1. WINDOW
DISPLAY_1_DESIGN
ELEMENTS & PRINCIPLES
• Planning Forms
• Sketch format
• Information Sign form

2. WINDOW DISPLAY PLANNING
 Date of Display March 10, 2015
 Theme of Display Bad Vs. Good
 Brand Name Alexander McQueen
 Window name Bad Vs. Good
 Name of Team Leader Alexandra Caballero
 Names of Team Members Lana Mufleh, Cara White, Misha Naqvi

3. WINDOW DISPLAY PLANNING
Description and list of merchandise and props to be used in display
 Black T-length bubble skirt Used for evil side mannequin .
 Gold long sleeve sequence top Used for evil side mannequin.
 Black felt hat Used for evil side, hanging from the ceiling over
mannequin.
 White floor-length dress Used for good side mannequin.
 White Crop Top Used for the top on the good side mannequin
 White scarf Draped above good side mannequin
 Black lace with gold beads wrap Used for the top on the good side mannequin
 Black poster board Skull with red and
gold roses.
Hang on the back wall in between the good and
evil mannequin.
 4 Gold poster board swirls Hung vertically on the back wall in between the
good and evil mannequin
• Red petals, Gold petals, White
flowers, Leaves
Scattered on the floor by both mannequins

4. WINDOW DISPLAY PLANNING
List of supplies needed and person(s) responsible for each item:
 Misha - Poster board for black skull, fake red roses, leaves, roses, glue,
gold and black spray paint
 Cara - Metallic Poster Board for swirls, gold and black spray paint,
Leaves, pins, black poster board for logo
 Lana - White dress, gold sequence top, white silk scarf, black belt, pins
 Alexandra Black T-length bubble skirt, black lace with gold beads wrap, black
felt hat, fishing wire, Step ladder, clear tape

5. WINDOW DISPLAY PLANNING

6. Since the brand’s founder died in 2010, Sarah Burton has led the house known for its
darkly beautiful vision. The label is known for its dramatic, gorgeously constructed
pieces, combining elements of British tailoring with French couture. Signature looks
included billowy dresses cut in hourglass silhouettes, frock coats paired with skinny
pants, sharp, angular suiting, and darkly romantic gowns covered in intricate
embroidery and lace. McQueen flagships stores are in London, New York, Milan, Los
Angeles, and Las Vegas, and franchised stores are in Istanbul and Moscow. Fashion
is in a fractured state.
For our window display, we decided to demonstrate Alexander McQueen’s exquisite
fashion statement. Alexander McQueen is a picture perfect brand to frame around
Shape, Form, and Emphasis. The Shape deals with the overall highlight look of the
silhouettes, the skull with the swirls, and the logo the within the dark and bright side.
The Form deals with the good and bad side. The good side is fashioned with all bright
colors, merchandise, and background. The bad side is molded with all dark colors,
merchandise, and background. The Emphasis of the overall visual display is bold,
gold, sequenced, and metallic. Every part of the good side is emphasized to be good,
and vice versa for the bad. Everything that is displayed in the window is incorporated
to be either a part of the good or bad. The two dresses themselves on either side
follow all three aspects of Shape, Form, and Emphasis. Over all, the display will attract
the customers into purchasing Alexander McQueen’s exquisite brand.
Alexander McQueen
Shape, Form & Emphasis

7. Images

8. Images