2. The area is home to London’s largest number of
start-ups, and Europe’s highest concentration of tech
and creative businesses. Hackney Council has also
signed a partnership agreement with Austin, Texas,
to build on collaboration between tech incubators in
both cities, and between Austin’s South By South West
Interactive Festival and the Digital Shoreditch Festival.
Shoreditch is a highly entrepreneurial and
knowledge-based business community, with dozens
of small enterprises based in the same buildings
doing business on a global scale, and ably supported
by a similarly burgeoning hospitality sector.
Hackney as a whole has seen 21% business growth
since 2004, nearly double London’s rate. This
new activity is concentrated primarily in media,
A
£1billion investment in the London technology and consulting. Between 1994 and
Overground rail network has transformed 2007, Hackney saw a 27% drop in VAT registered
Shoreditch’s links to the rest of London, businesses in manufacturing. What grew up to
with a vastly improved service opening up ready fill the manufacturing workspace were creative
access to the town centre for the whole region. and technology businesses, as well as fashion
designers and artists.
Shoreditch has a long-standing, rich creative
history, being on of Europe’s main theatre districts This brochure will tell you more about what
in the late 16th century, home to the country’s first, Shoreditch can offer your business, and why you
the Curtain, and also the Rose Theatre and the should move to Hackney: one of the most exciting,
original Globe Theatre, and premiering plays by dynamic and creative areas of London.
William Shakespeare and Ben Jonson.
Today, the Shoreditch town centre area is also
Hackney’s biggest employment centre, providing
30,000 jobs with thousands commuting in every day Jules Pipe,
from around the borough and all over London. Mayor of Hackney
FOREWORD
2
3. WELCOME TO
SHOREDITCH
Right on the doorstep of the City, Shoreditch is one warehouses into loft apartments and made Hoxton
of London’s most fashionable neighbourhoods. Square the centre of contemporary bohemia.
A run down area up until the 1990s, it is now the This popular corner of London is now home to
hub of creative and artistic talent for the capital, numerous art galleries, bars, restaurants and
with international brand names such as Last.FM, clubs and is very much the cutting edge of London
Google and Moshi Monsters all based there, as contemporary life.
well as being a highly desirable residential location.
Shoreditch’s renaissance was led by the influx of Shoreditch has acted as a catalyst for regeneration,
artists and designers looking for cheap live/work as companies and residents alike spread out
spaces close to the City and good transport links. over Hackney taking with them the fashions and
creativity that the borough is now known for.
The area then quickly became well known for art
and nightlife, and when Jay Jopling opened up The last few years have seen a huge influx of
an outpost of the internationally-renowned White businesses being drawn to the neighbourhood.
Cube gallery there in 2000, Shoreditch was placed These have been from all industries, but
firmly on the London cultural map. predominantly from the creative and hospitality
sectors. Shoreditch is home to the largest
Shoreditch has a long-standing, rich creative history, concentration of creative industries in Europe and
being one of Europe’s main theatre districts in the has enough clubs, pubs and celebrity hangouts to on
h is firmly
late 16th century, home to the country’s first, the rival the West End. It is also becoming famous for its Shoreditc cultural map
Curtain, and also the Rose Theatre and the original quality cuisine and is the setting for Jamie Oliver’s London’s
Globe Theatre, and premiering plays by William Fifteen restaurant and the Hoxton Apprentice, which
Shakespeare and Ben Jonson. are also both innovative social enterprises.
In recent years Shoreditch and neighbouring Shoreditch is a local success story that is now
Hoxton have attracted more and more young attracting international interest. This is your
creative professionals who have turned former opportunity to become part of the story.
3
4. YOUR
CUSTOMERS
The median household income for Shoreditch The knowledge economy is mainly self-employed;
is £34,320, compared with £21,949 in Newham, across the borough the number of people reporting
and households have a high average weekly to be their own boss increased by 4% in 2007 and
expenditure and a preference for consumer goods. has remained between 2% and 3% higher than the
London average ever since. During 2010, 17% of
Commuters to the area make use of the Shoreditch Hackney residents were self-employed.
