated	
   teams	
   in	
   the	
   country	
   meet	
   in	
   the	
   na9onal	
  
   championship	
   game,	
   and	
   to	
   create	
   exci9ng	
   and	
   compe99ve	
   matchups	
   among	
   eight	
   other	
  
   highly	
  regarded	
  teams	
  in	
  four	
  other	
  bowl	
  games.”	
  	
  BCSfootball.org	
  




Who	
  is	
  it?	
  
       “The	
  BCS	
  is	
  managed	
  by	
  the	
  commissioners	
  of	
  the	
  11	
  NCAA	
  Football	
  Bowl	
  Subdivision	
  
       ("FBS")	
  (formerly	
  Division	
  I-­‐A)	
  conferences,	
  the	
  director	
  of	
  athle9cs	
  at	
  the	
  University	
  of	
  
       Notre	
  Dame,	
  and	
  representa9ves	
  of	
  the	
  bowl	
  organiza9ons.	
  “-­‐	
  	
  BCSFootball.org	
  
The	
  BCS…A	
  Contrary	
  Opinion	
  
“Realis9cally,	
  six	
  men	
  control	
  college	
  football:	
  the	
  commissioners	
  of	
  the	
  
Atlan9c	
  Coast,	
  Big	
  East,	
  Big	
  Ten,	
  Big	
  12,	
  Pac-­‐10,	
  and	
  Southeastern	
  
conferences….(They)	
  guide	
  the	
  BCS	
  to	
  a	
  place	
  where	
  their	
  conferences	
  receive	
  
automa9c	
  bids	
  to	
  the	
  BCS	
  games	
  with	
  massive	
  payouts.	
  This	
  is	
  college	
  
football’s	
  Cartel.“-­‐	
  	
  DeathToTheBCS.com	
  
While	
  the	
  truth	
  is	
  somewhere	
  in	
  the	
  middle…	
  

•     College	
  football’s	
  popularity	
  is	
  as	
  consistently	
  popular,	
  on	
  a	
  rela9ve	
  basis,	
  as	
  professional	
  football,	
  through	
  
      its	
  regular	
  season,	
  and	
  even	
  the	
  off	
  season.	
  
•     Like	
  football	
  at	
  all	
  levels,	
  it	
  accomplishes	
  this	
  by	
  providing	
  enough	
  9me	
  between	
  games	
  to	
  savor/despair	
  
      over	
  the	
  previous	
  week’s	
  win/loss,	
  while	
  gelng	
  ready	
  for	
  the	
  next	
  game.	
  
•     This	
  is	
  unique	
  to	
  football	
  in	
  American	
  popular	
  sports,	
  as	
  it	
  provides	
  a	
  recurring	
  cycle	
  of	
  elongated	
  
      an9cipa9on	
  and	
  guaranteed	
  payoff.	
  	
  
•     Fans	
  reward	
  this	
  structure	
  in	
  the	
  form	
  of	
  high	
  	
  a%endance	
  and	
  television	
  ra9ngs.	
  
•     The	
  NFL	
  has	
  reached	
  the	
  pinnacle	
  of	
  success	
  with	
  its	
  Super	
  Bowl	
  achieve	
  default	
  na9onal	
  holiday	
  status.	
  	
  
      That’s	
  because	
  the	
  NFL	
  builds	
  upon	
  its	
  regular	
  season	
  with	
  an	
  even	
  more	
  compelling	
  post-­‐season,	
  
      culmina9ng	
  in	
  Super	
  Bowls	
  that	
  are	
  the	
  most	
  watched	
  television	
  events	
  in	
  history.	
  
•     As	
  the	
  college	
  season	
  progresses,	
  and	
  the	
  an9cipa9on	
  for	
  an	
  exci9ng	
  conclusion	
  builds	
  up	
  as	
  more	
  and	
  
      more	
  na9onal	
  interest	
  is	
  placed	
  on	
  how	
  the	
  rankings	
  will	
  turn	
  out,	
  the	
  powers	
  that	
  be,	
  in	
  the	
  form	
  of	
  the	
  
      BCS,	
  pull	
  a	
  bait	
  and	
  switch	
  on	
  the	
  fans.	
  
•     The	
  BCS	
  does	
  provide	
  a	
  Na9onal	
  Championship	
  game,	
  but	
  all	
  the	
  work	
  in	
  gelng	
  there	
  will	
  already	
  have	
  
      taken	
  place	
  in	
  the	
  regular	
  season.	
  
•     For	
  most	
  fans,	
  this	
  leaves	
  them	
  without	
  that	
  sense	
  of	
  closure	
  one	
  naturally	
  dedica9ng	
  a	
  season	
  to	
  a	
  sport.	
  
•     The	
  fans	
  then	
  vote	
  with	
  their	
  feet	
  and	
  TVs.	
  Tickets	
  go	
  unsold	
  and	
  sports	
  fans	
  fail	
  to	
  tune	
  in.	
  




     …the	
  bo%om	
  line	
  is	
  the	
  BCS	
  is	
  a	
  perpetual	
  missed	
  opportunity.	
  
A	
  Reality	
  Check	
  
This	
  argument	
  presumes	
  the	
  following	
  points	
  to	
  be	
  fact...	
  	
  	
  

1.  The	
  athle9c	
  conferences,	
  in	
  the	
  form	
  of	
  the	
  BCS,	
  control	
  their	
  own	
  des9ny…	
  
    	
  …Not	
  individual	
  teams.	
  	
  They	
  are	
  represented	
  by	
  their	
  respec9ve	
  conferences.	
  	
  And	
  
         	
  independents,	
  like	
  Notre	
  Dame	
  and	
  	
  the	
  military	
  academies	
  have	
  their	
  own	
  seats	
  at	
  the	
  
         	
  table.	
  	
  
    	
  …Not	
  individual	
  bowls.	
  The	
  bowls	
  are	
  willing	
  partners	
  in	
  that	
  endeavor,	
  but	
  in	
  reality	
  are	
  useful,	
  
         	
  but	
  expendable	
  partners.	
  	
  They	
  are	
  responsible	
  for	
  raising	
  their	
  own	
  money	
  to	
  host	
  them,	
  
         	
  and	
  must	
  eat	
  their	
  losses	
  when	
  forced	
  to	
  host	
  low-­‐interest	
  games.	
  	
  
2. 	
  It	
  is	
  essen9al	
  to	
  the	
  BCS	
  to	
  retain	
  that	
  self-­‐direc9on.	
  	
  They	
  do	
  not	
  want	
  to	
  relinquish	
  control	
  
        to	
  the	
  NCAA.	
  	
  	
  
3.  The	
  logis9cal	
  challenges	
  of	
  shiDing	
  the	
  bowls	
  to	
  the	
  planorm	
  for	
  execu9ng	
  a	
  playoff	
  system	
  
        are	
  real,	
  but	
  not	
  insurmountable.	
  
4.  Concerns	
  about	
  the	
  welfare	
  of	
  student	
  athletes	
  being	
  subjected	
  to	
  addi9onal	
  games	
  are	
  not	
  
        relevant.	
  	
  The	
  Div	
  II	
  schools	
  u9lize	
  a	
  far	
  lengthier,	
  in	
  terms	
  of	
  game)	
  playoff	
  system	
  and	
  are	
  
        governed	
  directly	
  by	
  the	
  NCAA.	
  	
  This	
  is	
  ul9mately	
  about	
  the	
  business	
  of	
  college	
  football.	
  
5.  There	
  is	
  a	
  lot	
  of	
  money	
  involved.	
  	
  But	
  not	
  nearly	
  as	
  much	
  as	
  there	
  could	
  be.	
  
Lots	
  of	
  Money,	
  but	
  not	
  for	
  everyone	
  
•  Current	
  program…$18M	
  per	
  Conference	
  that	
  automa9cally	
  qualifies…
   $4.5M	
  per	
  team	
  beyond	
  the	
  first	
  that	
  earns	
  a	
  spot.	
  
