2. the true latino
alternative network
alternative programming approach
alternative service to clients
alternative and unique audience

3. bi-lingual
#SweetSpot
total market
american latinos
wereach
in a true
setting
utilizing a
approach

4. #our_viewers
audience
composition

5. Born in Mexico, raised in Tucson,
100%American Latino,
A gringo guey
dad always said at home cubano, outside
inglés. go to college and live the
american dream
Somos the Spanglish Latino Generation.
By the way, “somos" means “we are” lol
I’m totally bi, bi-cultural, bi-
lingual, bi-racial and i even
have dual citizenship!
I have OCD for rice &
beans. I’m always
googleando Latin
food
#IamLATV
”
”
”
”
”
”
”
”
”
”
. .

6. #IamLATV
fully acculturated latinos
1.5 & 2.0
generations

7. 47/53english / español
53% of our
audience prefers
to speak Spanish at
home but are fully
bi-lingual
Source: Captura Research Group, Dec 2014
#IamLATV

8. #IamLATV
median age
Source: Captura Research Group, Dec 2014
32
targetdemo
18-49

9. #IamLATV
Source: Captura Research Group, Dec 2014
OF OUR VIEWERS ARE
BORN IN THE U.S.60%
45 / 55 male / female skew

10. #IamLATV
connected
most
AMERICA’S
DEMOGRAPHIC
Source: Pew Hispanic Centers Latinos & Digital Tech Study, Sept. 2014
60% higher than
non-hispanics

11. #IamLATV
40%earn over $60K
Source: Nielsen Research, Dec 2014
Hispanic millennials
spend on avg.
10% more than
non-hispanics

12. LATV NETWORKS
#BigFamily

13. #BigFamily
networks
latv features content in
english and Spanish
national cable
network

14. #BigFamily
networks
american latino & latin nation,
featuring english content
national
syndicated
programs

15. #BigFamily
networkscross-channel
partners

16. cross-channel partners
network
radio
reaches - 95% of U.S. Hispanic market
online
network
# 1 comscore ranked / 19 mm unique users
analytics solutions tool for effective
planing to determine roi
research
tool
online
platform
—————______________
reaching moms & dads to-be with
baby related content
—————______________
—————______________
—————________

17. #SoDiferente
#Fuego
#Estilo
#Locas#LOL #SoSexy
#PartyPari!!
#Omg
#Inspired
#Gossipeando
PROGRAMMING
a unique alternative mix
connecting our content to our viewers

18. Our audience doesn’t
like novelas.
LAS* *NO Ve
Therefore, you won’t find
them on LATV.
It’s all about being different!

19. alternative reMIX
Our programming genres
are based on FEELINGS
and ATTITUDES

21. coming
next
season

22. Watch the next generation of comedians
before a live studio audience!

23. From VIP parties,
to gorgeous models,
LATV takes you inside
the fashion world.

24. Intimate jam sessions
of up and coming
indie bands

25. Have your cup of coffee
while keeping up with
latest pop culture trends
latv’s 2nd
collaboration
with entravision radio

26. networks
#The_Facts

27. 14%growth
performance2014-2015

28. #BigSpenders
CPG
TELCO
QSR
AUTOMOTIVE
RETAIL
insurance

29. #BigFamily networks
distribution ratings

30. 81US Hispanic Households
%
Our Reach
12 MM

31. 18-49
morning
early fringe
primetime
+9%
+7%
+12%
Score Card
adults
late night +15%
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

32. 18-49
daytime
early fringe
primetime
late night
+15%
+12%
+18%
+10%
women
Score Card
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

33. Score Card
adults
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
morning
early fringe
primetime
+7%
+10%
+8%
late night +12%
18-34

34. 25-54
adults
Score Card
morning
early fringe
primetime
+10%
+9%
+11%
late night +13%
Source: Nielsen Pioneer NTI. Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014

35. #BigFamily
networkssyndicated programs
distribution RATINGS

36. #The_Facts
TWO AWARD WINNING MAGAZINE SHOWS DEDICATED TO HIGHLIGHTING
THE ASPIRATIONS AND ACHIEVEMENTS OF TODAY'S UPCOMING AND
ESTABLISHED LATINO LEADERS IN SPORTS, MUSIC AND ENTERTAINMENT

37. networkssyndicated programs
In the General Market

38. #ALS_reach
top tier stations
in over 90markets

39. US Hispanic Households
%8914.5 MM

40. +13%
18-49
Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
IMP GROWTH

41. 18-34
+11%
Source: Nielsen NTI Benchmark, Nov 2014 - Feb 2015 vs. Nov 2013 - Feb 2014
IMP GROWTH

42. #VALUE
networksproduct integrations
PRODUCT
INTEGRATIONS

43. #ProductPlacements
#BrandedContent
#Turn_Key
PRODUCT
INTEGRATIONS

45. networks
OUR DIVERSIFIED, MULTI-MEDIA ASSETS PROVIDE
IDEAL PLATFORM TO REACH THE ENTIRE SPECTRUM
OF THE BI-LINGUAL AND BI-CULTURAL LATINOS
#IamLATV

46. YOUTHANK