10. Does this company use its website, social media, and mobile marketing to
build its brand and tell its story? What specific suggestions would you make
to improve their online presence?
Editor's Notes
It’s a snake with bat wings which makes an “s” and an “m”.
The brand message/story for Strange Music was to show the music industry what they should be doing/ how they should be treating artists.
Strange Music allows tours at their facility along with all of the 200+ live shows per year that they put on.
Strange Music’s target audience is Men ages 21-35, located all over the world now, who’s interests include, underground hip hop, metal, clowns, and hardcore music.
Their unique brand experience is given by the artists, all of them are 100% willing to meet and greet with fans and communicate with them online all the time.
When I have met their staff and interacted with them via email, I have noticed that they are all extremely happy to be there and love their jobs which, in turn makes the experience as a customer even better!
Strange Music always cultivates their fans and always engages with them. They also try their best to reach new parts of their audience and engage with them.
Some of Strange Music’s major artists have a partnership with Monster Energy.
Strange music uses their live shows more than anything else to build their brand but, they do use their website and social media as well. Honestly as far as I can see, I have no critiques on how they are marketing themselves.