High Street London Overground station, which
sees 17,000 journeys each weekday, as well as Old Research commissioned by Hackney Council
Street Underground station, which in 2010 saw over shows that Shoreditch is also within a pocket of
20million journeys. households with a high level of preference for
quality goods.
Shoreditch is Hackney’s main employment centre,
providing 30,000 jobs, and hosts the majority of
employees in the creative and tech sectors as well
as high street businesses.
The employment base is wide, with financial
services, advertising and market research,
ditch
re in Shore telecommunications, computer consulting, and
Café cultu
management and legal consultancies included.
Social work, education, cleaning companies,
transport and licensed restaurants also provide a
high number of jobs.
There are scor
and bars in S es of restaurants
horeditch
4
6. Hackney Council is working with the
Government in its Tech City initiative to
support new businesses moving to the area,
by providing practical help with business
support, finding premises, and planning advice.
6
7. TECH CITY
There are nearly 1,000 creative and digital to the local economy. The vision for the Digital
businesses in Shoreditch, which has led to Shoreditch Festival is to be as significant to the
the area being hailed as Tech City, and Silicon industry as its counterpart in the United States.
Roundabout.
Hackney Council is working with the Government
Shoreditch is the hottest tech cluster in Europe in its Tech City initiative to support new businesses
with names such as Last.FM, Google, Songkick, moving to the area, by providing practical help
and Moshi Monsters all based in the area, which with orientation tours, business support, finding
also hosts London’s biggest number of start-ups. premises, and planning advice, as well as
linking up companies and investors through the
These home-grown businesses span film development of business associations and events.
production, design, advertising, online
games, mobile apps, publishing, printing, and To promote the borough and local companies,
communications. It is an arts-led economy that Hackney Council, Digital Shoreditch and the
has grown over the past 20 years, beginning with Government’s IC tomorrow agency launched
an influx of artists and designers into Shoreditch Race for Apps in November 2011, a competition
making use of affordable workspace and the City’s to crowdsource mobile apps for use by visitors to
good internet access. Hackney ahead of the London 2012 Olympic and
Paralympic Games.
From the late 1990s, filmmakers and architects
came into the area, which prompted an 81% An apprenticeship and work placement scheme
increase in bars, restaurants and pubs over is also being developed by companies to ensure
the next decade. The night time destinations of local young people get an opportunity to join the
Shoreditch and Hoxton, combined with affordable industry. The Council is helping to set up visits by
office space, formed the foundation of the modern creative industry representatives to schools in the
technology ecosystem. borough and to Hackney Community College, so
that young people can learn how to run their own ners
etition win
An agreement signed between Hackney and business and consider a career in the creative Apps comp ab from
Race for d and Zain
Austin, Texas, in January, 2012, builds on existing sector. Mohamme
collaboration between Shoreditch’s creative, tech Foodsplore
and film industries and those in Austin. The Texan The Tech City area stretches from Shoreditch to
city also hosts the annual South By South West Dalston, and on to Hackney Wick where more than
Interactive Festival, attracting tens of thousands of 600 creative businesses are based next to the
exhibitors and visitors, and worth over $200million Queen Elizabeth Olympic Park.
7
8. HOTELS COMING NIGHT TIME
TO SHOREDITCH ECONOMY
With proposals from global household name Nobu Shoreditch needs little introduction as one of
to open one of its first hotels in Shoreditch, the area London’s thriving night time economy destinations,
is now established as an international destination, with its own scene of scores of bars, clubs,
with six more proposed hotels on their way. galleries, and cultural spaces offering a highly
individual alternative to Soho, the West End, and
Nobu has received planning permission to develop central London.
a five-storey, 143-bedroom hotel in Willow Street,
with a restaurant, bar and conference space, Licensed premises meet regularly with the
creating over 100 jobs. It will feature an exciting police and Hackney Council officers to discuss
design in keeping with the creativity of Shoreditch, forthcoming events and festivals,
and a dramatic entranceway viewed from Great changes to regulations, and
Eastern Street. how best to improve the area
collectively for local residents
A diamond-shaped, 24-storey hotel in City Road and businesses as well as
essions of has received planning permission, for over 240 night time economy visitors.
