The Media: Its impact on tourism & the economy
•Download as PPTX, PDF•
0 likes•347 views
The Media: Its impact on tourism & the economy by Kate sturgess BIFEX 2015 organized by The Lebanese Franchise Association
Recommended
Recommended
More Related Content
More from Lebanese Franchise Association
More from Lebanese Franchise Association (20)
Recently uploaded
Recently uploaded (16)
The Media: Its impact on tourism & the economy
- 1. THE MEDIA: ITS IMPACT ON TOURISM & THE ECONOMY KATE STURGESS
- 6. “Because many people of diverse nations and countries delight and take pleasure, as I have done in times past, in seeing the world and things therein, and also because many wish to know without going there, and others wish to see, go and travel, I have begun this little book.” Gilles Le Bouvier, 1445
- 7. Tourism, Travel & GDP • More leisure time + more disposable income + better transport = more tourists • 9.8% of Global GDP in 2014 = $US 7.58 trillion • 277 million jobs (1 in 11) • 5th consecutive year on year growth to 1.1 billion tourists in 2014 World Travel & Tourism Council
- 10. Northern Ireland
- 12. New Zealand
- 13. Take the Airline of Middle Earth …
- 14. ‘New’ media
- 17. Andhra Pradesh
Editor's Notes
- Then the Tourist Office extended its campaign to link with the films (Experience New Zealand, Home of Middle Earth) and since then, tourism has increased by 50%. Although only 1% state that the films were their primary reason to visit (as opposed to the 6% who siad it was ‘one of the reasons’) that still amounts to NZ$35M and tourism is now the country’s 2nd largest industry employing 6% of the country’s working population. By 2013, the films had directly contributed NZ$7.3 billion to the economy.