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analysis gross profit revenue small business people gonna think dictate market price price sensitivity meter optimum price point people question quality price point getting expensive market share percentage people business plan pricing strategy question quality product service business price pricing invoice qbo click estimate menu customers purchase orders money bar select estimate sales left purchase order left menu quickbooks online invoice action column copy purchase order menu all sales colored box money box money bar estimate colored box select estimate colored left menu customers sales left menu gross margin inventory gross profit inventory ending inventory quantity common stocks and uncommon profits revenue cost goods unit cost change inventory investment return cost goods sold inventory investment beginning inventory goods sold cost goods investment return ending inventory unit cost year cost return inventory rep sales revenue analysis sales organization marketing sales sales rep average revenue sales versus inventory analysis sales rep effectiveness of the sales organization common stock and uncommon profits marketing sales employees sales employees marketing employees fixed costs operating margin degree financial leverage degree operating leverage financial leverage gross margin operating leverage income net profit operating profit net costs leverage operating gross margin profit conflict of interest union compensation employees executives management good profits long term skin in the game philip fisher book over course years family owned operated profit margin analysis uncommon profits common stocks returns next year dollar today worth stocks present value future value interest dividends liabilities assets investments compounding interest investing stocks compound interest investing time value money dollar today capital gains compound interest interest rate earnings rate