Artsist’s impr Nobu hotel
the proposed rooms, while a 135-room Bravo Hotel at Scrutton
Street and Curtain Road received planning
permission earlier in 2012. Currently there are also
proposals for a low cost, boutique Pocket Hotel in
Paul Street, with over 200 rooms.
Cargo
8
The Bricklayer’s Arms
9. RETAIL AND
FASHION
Shoreditch has long been a loosely-kept secret Start was founded a decade ago by husband and
as place to shop for a mix of fashionable, designer, wife team Brix and Philip Start, and has now
vintage and wildly unique items. expanded to three stores offering top quality
designer attire for men and women.
Boxpark, the world’s first pop-up shopping mall,
was opened in Shoreditch by Dizzee Rascal during A Child of the Jago, Great Eastern Street, is the
late 2011, a mix of independent shops, galleries creation of Agent Provocateur Joe Corre and Boxpark
and cafes along with well known fashion brands Barnzley Armitage, composing antique clothing
such as Calvin Klein, Diesel, Nike and Lacoste. and artefacts with modern-day end of line fabrics,
a uniqueness in keeping with the shop’s Victorian
Sixty refitted shipping containers transformed a inspiration.
derelict former railyard into a brand new, interim
temporary high street for the area, with a lifespan
of five years before the site is developed.
In the wake of this success, international brands
such as Christian Louboutin, Ralph Lauren,
Vivienne Westwood and Prada are now also
exploring a move to the area.
Boxpark, the world’s first pop-
up shopping mall, was opened
in Shoreditch by Dizzee Rascal Boxpark
during late 2011
9
11. CULTURAL
CENTRE
Shoreditch is home to an enormous number of The Silicon Drinkabout takes place on Friday
arts, cultural, and creative organisations, as well evenings, an informal get-together for local start-
as world-famous galleries such as the White Cube, ups, established through Twitter by social online
in Hoxton Square, which features works by Tracey gaming company and developer Mind Candy, which
Emin, Damien Hirst and Sam Taylor-Wood. is also behind the international gaming sensation
Moshi Monsters, with 60million users worldwide.
The first Thursday of every month sees dozens of
galleries, studios, museums and artist-run spaces For over a decade the annual Shoreditch Festival
in the area open late. Organised by the Whitechapel has showcased the area’s cultural scene, with
h
Gallery, First Thursdays feature performances, free performances and entertainment at various Gallery in Shoreditc
music, pop-up bars, private views, and art tours venues, while 2012 sees the first Shoreditch
from leading curators, writers and art experts. Fringe Festival, taking place over seven weeks
and featuring visual design, digital art, live
Rivington Place, a RIBA award-winning building performance, theatre, music, dance, comedy,
designed by David Adjaye OBE, opened in 2007, cabaret, literature, poetry, radio and live debates,
the first new-build public gallery in London since film, media, and gaming.
the Hayward Gallery opened 40 years earlier. It is
dedicated to the display, debate and reflection of St Leonard’s Church, on Shoreditch High Street,
global diversity issues in the contemporary visual is not only the setting for the hit BBC television
arts. An ongoing programme of exhibitions and show Rev, but also hosts musical and dramatic
events is produced and presented by Iniva (Institute performances throughout the year from
of International Visual Arts) and Autograph ABP. classical to experimental to Shakespeare.
The first Thursday of every month sees Shoreditch Chu
hit television rch, location for the BBC
dozens of galleries, studios, museums and Show Rev ’s
artist-run spaces in the area open late.
