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DON DRAPER GOES      DIGITAL AND          BEYOND             Part 1
What happened to communication?What really happened to communication?What happened to people’s heads?What happened to stra...
EMERGENCY BROADCAST
Video 1The Last Ad Agency in the World
HOW WE GOT HERE?
Video 2The State of the Internet
Marshall McLuhanMedia: The Extensions of Man
WEB 2.0 Experience                                 WEB 1.0 Experience                                 Human ExperienceThe ...
Can we prevent Doomsday
Turn Back the Clock
BACK TO THE BASICS
Video 3Don Draper says “what?”
ASKING WHAT IS OUR JOB
Lee ClowOur goal was, is, and always will be to turn"what if" into "what is."
WHAT HAPPENED TO COMMUNICATION?
Display Advertising
Search Marketing
Video 4Search Marketing
A new CULT!
Social Media
FB Happiness Index.
If TWITTER was 100 people.
Viva la Blogging!
Mobile Advertising
Gamevertising
Video 5Augmented Reality
Video 6Branded Content
banners, portals, pop-ups, pop-unders, e-mail messages, display ads, streamingmedia, rich media, flash, animation,branded ...
Antonis Kocheilas, Managing Partner LOWE Athensemail: antonis.kocheilas@loweworldwide.comlinkedin: http://gr.linkedin.com/...
To be continued...Tell me what do you think?
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Don Draper goes digital part 1

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We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”. The first part of this presentation asks “what” caused by the digitalization of communication:

• What happened to communication?

Published in: Business

Don Draper goes digital part 1

  1. 1. DON DRAPER GOES DIGITAL AND BEYOND Part 1
  2. 2. What happened to communication?What really happened to communication?What happened to people’s heads?What happened to strategy?What happened to agencies?WHAT’S NEXT?
  3. 3. EMERGENCY BROADCAST
  4. 4. Video 1The Last Ad Agency in the World
  5. 5. HOW WE GOT HERE?
  6. 6. Video 2The State of the Internet
  7. 7. Marshall McLuhanMedia: The Extensions of Man
  8. 8. WEB 2.0 Experience WEB 1.0 Experience Human ExperienceThe Augmented Human Experience
  9. 9. Can we prevent Doomsday
  10. 10. Turn Back the Clock
  11. 11. BACK TO THE BASICS
  12. 12. Video 3Don Draper says “what?”
  13. 13. ASKING WHAT IS OUR JOB
  14. 14. Lee ClowOur goal was, is, and always will be to turn"what if" into "what is."
  15. 15. WHAT HAPPENED TO COMMUNICATION?
  16. 16. Display Advertising
  17. 17. Search Marketing
  18. 18. Video 4Search Marketing
  19. 19. A new CULT!
  20. 20. Social Media
  21. 21. FB Happiness Index.
  22. 22. If TWITTER was 100 people.
  23. 23. Viva la Blogging!
  24. 24. Mobile Advertising
  25. 25. Gamevertising
  26. 26. Video 5Augmented Reality
  27. 27. Video 6Branded Content
  28. 28. banners, portals, pop-ups, pop-unders, e-mail messages, display ads, streamingmedia, rich media, flash, animation,branded content, product placement,search engine marketing, blogs, vlogs,podcasts, vodcasts, IM, SMS, RSS, wikis,retail kiosks, microsites, advergaming,gamevertising, augmented reality gaming,social networks, wireless, mobile, contentsponsorships, events, buzz, guerilla, andviral marketing, iTV, IPTV,and more.
  29. 29. Antonis Kocheilas, Managing Partner LOWE Athensemail: antonis.kocheilas@loweworldwide.comlinkedin: http://gr.linkedin.com/pub/antonis-kocheilas/6/9b8/844I am a strategic planner by trade. I am deeply interested in all developmentsin the theory and practice of Strategic Marketing and IntegratedCommunications. I have a fascination around the evolutionary impact oftechnology and Media on the human experience. Therefore I read extensivelyon the subject and keep myself up to date in every way accessible.
  30. 30. To be continued...Tell me what do you think?

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