•  This	
  usually	
  means	
  6	
  Automa9c	
  Qualifying	
  Conference	
  (AQC)	
  teams,	
  plus	
  2	
  
   or	
  3	
  at	
  large	
  selec9ons.	
  
•  This	
  leaves	
  only	
  1	
  or	
  2	
  slots	
  for	
  non-­‐Automa9c	
  Qualifying	
  conferences	
  
   (NQCs),	
  who	
  have	
  agreed	
  amongst	
  themselves	
  to	
  5	
  of	
  them	
  to	
  split	
  the	
  
   proceeds	
  any	
  of	
  them	
  receive	
  amongst	
  themselves,	
  which	
  is	
  the	
  remaining	
  
   balance.	
  
•  Who	
  are	
  the	
  AQCs?	
  
Payout	
  for	
  2010-­‐2011	
  Bowl	
  Season	
  
                                                                              (in	
  millions)	
  

                                                                                                                                        ACC-­‐	
  $21.2M*	
  
                                                                                                                                        Big	
  10-­‐	
  $27.2M88	
  
                                                                                                                                        Big	
  East-­‐	
  $21.2M*	
  
                                                                                                                                        Big	
  XII-­‐	
  $21.2M*	
  
                                                                                                                                        PAC	
  10-­‐	
  $27.2M**	
  
                                                                                                                                        SEC-­‐	
  $27.2M**	
  
                                                                                                                                        MAC-­‐	
  $4.8M***	
  
                                                                                                                                        Conf	
  USA-­‐	
  $4.8M***	
  
                                                                                                                                        WAC-­‐	
  $4.85M***	
  
                                                                                                                                        Mt	
  West-­‐	
  $4.8M***	
  
                                                                                                                                        Sun	
  Belt-­‐	
  $4.8M***	
  



*	
  	
  	
  1	
  Team	
  Automa9cally	
  Qualified	
  (AQ)	
  
**	
  2	
  Teams	
  Qualified	
  
***	
  Per	
  mutual	
  agreement,	
  all	
  Non	
  AQ	
  Conferences	
  split	
  appearance	
  revenues	
  amongst	
  themselves	
  



 Are	
  there	
  any	
  Non	
  AQCs	
  that	
  historically	
  outperform	
  the	
  AQCs	
  and	
  s9ll	
  earn	
  less?	
  	
  
                                                     Absolutely.	
  
WAC	
  Outperformed	
  the	
  ACC	
  and	
  Big	
  East	
  in	
  every	
  category…	
  




…and	
  earned	
  only	
  22%	
  of	
  the	
  revenue	
  the	
  others	
  each	
  received.	
  
Cycle	
  of	
  Dependency	
  
                                                                                • The	
  BCS	
  depends	
  
         • The	
  Bowls	
  depend	
                                               upon	
  its	
  TV	
  
           upon	
  the	
  BCS	
                                                   contract	
  for	
  its	
  
           structure	
  to	
  select	
                                            revenue.	
  
           teams.	
  



                                            Bowls	
            BCS	
  


                                            Fans	
               TV	
  
         • The	
  Fans	
  depend	
                                              • The	
  TV	
  network	
  
           upon	
  the	
  Bowls	
  to	
                                           depends	
  upon	
  
           provide	
  exci9ng	
  
           conclusion	
  to	
  the	
                                              the	
  fans	
  to	
  tune	
  
           season.	
                                                              into	
  the	
  games.	
  

This	
  dependency	
  leads	
  to	
  stress	
  and	
  frustra9on	
  as	
  the	
  season	
  ul9mately	
  fails	
  to	
  
         reward	
  anyone,	
  with	
  the	
  excep9on	
  of	
  a	
  very	
  few,	
  as	
  well	
  as	
  it	
  could.	
  
Cycle	
  of	
  Frustra9on	
  
                                                                                       • Conferences	
  split	
  on	
  
• The	
  Bowls	
  want	
  to	
  host	
                                                  how	
  best	
  to	
  split	
  
 meaningful	
  games.	
  	
                                                             revenue	
  and	
  assign	
  
 They	
  know	
  that	
  is	
                                                           bowl	
  slots.	
  	
  Some	
  are	
  
 ul9mately	
  the	
  best	
  way	
                                                      protec9ng	
  their	
  slice	
  of	
  
 to	
  sell	
  9ckets.	
  	
  The	
                                                     the	
  pie,	
  others	
  are	
  
 current	
  system	
                                                                    challenging	
  the	
  equity	
  
 prohibits	
  this.	
                                                                   of	
  the	
  system	
  dividing	
  
                                                                                        the	
  pie	
  up.	
  
                                           Bowls	
           BCS	
  


                                           Fans	
              TV	
  
• The	
  fans	
  want	
  a	
                                                      • The	
  TV	
  network	
  wants	
  
 meaningful	
  end	
  to	
  the	
                                                  a	
  system	
  that	
  will	
  
 season	
  they	
  invested	
  so	
                                                maximize	
  poten9al	
  
 much	
  9me	
  watching.	
                                                        audience	
  share.	
  	
  The	
  
 The	
  current	
  system	
                                                        current	
  system	
  falls	
  well	
  
 precludes	
  this.	
                                                              short	
  of	
  its	
  poten9al.	
  




      What	
  exactly	
  is	
  at	
  stake,	
  and	
  what	
  is	
  the	
  poten9al	
  being	
  missed	
  
There	
  is	
  a	
  lot	
  of	
  money	
  at	
  stake,	
  	
  
                     but	
  could	
  there	
  be	
  more?	
  




                                                Current	
  Contract	
  
                                                    $500M	
  




The	
  current	
  contract	
  with	
  ESPN	
  is	
  for	
  $500	
  Million	
  over	
  three	
  years.	
  	
  How	
  much	
  
more	
  would	
  it	
  be	
  worth	
  if	
  it	
  meant	
  it’s	
  poten9al?	
  	
  We	
  can	
  measure	
  this	
  by	
  looking	
  
at	
  how	
  the	
  BCS	
  performs	
  regarding	
  its	
  TAW	
  numbers	
  and	
  PACE	
  curve	
  
Total	
  Audience	
  Weight	
  (TAW)	
  Scores	
  
                                                                                                       TAW	
  compiles	
  the	
  
120	
                                                                                                  individual	
  ra9ngs	
  
                                                                                                       for	
  an	
  event	
  into	
  a	
  
100	
                                                                                                  single	
  score,	
  
                                                                                                       providing	
  a	
  way	
  to	
  
  80	
  
                                                                                                       compare	
  rela9ve	
  
  60	
                                                                                                 popularity	
  and	
  
                                                                                                       total	
  viewership.	
  	
  
  40	
                                                                                                 The	
  score	
  directly	
  
                                                                                                       relates	
  to	
  how	
  
  20	
                                                                                                 much	
  a	
  network	
  
                                                                                                       will	
  pay	
  for	
  the	
  
    0	
  
                                                                                                       rights	
  to	
  televise	
  
            BCS	
  (Current)	
                                                                         the	
  event.	
  
                                     BCS	
  (Poten9al)	
  
                                                                        NFL	
  (NFC)	
  

      How	
  is	
  that	
  Poten9al	
  calculated?	
  	
  By	
  reviewing	
  its	
  PACE	
  performance.	
  	
  
PACE	
  Curve	
  
Progressive	
  An9cipa9on	
  and	
  
Collec9ve	
  Excitement	
  	
  (PACE):	
  	
  
The	
  phenomenon	
  in	
  a	
  televised	
  
sports	
  whereby	
  its	
  popularity	
  
grows	
  well	
  beyond	
  its	
  regular	
  
season	
  base	
  as	
  it	
  approaches	
  its	
  
championship	
  conclusion,	
  
building	
  momentum	
  round	
  aDer	
  
round	
  	
  
                                                                     How	
  steep	
  the	
  curve	
  rises	
  (increases	
  
                                                                     in	
  popularity)	
  is	
  directly	
  connected	
  to	
  
                                                                     the	
  perceived	
  quality	
  of	
  the	
  matchup	
  
                                                                     and	
  the	
  level	
  of	
  tradi9on	
  amongst	
  
                                                                     the	
  audience	
  to	
  follow	
  the	
  event,	
  
                                                                     year	
  aDer	
  year.	
  

