Do you know that you can build a business with email marketing? here are the benefits of email marketing and our most favorite choice.

1. BENEFITS OF E-MAIL
MARKETING

2. WHAT IS E-MAIL MARKETING?
• When a marketer interact with their potential clients through
email provided by clients themselves is called e-mail
marketing. A marketer in the e-mail ask their clients to visit
their website and to have a look over the product. They also
inform the clients about the benefits of using the product
and other attributes related with the product. There are a lot
of e-mail marketing automation tools which helps the
marketer to send e-mail to the clients and also helps in
analyzing the effectiveness of e-mail. This is one of the best
marketing method as it builds the loyalty towards the
customer as well as helps in increasing the conversion rate.
• Let’s discuss some benefits of using E-mail marketing:

3. BENEFITS OF E-MAIL MARKETING
• Easy to track
• Global reach
• Return on investment
• Calls to action
• Segmentation
• Cost effective
• Time saving
• Target Potential Customer
• Easy setup

4. EASY TO TRACK
• Unlike any other marketing method, e-mail marketing is very easy to track.
There are numerous Automatic e-mail marketing tools like Awber, Converkit
etc. which tracks the sent e-mail in the real time. It tracks the Open Rate,
Number of Clicks, Number of Recipient, Unsubscribe Rate. Basically, we have
all the numbers on our dashboard with the help of which we can design our
future e-mail campaign more efficiently.

5. GLOBAL REACH
• A advertisement on TV is limited to a limited area. We cannot broadcast an advertisement of
USA in India as that advertisement is for the customers of USA only. Similarly with a
hoarding on freeway. But, E-mail marketing have a global reach. The marketer sitting in any
country can send his message to anywhere in the world. The clients themselves enter the e-
mail address in the subscription box because they are interested in the marketer’s product.
Moreover, a marketer can also have full control over it’s e-mail campaign. He can track the
client’s behavior of different countries which help the marketer in taking the instant actions.

6. BETTER RETURN ON INVESTMENT
• In any business, higher return on investments is always preferable. In e-mail
marketing, the cost of sending an e-mail to thousand of potential clients is
very small.
• Suppose, if an e-mail campaign of sending e-mail to 2000 potential customers
costs you $1000. In the e-mail, you are asking your clients to buy a product
worth $100. According to that, your cost of sending 2000 email is $0.5 per
email and in the worst case scenario if conversion rate is 10% means 20
people out 2000 are actually buying the product. You would get the revenue
of 20*$100= $2000.
• No need to tell you the Return on the Investment NOW!!!

7. CALL TO ACTION
• In the e-mail marketing, you can ask your clients to take an action. Action can be anything.
You can ask your client to click on the particular link which would bring them to landing
page or you can ask them to fill a form for some survey purpose. It can be anything. But
make sure, there should not be any spammy activity related to the link. E-mail marketing is
the only marketing method in which you ask clients to take an action. The good thing is that,
we can track the action taken by the client by our call.

8. SEGMENTATION
• One of the biggest benefit provided by e-mail marketing is Segmentation.
When a visitor on the marketer website fills the subscription form, at that
time marketer also ask for some other information like age, gender,
occupation etc. of the visitors. With that information, the marketer can
target the potential customer only. If marketer have a luxurious product
then he would send the e-mail to only those who can actually afford to
buy that product. By sending an irrelevant email to a person can harm
your subscription list. Segmentation also saves the efforts, time and
money of the marketer.

9. COST EFFECTIVE
• The cost of e-mail marketing is cheap as compared with other marketing tactics. Many big
marketer around the world spend millions of dollars for marketing campaign. Even after
limited control over the campaign. They cannot even track their clients in the real time.
• But not in e-mail marketing. With lot of techniques in the e-mail marketing, a marketer can
track their clients, they can have full knowledge about the conversion rate. If the e-mail
campaign is not working well then marketer can plan any other campaign which would be
more targeted and cost effective.

10. TIME SAVING
• E-mail marketing is indeed time saving. We can have every information on our Dashboard.
With the help of those numbers, we can control our e-mail campaign and can make it even
better. If something is not going to work, then we can switch over to other method to
increase the conversion rate and to increase the Click through Rate.

11. TARGET POTENTIAL CUSTOMER
• With the help of segmentation, the marketer can target the potential customer only. If
marketer have some products which is for age group of 20-30, then marketer would do his
efforts for sending email to those people only who belongs to that age group. Moreover, if
marketer have some medical product, then it would be irrelevant to send that e-mail to a
mom caring his child in home. This surely saves the money and time of the marketer and
maintains the subscription list.

12. EASY SETUP
• Setting up the e-mail marketing structure doesn’t need the team of IT
professionals. Anyone can setup the e-mail marketing campaign with just
3-4 clicks. Moreover, it is also easy to maintain the e-mail campaign. The
whole setup is hustle free and quick. There are quick templates where you
can add your own website’s logo, a catchy subject line and graphics.

13. Thank You
Check ConvertKit For Email Marketing