11
12. HACKNEY
HOUSE
This architect-designed temporary structure on Hackney House is open from May to September,
Shoreditch High Street is the networking venue of 2012, and hosts the Government’s UK Trade and
choice for media, businesses and investors during Investment (UKTI) agency Tech City Investment
Games time, an exhibition and conference centre Suite and the Digital Shoreditch Festival, both of
with a programme of events and live entertainment which promote the area’s tech and digital sector.
from international names with Hackney links.
An events programme taking place during the
day and night showcases the best investment
opportunities Hackney can offer, such as the
creative and digital industries, fashion, interior
design and retail and hospitality.
The venue is also a resource for the thousands
of accredited and non-accredited journalists in
London for Games time, from around London, from
around the UK, and from around the world.
Entrance to
performance space An events programme taking place
during the day and night showcases
the best investment opportunities
Hackney can offer
Performance
on
stage at Hackn the main
ey House
12
13. Entrance corrid
or at Hackney Ho
use
Conference day at Digital Shoreditch
13
14. 7
Special fares apply
Watford Junction
Watford High Street
Bushey
3
8 7 6 TRANSPORT
5
4
Shoreditch has benefited from a £1billion
5
High Barnet
Totteridge & Whetstone
6
Cockfosters
By late 2012 Surrey Quays in the south east
Oakwood
7
Epping
Theydon Bois
Debden
Loughton
8 BARKING
9
6
Carpenders Park Woodside Park
investment in the London Overground, with a high will Southgate
Buckhurst Hill
connect with Clapham Junction – meaning Roding Grange 5
4
Hatch End Mill Hill East West Finchley
wood
orthwood
Headstone Lane
quality, and frequent service, while the town centre
Edgware Shoreditch High Street would be barely half an Valley
Arnos Grove Hill
lls
Stanmore is served by Old Street Underground station. Central
Finchley hour from South West London.
Bounds Green Chigwell
Hainault
4
Harrow & Burnt Oak
Pinner Wealdstone Canons Park Wood Green Woodford
East Finchley Fairlop
Colindale
North Harrow Kenton Queensbury In 2010 this saw over 20million journeys and links Turnpike Lane
Harringay
Green Lanes
South Woodford
3
Hendon Central Highgate Barkingside
Harrow-
on-the-Hill
Northwick
Park
Preston
Road Kingsbury the area toBrent Cross
the entire London network, including Crouch Hill HACKNEY CONNECTIONS South Tottenham Snaresbrook
Newbury Park
Archway Manor House Seven Blackhorse
West
Harrow
South Kenton national railGolders Green
connections only minutes away by
Gospel
Sisters Road
Redbridge
North Wembley Neasden tube at Farringdon, Moorgate, Liverpool Street
Hampstead
Oak Tufnell Park Upper Holloway
Tottenham Walthamstow
Wembley Hampstead Heath Hale Central Wanstead Gants
Arsenal Finsbury Hill Upmi
Wembley Central Park
and Kings Cross,Road international European
Dollis Hill
Finchley
with Kentish Town Park
Walthamstow
Leytonstone
Upminster Bridge
Willesden Green Holloway Road Leyton Leytonstone
Stonebridge Park
destinations availableBelsize Park St Pancras.