    A	
  sport’s	
  PACE	
  poten9al	
  can	
  be	
  reviewed	
  when	
  comparing	
  it	
  to	
  a	
  constant	
  baseline.	
  
BCS	
  PACE	
  Curve	
  
                                                                                                               An	
  event’s	
  PACE	
  
                                                                                                               poten9al	
  can	
  be	
  
30	
                                                                                                           iden9fied	
  via	
  its	
  
25	
                    BCS	
  (Current)	
                                                                     rela9ve	
  comparison	
  
                                                                                                               to	
  another	
  event	
  
                        BCS	
  (Poten9al)	
                                                                    similar	
  in	
  scope	
  and	
  
20	
  
                        NFL	
  (NFC)	
                                                                         intent,	
  so	
  long	
  as	
  
15	
                                                                                                           the	
  baselines	
  
                                                                                                               (applicable	
  regular	
  
10	
  
                                                                                                               seasons	
  ra9ngs)	
  
  5	
                                                                                                          remain	
  
                                                                                                               propor9onate	
  over	
  
  0	
                                                                                                          the	
  same	
  extended	
  
    Regular	
  
    Season	
  
                        Regular	
            Regular	
              Playoff	
  
                                                                                                               period	
  of	
  9me.	
  	
  
                        Season	
             Season	
                                   Championship	
  


          BCS	
  is	
  not	
  maximizing	
  its	
  poten9al.	
  	
  How	
  much	
  does	
  this	
  mean	
  in	
  terms	
  of	
  lost	
  
          opportunity	
  revenue?	
  

          Note:	
  The	
  size	
  and	
  scope	
  of	
  the	
  Super	
  Bowl	
  do	
  not	
  make	
  for	
  an	
  appropriate	
  
          comparison.	
  
Money	
  on	
  the	
  table…	
  
                                          Poten9al	
  contract	
  
                                               $750M	
  




                                         Current	
  Contract	
  
                                             $500M	
  




…but	
  what	
  kind	
  of	
  system	
  can	
  be	
  put	
  in	
  place	
  to	
  take	
  advantage	
  of	
  it?	
  
A	
  New	
  Way	
  of	
  Doing	
  Things	
  is	
  Needed	
  
If the BCS wanted to convert to a system that makes
    the most of the opportunity presented them, they
    must revise their system to do two things…

1.  Ensure the best match-ups possible are not
    interfered with by special rules favoring certain
    conferences to ensure their largest possible
    share of revenue (ex.WAC v. ACC and Big East)

2.  Implement a progressive winner moves on/
    elimination regime that incorporates and
    maximizes the future potential of the bowls.
A	
  Plausible	
  Solu9on	
  
If the BCS wanted to convert to a winner-moves-on system, as such.

A six team, two bracket, 3 tier playoff/tournament featuring the top six teams according to the BCS's
     own robust computer ranking system, with byes given to the numbers 1 & 2 teams directly into the
     second round.




Proposed	
  BCS	
  College	
  Football	
  Post	
  Season	
  Tournament	
  Format	
  
      Season	
  End	
                                 Round	
  1	
              Round	
  2	
         Round	
  3	
  
          Week	
  15	
                                Week	
  17	
              Week	
  19	
        Week	
  21	
  
 “BCS	
  Selec9on	
  Party”	
                      “BCS	
  Qualifiers”	
       “BCS	
  Semis”	
     “BCS	
  Finals”	
  
                                                                               CoJon	
  Bowl	
  
                                                      Fiesta	
  Bowl	
  
                                                                              #1	
  Team	
  
  Team	
  #1	
                    “A”	
  	
          #4	
  Team	
                                    TBD	
  
                             Bracket	
                                      #1	
  TBD	
  
  Team	
  #2	
                                       #5	
  Team	
  
  Team	
  #3	
                                                                                                           Na.onal	
  
                                                                                                   Rose	
  Bowl	
        Champ	
  
                                                                               Sugar	
  Bowl	
  
  Team	
  #4	
                                        Orange	
  Bowl	
  
                                                                             #2	
  Team	
  
  Team	
  #5	
                                       #3	
  Team	
  
                                  “B”	
  	
                                                           TBD	
  
  Team	
  #6	
  
                                                             c	
                  TBD	
  
                              Bracket	
  
                                                     #6	
  Team	
  
Some	
  Plan	
  Details	
  
A six team, two bracket, 3 tier playoff/tournament featuring the top six teams according to the BCS's
own robust computer ranking system, with byes given to the numbers 1 & 2 teams directly into the
second round.

• It would take commence 2 weeks following the conclusion of the season with the first round taking
place Mid December, the semis around the New Year, and the final 2 weeks later.

• The Bowls would continue hosting the championship in a rotating fashion.

• The Cotton Bowl would be incorporated as the 5th bowl in the rotation.

• The seeding of 3-6 into the varying brackets would be governed by certain rules, such as the "SEC"
rule, which keeps two teams from the same conference from meeting until the final round, or the
Hawaii rule which ensures the seeding of undefeated teams that win their Conference but who have
not cracked the top 6 in ranking.

• Scrapping the Automatic bid regime. Currently the ACC, Big 10, Big 12, Big East, PAC-10 and SEC
conference champions are all guaranteed spots in BCS games. This often leads to low ranking teams
being slotted in place of undefeated teams from non-automatic bid conferences (i.e Boise State)
missing the cut. Only two teams per conference max to

• An allocation of Television dollars based on a flat annual payment to each conference, $$ to each
conference based on the amount of teams they have in the Top 25, and $$ for each team selected to
compete in the post-season event.
Retro	
  Alloca9on	
  of	
  2010	
  Revenue	
  per	
  Proposal                  	
  	
  
                                    All	
  $$	
  in	
  Millions	
  

                                     Revenue	
  

                                                                          ACC-­‐	
  $25M	
  
                                                                          Big	
  10-­‐	
  $40M	
  
                                                                          Big	
  East-­‐	
  $10M	
  
                                                                          Big	
  XII-­‐	
  $30M	
  
                                                                          Pac	
  10-­‐	
  $35M	
  
                                                                          SEC-­‐	
  $40M	
  
                                                                          WAC-­‐	
  $15M	
  
                                                                          Mt.West-­‐	
  $5M	
  
                                                                          Conf	
  USA-­‐	
  $20M	
  
                                                                          MAC-­‐	
  $5M	
  




A	
  much	
  fairer	
  distribu9on,	
  based	
  on	
  performance,	
  while	
  s9ll	
  
growing	
  the	
  pie.	
  
Retro	
  Applica9on	
  of	
  Concept	
  to	
  2006-­‐2010	
  seasons	
  
                                             (all	
  $$	
  in	
  Millions)	
  




As	
  the	
  following	
  slides	
  show,	
  this	
  concept	
  applied	
  retroac9vely	
  to	
  past	
  5	
  seasons	
  
yields	
  compelling	
  matchups	
  and	
  exci9ng	
  rounds	
  of	
  football.	
  	
  It	
  should	
  be	
  easy	
  to	
  
  narrow	
  the	
  PACE	
  gap	
  in	
  a	
  few	
  short	
  years	
  and	
  begin	
  maximizing	
  its	
  poten9al.	
  
