Kingpins_WHY_A_W_17_18

Denim fabric fair Kingpins introduces WHY, a new boutique branding-only
show that comes as a welcome addition to seasonal fabric offerings. The
show focuses on innovation, sustainability, new technologies and new
product from the top global branding, labelling and hardware providers.
4th Avenue Graphics
Prints & Graphics > Market Reporting > Trade Shows

Original Brand
Peter Steiger
Peter Steiger
Peter Stigter
For Kingpins' fifth edition in Amsterdam, founder
Andrew Olah expanded his usual trade-show format
with an additional branding-only hall. For the A/W
17/18 edition, Olah collaborated with branding
specialist Kris Dumon for WHY, a new boutique
branding-only show that focuses on innovation,
sustainability and new technologies in branding. The
show, held at the Transformatorhuis building next to
the Kingpins main hall in Westergasfabriek, invited
the top 25 branding, labelling and hardware
providers from around the globe including Panama
Trimmings, Dyneema, Turteks and Prym Fashion
Italia.
The hall also hosted a number of special guests
including Colombian denim specialist Don Matías
Blue Town, as well as Moroccan Denim Cluster
(MDC), which are both promoting their respective
areas of denim production.
On the second day, WHY co-founder Kris Dumon
and Nick Williams, graphic designer and owner of
4th Avenue, hosted a seminar, Branding 101:
Past, Present and Future Branding. It introduced the
history of WHY branding started (in a play on the
event's name), and also explained how branding is
used today, culminating in insights for the future.

Sustainability: mirroring this key trend
from across denim fairs, branding and labelling
specialists focus on recycled materials and
natural dyestuffs, as well as chemical-free
leather treatments and leather substitutes
Textured surface: new innovations in relief
embossing and hot-printing technology allow
for more intricate designs on back patches.
Applications evolve in a finer way, with micro
patterns and statement 3D effects
Decorative trims: as well as the wide variety
of branding labels and tags on offer, vendors
also offer a number of decorative
applications, such as custom patches and
tapes, that are ideal for juniors and young
men's markets
Smart technology: specialist vendors explore
the latest interactive technologies such
as RFID, NFC and AR to create smart and
interactive labels. These systems are useful
for inventory management and enhanced
consumer experience
Dienpi
Panama Trimmings
Dienpi

Deridesen
Euromark Industries Nexgen Packaging Cadica Group
Berning + Sohne Dienpi Prym Fashion
Sustainability is a key focus for many vendors at the show with innovations coming through leather, hardware and
labelling. For leather, chrome-free techniques and natural vegetable-tanned processes are essential, as well as recycled
leather. Buttons are updated through zero-chemical processes and natural dyes for galvanisation as well as recycled
copper. Likewise, labels are updated through recycled materials as well as biodegradable concepts.

Ribbontex
The Labels Specialist
Dienpi
Dienpi
Euromark Industries
With its soft faux-suede quality, jacron is an ideal alternative to leather back patches. Its low price point and sustainable
advantage make it a commercially viable option for mass-market brands. A variety of effects can be used on the material
including hot printing, screen printing and stitching as well as vintage creasing and overdye techniques to create an aged
appearance. Alternatives such as faux leather and recycled leather are also sustainable options.

Dienpi
Nexgen Packaging
Dienpi
Dienpi
Nexgen Packaging
Nexgen Packaging
Select vendors explored the latest RFID (radio-frequency identification), NFC (near field communication) and AR
(augmented reality) technologies to create smart and interactive labels. Patented technologies from Dienpi and
Nexgen communicate with smartphones to provide solutions that support retailer and brand owner initiatives for inventory
management and enhanced consumer experience. Systems are also useful for counterfeiting, traceability and marketing.

Ribbontex
Euromark Industries
Dienpi
Panama Trimmings
Dienpi
Panama Trimmings
Specialist branding vendors move on traditional hot printing with micro hot print techniques and high-frequency 3D effects.
Clean lettering is combined with intricate background textures and patterns, and all-over pattern as well as localised
placement or random 3D effects. With growing interest in sustainability, many vendors shift to chrome-free and vegetable-
dye leathers.

Ribbontex
Panama Trimmings
Cadica Group
Dienpi
Panama Trimmings
Tactile 3D surfaces are made through the use of relief embossed processes that create raised or recessed relief images
and designs on leather back patches, labels and swing tags. Techniques include negative hot printing, 3D weaves and
micro-fibre printing embossing. Raised surfaces can be used for both statement branding as well as adding a decorative
element to combine with subtle branding notes.