& Frognal
from Kentish
Town West
Queen’s Road Midland Road High Road
3
Kilburn Highbury &Caledonian Road Hornchurch
Harlesden
Kensal Brondesbury Islington
Chalk Farm Leyton
2
Willesden Junction Rise Park West Hampstead Dalston Dagenham
Camden Kingsland Stratford East
International Elm P
Finchley Road Road Caledonian Wanstead Park
Brondesbury Camden Town
Kensal Green Road & Canonbury Hackney Central
Swiss Cottage Barnsbury Dagenham
Queen’s Park Kilburn South Mornington Dalston Junction Stratford Heathway
High Road Hampstead St. John’s Wood Crescent Homerton Hackney Camden Becontree
2
King’s Cross Wick Woodgrange Park
Kilburn Park St. Pancras Haggerston
Edgware Great Upney
Maida Vale Paddington Road Marylebone Stratford
Baker Portland Euston
Warwick Avenue Street High Street Barking
Street
Angel Hoxton Pudding
Royal Oak Mill Lane Abbey East Ham
Westbourne Park Euston Old Street Bethnal Road
Edgware Warren Street Green Mile End
Square Upton Park
Road Farringdon
Regent’s Park Liverpool Bow Road Plaistow
Ladbroke Grove Shoreditch
rby Russell
erves nea
Bayswater Street High Street
Square
Eurostar s s StatiWhite
Latimer Road Barbican Bromley- West Ham
on Goodge Moorgate
Bow Church by-Bow
St. PancraActon City
East Shepherd’s Notting Lancaster Bond Oxford Street Chancery
Bush Hill Gate Gate Street Circus Lane Devons Road
Stepney Green
Aldgate Star Lane
1 2 3
St. Paul’s
West North Holland Queensway Marble Tottenham Holborn East Langdon Park
Whitechapel
2 1
Acton Acton Park Arch Court Road Bank
Wood Lane
High Street
Covent Garden Aldgate
All Saints
Canning
Town City of
Royal
Acton Central
Shepherd’s Bush
Kensington
Green Park
Leicester Square Shadwell Westferry Blackwall Westminster House for ExCeL
Victoria
Custom
Market
Kensington
Hyde Park Corner Piccadilly Cannon Street Map reproduced by kind permission of Transport for London Poplar
Circus Monument Tower Limehouse East
South Acton (Olympia) Knightsbridge India Prince Regent
Goldhawk Road Mansion House Hill
Fenchurch Street Tower Wapping West
Charing Gateway Royal Albert
Barons Gloucester Blackfriars India Quay West Silvertown
on Town Hammersmith Court The London Overground links Hackney
Road St. James’s
Park
Cross
Temple
River Thames
Beckton Park
to Richmond in the west and Stratford
Victoria Rotherhithe
Canary Wharf
Pontoon Dock
swick
ark
Turnham Stamford Ravenscourt
Brook Park
West
Kensington
International South east
Earl’s in the Sloane Westminster Embankment
London Bermondsey Canada
North
Greenwich
Cyprus
Green Court Kensington Square
Bridge Water Heron Quays for The O2 Gallion
14 London City Airport
2
West Brompton Waterloo Be
2
South Quay
Gunnersbury Surrey Quays
Crossharbour King George V
Pimlico Southwark
15. Walthamstow
Central
Manor House
Finsbury
Park Stamford Hill
Waltham Leytonstone
Forest
Clapton
KEY
Stoke Newington
Rectory Road
Hackney
Leyton
Dalston
Hackney Wanstead Park
Dalston Downs
Canonbury Kingsland
Shoreditch town centre
Hackney Homerton
Central To M11 and
Highbury
Dalston
Junction Hackney Hackney
Stansted Airport 2012 Olympic and Paralympic
& Islington
Central Wick Park and venues
London Olympic Stratford
Hackney
Islington
Haggerston
Fields
Wick Park London Overground
Central Line
District Line
West Docklands Light Railway
Hoxton Ham
Bethnal Green Hammersmith & City Line
Mile Bow
Shoreditch Bethnal Green
End Church
Newham
Jubilee Line
Piccadilly Line
Shoreditch Victoria Line
High Street
Northern Line
Tower Mainline Sevices
City of Liverpool Street Hamlets
London Canning Town London
Bank City Airport
Shadwell
Tower
Hill Tower
Gateway
Canary Wharf
King
North George V
Greenwich
London Crosharbour 15
Bridge
16. CONTACTS
For more information,
please contact:
Shoreditch Town Centre and Tech
City Co-ordinator on 020 8356 4687.
Produced by Hackney Design, Communications & Print • JUne 2012 • PJ48032