2011-­‐2012	
  BCS	
  Format	
  Actual	
  &	
  Proposed	
  	
  
Rank	
           School	
                                     Record	
       Conf	
               Actual	
  Bowl	
                                                Score	
         TV	
  Ra9ngs	
  
  1	
            LSU	
                                         13-­‐0	
      SEC	
                BCS	
  
  2	
            Alabama	
                                     11-­‐1	
      SEC	
                BCS	
  
  3	
            Oklahoma	
  St	
                              11-­‐1	
      Big	
  12	
          Fiesta	
  
  4	
            Stanford	
                                    11-­‐1	
      PAC	
  12	
          Fiesta	
  
  5	
            Oregon	
                                      11-­‐2	
      PAC	
  12	
          Rose	
  
  6	
            Arkansas	
                                    10-­‐2	
      SEC	
  
  7	
            Boise	
  St	
                                 11-­‐1	
      Mt	
  West	
  
  8	
            Kansas	
  St	
                                10-­‐2	
      Big	
  12	
  
  9	
            South	
  Carolina	
                           10-­‐2	
      SEC	
  
 10	
            Wisconsin	
                                   11-­‐2	
      Big	
  10	
          	
  Rose	
  
 11	
            Virginia	
  Tech	
                            11-­‐2	
      ACC	
                Sugar	
  
 13	
            Michigan	
                                    10-­‐2	
      Big	
  10	
          Sugar	
  
 15	
            Clemson	
                                      9-­‐3	
      ACC	
                Orange	
  
 23	
            West	
  Virginia	
                            10-­‐3	
      Big	
  East	
        Orange	
  


                                      Round	
  1	
                             Round	
  2	
                                 Round	
  3	
  
                                      Week	
  17	
                             Week	
  19	
                                 Week	
  21	
  
                                   “BCS	
  Qualifiers”	
                      “BCS	
  Semis”	
                             “BCS	
  Finals”	
  
                                                                              Sugar	
  Bowl	
  
                                         Fiesta	
  Bowl	
                             #1	
  
                                            #4	
                                     LSU	
  
   “A”	
  	
                             Stanford	
                                                                             TBD	
  
Bracket	
                                                                           TBD	
  
                                            #7	
  
                                          Boise	
  St	
  
                                                                                                                       CoJon	
  Bowl	
                                              TBD	
  
                                                                            Orange	
  Bowl	
  
                                          Rose	
  Bowl	
  
                                                                                 #2	
  
                                       #3	
                                   Alabama	
  
                                   Oklahoma	
  St	
                                                                               TBD	
  
   “B”	
  	
                                    c	
  
Bracket	
                                   #5	
  
                                                                                    TBD	
  
                                          Oregon	
  
                                                                                                                        • 	
  	
  	
  Based	
  on	
  Projected	
  Results	
  
                                                                                                                        **	
  Based	
  on	
  Actual	
  Bowl	
  Match	
  Ups	
  
2010-­‐2011	
  BCS	
  Format	
  Actual	
  &	
  Proposed	
  	
  
Rank	
           School	
                                    Record	
      Conf	
               Actual	
  Bowl	
                                                Score	
            TV	
  Ra9ngs	
  
  1	
            Auburn	
                                     13-­‐0	
     SEC	
                BCS	
                                                            	
  22	
               15.3	
  	
  
  2	
            Oregon	
                                     12-­‐0	
     Pac	
  10	
          BCS	
                                                              19	
  	
           	
  15.3	
  
  3	
            TCU	
                                        12-­‐0	
     Mt	
  West	
         Rose	
                                                             21	
                 11.7	
  
  4	
            Stanford	
                                   11-­‐1	
     Pac	
  10	
          Orange	
                                                           40	
                   7.1	
  
  5	
            Wisconsin	
                                  11-­‐1	
     Big	
  10	
          Rose	
                                                             19	
                 11.7	
  
  6	
            Ohio	
  St	
                                 11-­‐2	
     Big	
  10	
          Sugar	
                                                            31	
                   8.4	
  
  7	
            Oklahoma	
                                   11-­‐2	
     Big	
  12	
          Fiesta	
                                                           48	
                   6.7	
  
  8	
            Arkansas	
                                   10-­‐2	
     SEC	
                Sugar	
                                                            26	
                   8.4	
  
  9	
            Michigan	
  St	
                             11-­‐1	
     Big	
  10	
  
 10	
            Boise	
  St	
                                11-­‐1	
     WAC	
  
 13	
            Virginia	
  Tech	
                           11-­‐2	
     ACC	
                Orange	
                                                            12	
                7.1	
  
 26	
            Uconn	
                                       8-­‐4	
     Big	
  East	
        Fiesta	
                                                            20	
                6.7	
  


                                       Round	
  1	
                          Round	
  2	
                                 Round	
  3	
  
                                       Week	
  17	
                          Week	
  19	
                                 Week	
  21	
  
                                    “BCS	
  Qualifiers”	
                   “BCS	
  Semis”	
                             “BCS	
  Finals”	
  
                                                                             Rose	
  Bowl	
  
                                        Orange	
  Bowl	
                         #1	
  
                                            #4	
                               Auburn	
  
   “A”	
  	
                             Stanford	
                                                                  #1	
  Auburn	
  
Bracket	
                                                                      #4	
  
                                            #5	
                            Stanford**	
  
                                         Wisconsin	
  
                                                                                                                      Fiesta	
  Bowl	
                                          #1	
  Auburn	
  
                                                                           Sugar	
  Bowl	
  
                                         CoJon	
  Bowl	
  
                                                                                #2	
  
                                              #3	
                            Oregon	
  
                                             TCU	
                                                                   #2	
  Oregon	
  
   “B”	
  	
                                    c	
                              #3	
  
Bracket	
                                   #6	
                                TCU*	
  
                                          Ohio	
  St	
  
                                                                                                                      • 	
  	
  	
  Based	
  on	
  Projected	
  Results	
  
                                                                                                                      **	
  Based	
  on	
  Actual	
  Bowl	
  Match	
  Ups	
  
2009-­‐2010	
  BCS	
  FormatActual	
  &	
  Proposed	
  	
  
Rank	
        School	
                              Record	
          Conf	
          Actual	
  Bowl	
                                                    Score	
           TV	
  Ra9ngs	
  
  1           Alabama                                13-0             SEC             BCS                                                                             37                 17.17
  2           Texas                                  13-0             Big 12          BCS                                                                             21                 17.17
  3           TCU                                    12-0             Mt West         Fiesta                                                                          10                   8.23
  4           Cincinatti                             12-0             Big East        Sugar                                                                           24                       8.5
  5           Florida                                12-1             SEC             Sugar                                                                           57                       8.5
  6           Boise St                               13-0             WAC             Fiesta                                                                          17                   8.23
  7           Oregon                                 10-2             Pac 10          Rose                                                                            17                 13.18
  8           Ohio St                                10-2             Big 10          Rose                                                                            26                 13.18
  9           Georgia Tech                           11-2             ACC             Orange                                                                          14                       6.8
 10           Iowa                                   10-2             Big 10          Orange                                                                          24                       6.8




                              Round	
  1	
                         Round	
  2	
                   Round	
  3	
  
                              Week	
  17	
                         Week	
  19	
                  Week	
  21	
  
                           “BCS	
  Qualifiers”	
                  “BCS	
  Semis”	
               “BCS	
  Finals”	
  
                                                                 Orange	
  Bowl	
  
                             CoJon	
  Bowl	
                          #1	
  
                                    #3	
  	
                       Alabama	
  
                                                                                                            #1	
  
       “A”	
  	
                   TCU	
                                                        Alabama*	
  
                                                                      #6	
  
  Bracket	
                       #6	
                             BoiseSt**	
  
                                Boise	
  St	
  
                                                                                              Rose	
  Bowl	
                                                               TBD	
  
                                                                 Sugar	
  Bowl	
  
                             Fiesta	
  Bowl	
                         #2	
  
                                  #4	
                               Texas	
  
                                                                                                      #5	
  	
  
                               CincinaT	
  
       “B”	
  	
                      c	
                              #5	
  
                                                                                                   Florida*	
  
  Bracket	
                       #5	
                             Florida**	
  
                                Florida	
  
                                                                                                • 	
  	
  	
  Based	
  on	
  Projected	
  Results	
  
                                                                                                **	
  Based	
  on	
  Actual	
  Bowl	
  Match	
  Ups	
  
2008-­‐2009	
  BCS	
  Format	
  Actual	
  &	
  Proposed	
  	
  
Rank	
          School	
                                Record	
          Conf	
          Actual	
  Bowl	
                                                     Score	
           TV	
  Ra9ngs	
  