Cadica Group
Panama Trimmings
Deridesen
Ribbontex
Dienpi
Panama Trimmings
Slick heat-transfer prints offer a clean and contemporary take on denim branding. Vendors present a variety of textures
that range from translucent prints to raised rubber effects or fine wovens. Clean monochrome effects are ideal for
contemporary styling, while high-frequency printing looks right for fashion or modern workwear looks.

Dienpi
Dienpi
Euromark Industries
Euromark Industries
Cadica Group
Vendors look to a range of innovative print applications such as high frequency, high density and screen printing
techniques. Branding combines hot printing embossing with painterly effects such as watercolour, ombré, paint splatter
and naturally faded looks. These are applied to a range of bases such as jacron, leather, recycled materials and woven
constructions.

Dienpi
Cadica GroupDienpi
Deridesen
As indigo's popularity moves beyond denim and into multiple markets, brands follow suit, treating leather patches, cloth
labels and swing tickets with indigo dips. The natural fade quality of the dyestuff lends itself well to leather patches, as well
as cloth, and creates subtle wear-downs with denim. External labels use high-frequency screen prints to replicate hand-
painted effects.

4th Avenue Graphics
Dienpi
Cadica Group
Panama Trimmings
Original Brand
Panama Trimmings
Woven internal labels are updated with a range of innovative weave techniques. Vendors such as Original Brand and
Nexgen use high-definition labels and high-density damask to create high-quality and durable options. These weaving
methods have twice the density and triple the strength compared with normal damask, while maintaining a combination of
softness and fineness.

Cadica Group
Cadica GroupDeridesen
Cadica Group
Cadica Group
The growing trend for customised denim and patching sees vendors explore a vast range of decorative applications. Ideal
for young men's and juniors' markets, patches come in bright and vibrant tones with fun and kitschy motifs using innovative
techniques such as high-density embroideries, felt and rubberised patches.

Original Brand
RibbontexRibbontex
Ribbontex
Cadica Group
More of a decorative element than traditional branding, taping trims are offered by some vendors as an embellishment for
jeanswear. Designs range from faux selvedge to patterned seam tapes and sporty 1990s elastic styles. Prints and
jacquards allow designers to explore a range of decorative ideas. Ideal for side seams, waistbands and internal seaming.

Berning + Sohne
Prym Fashion Riri Berning + Sohne
Original Brand Prym Fashion Original Brand
Hardware specialists showcase a vast offering of innovations in buttons, rivets and fastenings. Sustainability is a key focus
for many, such as Berning Smart Fasteners and Prym Fashion Italia, which offer eco-friendly finishes, materials and
treatments such as recycled copper and natural dyestuffs. Other vendors such as Riri and Cobra present a selection of
high-fashion style fastenings alongside innovative and technical solutions.

4th Avenue Graphics
nick.williams@me.com | www.4th-avenue.com
Berning Smart Fasteners
info@berning-net.de | www.berning-net.de
Cadicagroup
tarabini@cadica.com | www.cadica.com
Christian Reca Srl
reca.christian@gmail.com
Don Matías Blue Town
info@donmatiasbluetown.com
www.donmatiasbluetown.com
Deridesen
elif.sertkaya@deridesen.com.tr
www.deridesen.com.tr
Dienpi Srl
doriana@dienpi.it | www.dienpi.com/en/
Euromark Industries Srl
paola.pianeti@euromark.it | www.euromark.it
KT Label
+90 212 258 93 93 | www.ktlabel.com
Landes Global
sarah.froben@landes-global.com | www.landes.com
joyce@lbs.com.hk | www.lbs.com.hk
Panama Trimmings
Click on brand name for more images
Moroccan Denim Cluster (MDC)
meryem.rachdi@mdc.ma
www.moroccandenimcluster.org
Nexgen Packaging
kent.pellegrini@nexgenpkg.com
www.nexgenpackaging.com
Original Brand
brent@original-brand.com
Panama Trimmings
nicola@panamatrimmings.it
www.panamatrimmings.it
Piero Turk
bloodymarv@gmail.com | www.pieroturk.org
Prym Fashion Italia
guido.maywald@prymfashionitalia.com
www.prymfashionitalia.com
Rete Its
info@reteits.it | www.reteits.com
Ribbontex Srl
gloria@ribbontex.it | www.ribbontex.it
Riri + Cobra
www.riri.com
Turteks Etiket AS
liana.ciprut@turteksetiket.com | www.turteksetiket.com
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