Economic and Business Trends Changing the World (Updated)

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Kyle Lacy

Updated presentation on the trends and changes disrupting the idea of digital marketing.

Technology Business

Economic and Business Trends Changing the World (Updated)

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Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.

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By John McCullough, Director of Business & Corporate Development at OpenView. As either a key source of minimally dilutive growth funding and / or runway between equity financings, debt is an important component of the capital structure for many VC-backed startups. Whether you’re raising your first credit line or have been working with the same lender for years, it’s important to understand how to compare venture debt offers (in very general terms, we’ll define venture debt as term financing with durations of between 3 and 5 years), either from less risk-averse venture debt funds or more conservative banks. While not exhaustive, here are 10 items to compare across competing term sheets that should, to some extent, be up for negotiation.

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Content by Diana Martz. Design by Rachel Worthman. They say that variety is the spice of life. And that definitely applies when hiring. In fact, OpenView’s Talent Team has made a big push this year to focus on diversity in hiring. Diverse teams have been shown to out-produce their non-diverse counterparts and overall create more interesting, enjoyable workplaces. That being said, when you’re hiring, there are certain personalities to look for and avoid. And when it comes to salespeople, we’ve found there are 4 distinct personalities: the Producer, the Professional, the Technician and the Caretaker. While all have good traits, there’s one person among the four you’d always want on your team in a closing role. Check out the infographic to find out.

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