  1             Oklahoma                                 12-1             Big 12          BCS                                                                              14                   15.8
  2             Florida                                  12-1             SEC             BCS                                                                              24                   15.8
  3             Texas                                    11-1             Big 12          Fiesta                                                                           24                   10.4
  4             Alabama                                  12-1             SEC             Sugar                                                                            17                       7.8
  5             USC                                      11-1             Pac 10          Rose                                                                             38                   11.7
  6             Utah                                     12-0             WAC             Sugar                                                                            31                       7.8
  7             Texas Tech                               11-1             Big 12
  8             Penn St                                  11-1             Big 10          Rose                                                                             24                   11.7
  9             Boise St                                 12-0             WAC
 10             Ohio St                                  10-2             Big 10          Fiesta                                                                           21                   10.4
 12             Cincinatti                               10-2             Big East        Orange                                                                           17                       5.4
 19             Virgina Tech                              9-4             ACC             Orange                                                                           20                       5.4


                                  Round	
  1	
                         Round	
  2	
                   Round	
  3	
  
                                  Week	
  17	
                         Week	
  19	
                  Week	
  21	
  
                               “BCS	
  Qualifiers”	
                  “BCS	
  Semis”	
               “BCS	
  Finals”	
  
                                                                     Sugar	
  Bowl	
  
                                CoJon	
  Bowl	
                              #1	
  
                                      #4	
  	
                          Oklahoma	
                               #1	
  
           “A”	
  	
               Alabama	
                                                         Oklahoma*	
  
                                                                           #6	
  
      Bracket	
                        #6	
                              Utah**	
  
                                      Utah	
  
                                                                                                Orange	
  Bowl	
                                                                TBD	
  
                                                                     Fiesta	
  Bowl	
  
                                  Rose	
  Bowl	
                          #2	
  
                                      #4	
                              Florida	
  
                                                                                                           #2	
  	
  
                                     Texas	
  
           “B”	
  	
                    c	
                                #5	
  
                                                                                                        Florida*	
  
                                      #5	
                                USC*	
  
      Bracket	
                       USC	
  
                                                                                                     • 	
  	
  	
  Based	
  on	
  Projected	
  Results	
  
                                                                                                     **	
  Based	
  on	
  Actual	
  Bowl	
  Match	
  Ups	
  
2007-­‐2008	
  BCS	
  Format	
  Actual	
  &	
  Proposed	
  	
  
 Rank	
          School	
                              Record	
            Conf	
        Actual	
  Bowl	
                              Score	
                       TV	
  Ra9ngs	
  
   1             Ohio St                                11-1               Big 10        BCS                                                            24                          17.4
   2             LSU                                    11-2               SEC           BCS                                                            38                          17.4
   3             Virgina Tech                           11-2               ACC           Orange                                                         21                              7.4
   4             Oklahoma                               11-2               Big 12        Fiesta                                                         28                              7.7
   5             Georgia                                10-2               SEC           Sugar                                                          41                               7
   6             Missouri                               11-2               Big 12
   7             USC                                    10-2               Pac 10        Rose                                                           49                          11.1
   8             Kansas                                 11-1               Big 12        Orange                                                         24                              7.4
   9             West Virgina                           10-2               Big East      Fiesta                                                         48                              7.7
  10             Hawaii                                 12-0               WAC           Sugar                                                          10                               7




                                 Round	
  1	
                         Round	
  2	
                  Round	
  3	
  
                                 Week	
  17	
                         Week	
  19	
                 Week	
  21	
  
                              “BCS	
  Qualifiers”	
                  “BCS	
  Semis”	
              “BCS	
  Finals”	
  
                                                                    Fiesta	
  Bowl	
  
                                CoJon	
  Bowl	
                          #1	
  
                                     #5	
  	
                          Ohio	
  St	
                      #5	
  
   “A”	
  	
                       Georgia	
                                                       Georgia*	
  
                                                                           #5	
  
                                                                      Georgia**	
  
Bracket	
                            #10	
  
                                    Hawaii	
  
                                                                                               Sugar	
  Bowl	
                                                     TBD	
  
                                                                    Rose	
  Bowl	
  
                                Orange	
  Bowl	
                          #2	
  
                                     #3	
                                LSU	
                           #2	
  	
  
                                   VA	
  Tech	
  
   “B”	
  	
                            c	
                                #5	
  
                                                                                                        LSU*	
  
                                     #4	
                             Oklahoma*	
  
Bracket	
                         Oklahoma	
                                                                      • 	
  	
  	
  Based	
  on	
  Projected	
  Results	
  
                                                                                                                  **	
  Based	
  on	
  Actual	
  Bowl	
  Match	
  Ups	
  
2006-­‐2007	
  BCS	
  Format	
  Actual	
  &	
  Proposed	
  	
  
Rank	
        School	
                              Record	
           Conf	
         Actual	
  Bowl	
                                   Score	
                TV	
  Ra9ngs	
  
  1           Ohio St                                12-0              Big 10         BCS                                                                14                    17.4
  2           Florida                                12-1              SEC            BCS                                                                41                    17.4
  3           Michigan                               11-1              Big 10         Rose                                                               18                  13.84
  4           USC                                    10-2              Pac 10         Rose                                                               32                  13.84
  5           LSU                                    10-2              SEC            Sugar                                                              41                    9.29
  6           Louisville                             11-1              Big East       Orange                                                             24                    6.98
  7           Boise St                               12-0              WAC            Fiesta                                                             43                        8.4
  8           Auburn                                 10-2              SEC
  9           Notre Dame                             10-2              Ind            Sugar                                                              14                    9.29
 10           Wisconsin                              11-1              Big 10
 11           Oklahoma                               11-2              Big 12         Fiesta                                                             42                        8.4
 14           Wake Forrest (14)                      11-2              ACC            Orange                                                             13                    6.98



                              Round	
  1	
                         Round	
  2	
                  Round	
  3	
  
                              Week	
  17	
                         Week	
  19	
                 Week	
  21	
  
                           “BCS	
  Qualifiers”	
                  “BCS	
  Semis”	
              “BCS	
  Finals”	
  
                                                                  Rose	
  Bowl	
  
                              Sugar	
  Bowl	
                         #1	
  
                                    #5	
  	
                        Ohio	
  St	
                       #5	
  
      “A”	
  	
                    LSU	
  
                                                                       #6	
  
                                                                                                    LSU*	
  
 Bracket	
                         #6	
                               LSU*	
  
                                Louisville	
  
                                                                                            Fiesta	
  Bowl	
                                                  TBD	
  
                                                             Orange	
  Bowl	
  
                             CoJon	
  Bowl	
                          #2	
  
                                  #3	
                              Florida	
                        #2	
  	
  
      “B”	
  	
                Michigan	
  
                                      c	
                            #4	
                         Florida*	
  
  Bracket	
                        #4	
                             USC**	
  
                                   USC	
                                                       • 	
  	
  	
  Based	
  on	
  Projected	
  Results	
  
                                                                                               **	
  Based	
  on	
  Actual	
  Bowl	
  Match	
  Ups	
  

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A Better BCS: Reaching College Football's Potential

  • 1. A  Be%er  BCS:   Reaching  College  Football’s  Poten9al   Lance  Hedges     December  6,  2011   DraD  
  • 2. How  Cool  Would  This  Be?   A  Be%er  Bowl  Championship  Series   Round  1   Round  2   Round  3   Week  17  (Mid  Dec)   Week  19  (New  Years)   Week  21  (Mid  Jan)   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Sugar  Bowl   Fiesta  Bowl   #1   #4   LSU   “A”     Stanford   TBD   Bracket   A  Be%er  BCS   TBD   #7   Boise  St   Na.onal   CoJon  Bowl   Champion   Orange  Bowl   Rose  Bowl   #2   #3   Alabama   Oklahoma  St   TBD   “B”     c   Bracket   TBD   #5   Oregon   It’s  doable.    It’s  an  evolu9on  of  the  current  system.  And  it’s  what  fans  want.       Unfortunately,  it’s  not  what  (most  of)  the  BCS  wants.    At  least  not  yet.  
  • 3. The  BCS  Misinterprets  Its  Mandate   It’s  not  just  #1  v.  #2  anymore.   The  BCS  seeks  to  provide   a  na9onal  championship   game  between  the  #1  &   Fans  wants  the  post-­‐season   #2  teams  and  uses  the   games  to  be  a  meaningful  and   regular  season  to  iden9fy   progressive  way  to  conclude   such  teams   the  season,  with  exci9ng   matchups  across  the  board.   The  results:  weak  matchups,  empty  seats,  poor  TV  ra9ngs  and  frustrated  stakeholders  
  • 4. The  Bowl  Championship  Series   What  is  it?  :   “The   Bowl   Championship   Series   (BCS)   is   a   five-­‐game   showcase   of   college   football.   It   is   designed   to   ensure   that   the   two   top-­‐rated   teams   in   the   country   meet   in   the   na9onal   championship   game,   and   to   create   exci9ng   and   compe99ve   matchups   among   eight   other   highly  regarded  teams  in  four  other  bowl  games.”    BCSfootball.org   Who  is  it?   “The  BCS  is  managed  by  the  commissioners  of  the  11  NCAA  Football  Bowl  Subdivision   ("FBS")  (formerly  Division  I-­‐A)  conferences,  the  director  of  athle9cs  at  the  University  of   Notre  Dame,  and  representa9ves  of  the  bowl  organiza9ons.  “-­‐    BCSFootball.org  
  • 5. The  BCS…A  Contrary  Opinion   “Realis9cally,  six  men  control  college  football:  the  commissioners  of  the   Atlan9c  Coast,  Big  East,  Big  Ten,  Big  12,  Pac-­‐10,  and  Southeastern   conferences….(They)  guide  the  BCS  to  a  place  where  their  conferences  receive   automa9c  bids  to  the  BCS  games  with  massive  payouts.  This  is  college   football’s  Cartel.“-­‐    DeathToTheBCS.com  
  • 6. While  the  truth  is  somewhere  in  the  middle…   •  College  football’s  popularity  is  as  consistently  popular,  on  a  rela9ve  basis,  as  professional  football,  through   its  regular  season,  and  even  the  off  season.   •  Like  football  at  all  levels,  it  accomplishes  this  by  providing  enough  9me  between  games  to  savor/despair   over  the  previous  week’s  win/loss,  while  gelng  ready  for  the  next  game.   •  This  is  unique  to  football  in  American  popular  sports,  as  it  provides  a  recurring  cycle  of  elongated   an9cipa9on  and  guaranteed  payoff.     •  Fans  reward  this  structure  in  the  form  of  high    a%endance  and  television  ra9ngs.   •  The  NFL  has  reached  the  pinnacle  of  success  with  its  Super  Bowl  achieve  default  na9onal  holiday  status.     That’s  because  the  NFL  builds  upon  its  regular  season  with  an  even  more  compelling  post-­‐season,   culmina9ng  in  Super  Bowls  that  are  the  most  watched  television  events  in  history.   •  As  the  college  season  progresses,  and  the  an9cipa9on  for  an  exci9ng  conclusion  builds  up  as  more  and   more  na9onal  interest  is  placed  on  how  the  rankings  will  turn  out,  the  powers  that  be,  in  the  form  of  the   BCS,  pull  a  bait  and  switch  on  the  fans.   •  The  BCS  does  provide  a  Na9onal  Championship  game,  but  all  the  work  in  gelng  there  will  already  have   taken  place  in  the  regular  season.   •  For  most  fans,  this  leaves  them  without  that  sense  of  closure  one  naturally  dedica9ng  a  season  to  a  sport.   •  The  fans  then  vote  with  their  feet  and  TVs.  Tickets  go  unsold  and  sports  fans  fail  to  tune  in.   …the  bo%om  line  is  the  BCS  is  a  perpetual  missed  opportunity.  
  • 7. A  Reality  Check   This  argument  presumes  the  following  points  to  be  fact...       1.  The  athle9c  conferences,  in  the  form  of  the  BCS,  control  their  own  des9ny…    …Not  individual  teams.    They  are  represented  by  their  respec9ve  conferences.    And    independents,  like  Notre  Dame  and    the  military  academies  have  their  own  seats  at  the    table.      …Not  individual  bowls.  The  bowls  are  willing  partners  in  that  endeavor,  but  in  reality  are  useful,    but  expendable  partners.    They  are  responsible  for  raising  their  own  money  to  host  them,    and  must  eat  their  losses  when  forced  to  host  low-­‐interest  games.     2.  It  is  essen9al  to  the  BCS  to  retain  that  self-­‐direc9on.    They  do  not  want  to  relinquish  control   to  the  NCAA.       3.  The  logis9cal  challenges  of  shiDing  the  bowls  to  the  planorm  for  execu9ng  a  playoff  system   are  real,  but  not  insurmountable.   4.  Concerns  about  the  welfare  of  student  athletes  being  subjected  to  addi9onal  games  are  not   relevant.    The  Div  II  schools  u9lize  a  far  lengthier,  in  terms  of  game)  playoff  system  and  are   governed  directly  by  the  NCAA.    This  is  ul9mately  about  the  business  of  college  football.   5.  There  is  a  lot  of  money  involved.    But  not  nearly  as  much  as  there  could  be.  
  • 8. Lots  of  Money,  but  not  for  everyone   •  Current  program…$18M  per  Conference  that  automa9cally  qualifies… $4.5M  per  team  beyond  the  first  that  earns  a  spot.   •  This  usually  means  6  Automa9c  Qualifying  Conference  (AQC)  teams,  plus  2   or  3  at  large  selec9ons.   •  This  leaves  only  1  or  2  slots  for  non-­‐Automa9c  Qualifying  conferences   (NQCs),  who  have  agreed  amongst  themselves  to  5  of  them  to  split  the   proceeds  any  of  them  receive  amongst  themselves,  which  is  the  remaining   balance.   •  Who  are  the  AQCs?  
  • 9. Payout  for  2010-­‐2011  Bowl  Season   (in  millions)   ACC-­‐  $21.2M*   Big  10-­‐  $27.2M88   Big  East-­‐  $21.2M*   Big  XII-­‐  $21.2M*   PAC  10-­‐  $27.2M**   SEC-­‐  $27.2M**   MAC-­‐  $4.8M***   Conf  USA-­‐  $4.8M***   WAC-­‐  $4.85M***   Mt  West-­‐  $4.8M***   Sun  Belt-­‐  $4.8M***   *      1  Team  Automa9cally  Qualified  (AQ)   **  2  Teams  Qualified   ***  Per  mutual  agreement,  all  Non  AQ  Conferences  split  appearance  revenues  amongst  themselves   Are  there  any  Non  AQCs  that  historically  outperform  the  AQCs  and  s9ll  earn  less?     Absolutely.  
  • 10. WAC  Outperformed  the  ACC  and  Big  East  in  every  category…   …and  earned  only  22%  of  the  revenue  the  others  each  received.  
  • 11. Cycle  of  Dependency   • The  BCS  depends   • The  Bowls  depend   upon  its  TV   upon  the  BCS   contract  for  its   structure  to  select   revenue.   teams.   Bowls   BCS   Fans   TV   • The  Fans  depend   • The  TV  network   upon  the  Bowls  to   depends  upon   provide  exci9ng   conclusion  to  the   the  fans  to  tune   season.   into  the  games.   This  dependency  leads  to  stress  and  frustra9on  as  the  season  ul9mately  fails  to   reward  anyone,  with  the  excep9on  of  a  very  few,  as  well  as  it  could.  
  • 12. Cycle  of  Frustra9on   • Conferences  split  on   • The  Bowls  want  to  host   how  best  to  split   meaningful  games.     revenue  and  assign   They  know  that  is   bowl  slots.    Some  are   ul9mately  the  best  way   protec9ng  their  slice  of   to  sell  9ckets.    The   the  pie,  others  are   current  system   challenging  the  equity   prohibits  this.   of  the  system  dividing   the  pie  up.   Bowls   BCS   Fans   TV   • The  fans  want  a   • The  TV  network  wants   meaningful  end  to  the   a  system  that  will   season  they  invested  so   maximize  poten9al   much  9me  watching.   audience  share.    The   The  current  system   current  system  falls  well   precludes  this.   short  of  its  poten9al.   What  exactly  is  at  stake,  and  what  is  the  poten9al  being  missed  
  • 13. There  is  a  lot  of  money  at  stake,     but  could  there  be  more?   Current  Contract   $500M   The  current  contract  with  ESPN  is  for  $500  Million  over  three  years.    How  much   more  would  it  be  worth  if  it  meant  it’s  poten9al?    We  can  measure  this  by  looking   at  how  the  BCS  performs  regarding  its  TAW  numbers  and  PACE  curve  
  • 14. Total  Audience  Weight  (TAW)  Scores   TAW  compiles  the   120   individual  ra9ngs   for  an  event  into  a   100   single  score,   providing  a  way  to   80   compare  rela9ve   60   popularity  and   total  viewership.     40   The  score  directly   relates  to  how   20   much  a  network   will  pay  for  the   0   rights  to  televise   BCS  (Current)   the  event.   BCS  (Poten9al)   NFL  (NFC)   How  is  that  Poten9al  calculated?    By  reviewing  its  PACE  performance.    
  • 15. PACE  Curve   Progressive  An9cipa9on  and   Collec9ve  Excitement    (PACE):     The  phenomenon  in  a  televised   sports  whereby  its  popularity   grows  well  beyond  its  regular   season  base  as  it  approaches  its   championship  conclusion,   building  momentum  round  aDer   round     How  steep  the  curve  rises  (increases   in  popularity)  is  directly  connected  to   the  perceived  quality  of  the  matchup   and  the  level  of  tradi9on  amongst   the  audience  to  follow  the  event,   year  aDer  year.   A  sport’s  PACE  poten9al  can  be  reviewed  when  comparing  it  to  a  constant  baseline.  
  • 16. BCS  PACE  Curve   An  event’s  PACE   poten9al  can  be   30   iden9fied  via  its   25   BCS  (Current)   rela9ve  comparison   to  another  event   BCS  (Poten9al)   similar  in  scope  and   20   NFL  (NFC)   intent,  so  long  as   15   the  baselines   (applicable  regular   10   seasons  ra9ngs)   5   remain   propor9onate  over   0   the  same  extended   Regular   Season   Regular   Regular   Playoff   period  of  9me.     Season   Season   Championship   BCS  is  not  maximizing  its  poten9al.    How  much  does  this  mean  in  terms  of  lost   opportunity  revenue?   Note:  The  size  and  scope  of  the  Super  Bowl  do  not  make  for  an  appropriate   comparison.  
  • 17. Money  on  the  table…   Poten9al  contract   $750M   Current  Contract   $500M   …but  what  kind  of  system  can  be  put  in  place  to  take  advantage  of  it?  
  • 18. A  New  Way  of  Doing  Things  is  Needed   If the BCS wanted to convert to a system that makes the most of the opportunity presented them, they must revise their system to do two things… 1.  Ensure the best match-ups possible are not interfered with by special rules favoring certain conferences to ensure their largest possible share of revenue (ex.WAC v. ACC and Big East) 2.  Implement a progressive winner moves on/ elimination regime that incorporates and maximizes the future potential of the bowls.
  • 19. A  Plausible  Solu9on   If the BCS wanted to convert to a winner-moves-on system, as such. A six team, two bracket, 3 tier playoff/tournament featuring the top six teams according to the BCS's own robust computer ranking system, with byes given to the numbers 1 & 2 teams directly into the second round. Proposed  BCS  College  Football  Post  Season  Tournament  Format   Season  End   Round  1   Round  2   Round  3   Week  15   Week  17   Week  19   Week  21   “BCS  Selec9on  Party”   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   CoJon  Bowl   Fiesta  Bowl   #1  Team   Team  #1   “A”     #4  Team   TBD   Bracket   #1  TBD   Team  #2   #5  Team   Team  #3   Na.onal   Rose  Bowl   Champ   Sugar  Bowl   Team  #4   Orange  Bowl   #2  Team   Team  #5   #3  Team   “B”     TBD   Team  #6   c   TBD   Bracket   #6  Team  
  • 20. Some  Plan  Details   A six team, two bracket, 3 tier playoff/tournament featuring the top six teams according to the BCS's own robust computer ranking system, with byes given to the numbers 1 & 2 teams directly into the second round. • It would take commence 2 weeks following the conclusion of the season with the first round taking place Mid December, the semis around the New Year, and the final 2 weeks later. • The Bowls would continue hosting the championship in a rotating fashion. • The Cotton Bowl would be incorporated as the 5th bowl in the rotation. • The seeding of 3-6 into the varying brackets would be governed by certain rules, such as the "SEC" rule, which keeps two teams from the same conference from meeting until the final round, or the Hawaii rule which ensures the seeding of undefeated teams that win their Conference but who have not cracked the top 6 in ranking. • Scrapping the Automatic bid regime. Currently the ACC, Big 10, Big 12, Big East, PAC-10 and SEC conference champions are all guaranteed spots in BCS games. This often leads to low ranking teams being slotted in place of undefeated teams from non-automatic bid conferences (i.e Boise State) missing the cut. Only two teams per conference max to • An allocation of Television dollars based on a flat annual payment to each conference, $$ to each conference based on the amount of teams they have in the Top 25, and $$ for each team selected to compete in the post-season event.
  • 21. Retro  Alloca9on  of  2010  Revenue  per  Proposal     All  $$  in  Millions   Revenue   ACC-­‐  $25M   Big  10-­‐  $40M   Big  East-­‐  $10M   Big  XII-­‐  $30M   Pac  10-­‐  $35M   SEC-­‐  $40M   WAC-­‐  $15M   Mt.West-­‐  $5M   Conf  USA-­‐  $20M   MAC-­‐  $5M   A  much  fairer  distribu9on,  based  on  performance,  while  s9ll   growing  the  pie.  
  • 22. Retro  Applica9on  of  Concept  to  2006-­‐2010  seasons   (all  $$  in  Millions)   As  the  following  slides  show,  this  concept  applied  retroac9vely  to  past  5  seasons   yields  compelling  matchups  and  exci9ng  rounds  of  football.    It  should  be  easy  to   narrow  the  PACE  gap  in  a  few  short  years  and  begin  maximizing  its  poten9al.  
  • 23. 2011-­‐2012  BCS  Format  Actual  &  Proposed     Rank   School   Record   Conf   Actual  Bowl   Score   TV  Ra9ngs   1   LSU   13-­‐0   SEC   BCS   2   Alabama   11-­‐1   SEC   BCS   3   Oklahoma  St   11-­‐1   Big  12   Fiesta   4   Stanford   11-­‐1   PAC  12   Fiesta   5   Oregon   11-­‐2   PAC  12   Rose   6   Arkansas   10-­‐2   SEC   7   Boise  St   11-­‐1   Mt  West   8   Kansas  St   10-­‐2   Big  12   9   South  Carolina   10-­‐2   SEC   10   Wisconsin   11-­‐2   Big  10    Rose   11   Virginia  Tech   11-­‐2   ACC   Sugar   13   Michigan   10-­‐2   Big  10   Sugar   15   Clemson   9-­‐3   ACC   Orange   23   West  Virginia   10-­‐3   Big  East   Orange   Round  1   Round  2   Round  3   Week  17   Week  19   Week  21   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Sugar  Bowl   Fiesta  Bowl   #1   #4   LSU   “A”     Stanford   TBD   Bracket   TBD   #7   Boise  St   CoJon  Bowl   TBD   Orange  Bowl   Rose  Bowl   #2   #3   Alabama   Oklahoma  St   TBD   “B”     c   Bracket   #5   TBD   Oregon   •       Based  on  Projected  Results   **  Based  on  Actual  Bowl  Match  Ups  
  • 24. 2010-­‐2011  BCS  Format  Actual  &  Proposed     Rank   School   Record   Conf   Actual  Bowl   Score   TV  Ra9ngs   1   Auburn   13-­‐0   SEC   BCS    22   15.3     2   Oregon   12-­‐0   Pac  10   BCS   19      15.3   3   TCU   12-­‐0   Mt  West   Rose   21   11.7   4   Stanford   11-­‐1   Pac  10   Orange   40   7.1   5   Wisconsin   11-­‐1   Big  10   Rose   19   11.7   6   Ohio  St   11-­‐2   Big  10   Sugar   31   8.4   7   Oklahoma   11-­‐2   Big  12   Fiesta   48   6.7   8   Arkansas   10-­‐2   SEC   Sugar   26   8.4   9   Michigan  St   11-­‐1   Big  10   10   Boise  St   11-­‐1   WAC   13   Virginia  Tech   11-­‐2   ACC   Orange   12   7.1   26   Uconn   8-­‐4   Big  East   Fiesta   20   6.7   Round  1   Round  2   Round  3   Week  17   Week  19   Week  21   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Rose  Bowl   Orange  Bowl   #1   #4   Auburn   “A”     Stanford   #1  Auburn   Bracket   #4   #5   Stanford**   Wisconsin   Fiesta  Bowl   #1  Auburn   Sugar  Bowl   CoJon  Bowl   #2   #3   Oregon   TCU   #2  Oregon   “B”     c   #3   Bracket   #6   TCU*   Ohio  St   •       Based  on  Projected  Results   **  Based  on  Actual  Bowl  Match  Ups  
  • 25. 2009-­‐2010  BCS  FormatActual  &  Proposed     Rank   School   Record   Conf   Actual  Bowl   Score   TV  Ra9ngs   1 Alabama 13-0 SEC BCS 37 17.17 2 Texas 13-0 Big 12 BCS 21 17.17 3 TCU 12-0 Mt West Fiesta 10 8.23 4 Cincinatti 12-0 Big East Sugar 24 8.5 5 Florida 12-1 SEC Sugar 57 8.5 6 Boise St 13-0 WAC Fiesta 17 8.23 7 Oregon 10-2 Pac 10 Rose 17 13.18 8 Ohio St 10-2 Big 10 Rose 26 13.18 9 Georgia Tech 11-2 ACC Orange 14 6.8 10 Iowa 10-2 Big 10 Orange 24 6.8 Round  1   Round  2   Round  3   Week  17   Week  19   Week  21   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Orange  Bowl   CoJon  Bowl   #1   #3     Alabama   #1   “A”     TCU   Alabama*   #6   Bracket   #6   BoiseSt**   Boise  St   Rose  Bowl   TBD   Sugar  Bowl   Fiesta  Bowl   #2   #4   Texas   #5     CincinaT   “B”     c   #5   Florida*   Bracket   #5   Florida**   Florida   •       Based  on  Projected  Results   **  Based  on  Actual  Bowl  Match  Ups  
  • 26. 2008-­‐2009  BCS  Format  Actual  &  Proposed     Rank   School   Record   Conf   Actual  Bowl   Score   TV  Ra9ngs   1 Oklahoma 12-1 Big 12 BCS 14 15.8 2 Florida 12-1 SEC BCS 24 15.8 3 Texas 11-1 Big 12 Fiesta 24 10.4 4 Alabama 12-1 SEC Sugar 17 7.8 5 USC 11-1 Pac 10 Rose 38 11.7 6 Utah 12-0 WAC Sugar 31 7.8 7 Texas Tech 11-1 Big 12 8 Penn St 11-1 Big 10 Rose 24 11.7 9 Boise St 12-0 WAC 10 Ohio St 10-2 Big 10 Fiesta 21 10.4 12 Cincinatti 10-2 Big East Orange 17 5.4 19 Virgina Tech 9-4 ACC Orange 20 5.4 Round  1   Round  2   Round  3   Week  17   Week  19   Week  21   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Sugar  Bowl   CoJon  Bowl   #1   #4     Oklahoma   #1   “A”     Alabama   Oklahoma*   #6   Bracket   #6   Utah**   Utah   Orange  Bowl   TBD   Fiesta  Bowl   Rose  Bowl   #2   #4   Florida   #2     Texas   “B”     c   #5   Florida*   #5   USC*   Bracket   USC   •       Based  on  Projected  Results   **  Based  on  Actual  Bowl  Match  Ups  
  • 27. 2007-­‐2008  BCS  Format  Actual  &  Proposed     Rank   School   Record   Conf   Actual  Bowl   Score   TV  Ra9ngs   1 Ohio St 11-1 Big 10 BCS 24 17.4 2 LSU 11-2 SEC BCS 38 17.4 3 Virgina Tech 11-2 ACC Orange 21 7.4 4 Oklahoma 11-2 Big 12 Fiesta 28 7.7 5 Georgia 10-2 SEC Sugar 41 7 6 Missouri 11-2 Big 12 7 USC 10-2 Pac 10 Rose 49 11.1 8 Kansas 11-1 Big 12 Orange 24 7.4 9 West Virgina 10-2 Big East Fiesta 48 7.7 10 Hawaii 12-0 WAC Sugar 10 7 Round  1   Round  2   Round  3   Week  17   Week  19   Week  21   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Fiesta  Bowl   CoJon  Bowl   #1   #5     Ohio  St   #5   “A”     Georgia   Georgia*   #5   Georgia**   Bracket   #10   Hawaii   Sugar  Bowl   TBD   Rose  Bowl   Orange  Bowl   #2   #3   LSU   #2     VA  Tech   “B”     c   #5   LSU*   #4   Oklahoma*   Bracket   Oklahoma   •       Based  on  Projected  Results   **  Based  on  Actual  Bowl  Match  Ups  
  • 28. 2006-­‐2007  BCS  Format  Actual  &  Proposed     Rank   School   Record   Conf   Actual  Bowl   Score   TV  Ra9ngs   1 Ohio St 12-0 Big 10 BCS 14 17.4 2 Florida 12-1 SEC BCS 41 17.4 3 Michigan 11-1 Big 10 Rose 18 13.84 4 USC 10-2 Pac 10 Rose 32 13.84 5 LSU 10-2 SEC Sugar 41 9.29 6 Louisville 11-1 Big East Orange 24 6.98 7 Boise St 12-0 WAC Fiesta 43 8.4 8 Auburn 10-2 SEC 9 Notre Dame 10-2 Ind Sugar 14 9.29 10 Wisconsin 11-1 Big 10 11 Oklahoma 11-2 Big 12 Fiesta 42 8.4 14 Wake Forrest (14) 11-2 ACC Orange 13 6.98 Round  1   Round  2   Round  3   Week  17   Week  19   Week  21   “BCS  Qualifiers”   “BCS  Semis”   “BCS  Finals”   Rose  Bowl   Sugar  Bowl   #1   #5     Ohio  St   #5   “A”     LSU   #6   LSU*   Bracket   #6   LSU*   Louisville   Fiesta  Bowl   TBD   Orange  Bowl   CoJon  Bowl   #2   #3   Florida   #2     “B”     Michigan   c   #4   Florida*   Bracket   #4   USC**   USC   •       Based  on  Projected  Results   **  Based  on  Actual  Bowl  Match  Ups