Personal Information
Organization / Workplace
New Delhi Area, India India
Occupation
Director - Digital at GroupM
Industry
Advertising / Marketing / PR
About
Digital media is not restricted to channels anymore as the world of traditional, digital and emerging new technologically driven touch points are blending together. Technological advancement and newer ways to find and engage with the end consumer are enabling each mediums to talk to each other making it imperative for the brands and marketers to understand device and screen preference, role of each mediums to build effective marketing campaigns in the era of digital lifestyle.
Every campaign needs newer methods, newer understanding as the dynamics are changing every day. Spot buys, channels Silos are no longer relevant; it’s the ecosystem that matters the most. Advertising these days is...
Tags
digital media
digital marketing
digital strategy
content marketing
mobile marketing
marketing digital
content strategy
app marketing
internet marketing
content management
ecommerce
in-app integration
strategic partnership
in-game integration
dco
dynamic creative optimisation
vogon
mobile apps
integrated media
rtb
programmatic media
online marketing
google analytics
analytics
sports
social media
social media marketing
social media strategy
See more
Presentations
(9)Documents
(1)Likes
(14)Determining reach & frequency goals
Cassie Stox
•
11 years ago
Why Social Media Chat Bots Are the Future of Communication - Deck
Jan Rezab
•
7 years ago
How to use visual user generated content to drive omni-channel commerce
Olapic
•
8 years ago
Content Curation Revolution: Critical Factors and Key Emerging Trends
Robin Good
•
8 years ago
2016 Trends for Influencer Marketing
Social Media Today
•
8 years ago
Top 10 Digital Trends: How India will hack growth in 2016
Avinash Jhangiani
•
8 years ago
Key Digital Trends for 2016
Ogilvy Consulting
•
8 years ago
We Are Social: Think Forward 2016
We Are Social
•
8 years ago
Secrets to impactful presentations volume 2 - 8 tools
Havain
•
8 years ago
Digital Strategies for Luxury Brands
Marci Ikeler
•
14 years ago
Branding and Social Media Marketing
Eric Bryn
•
9 years ago
Digital is dead
Kai Platschke
•
13 years ago
2013 05 BEA - ’Mobile is eating the World’
Benedict Evans
•
10 years ago
Digital Predictions 2013
Soap Creative
•
11 years ago
Personal Information
Organization / Workplace
New Delhi Area, India India
Occupation
Director - Digital at GroupM
Industry
Advertising / Marketing / PR
About
Digital media is not restricted to channels anymore as the world of traditional, digital and emerging new technologically driven touch points are blending together. Technological advancement and newer ways to find and engage with the end consumer are enabling each mediums to talk to each other making it imperative for the brands and marketers to understand device and screen preference, role of each mediums to build effective marketing campaigns in the era of digital lifestyle.
Every campaign needs newer methods, newer understanding as the dynamics are changing every day. Spot buys, channels Silos are no longer relevant; it’s the ecosystem that matters the most. Advertising these days is...
Tags
digital media
digital marketing
digital strategy
content marketing
mobile marketing
marketing digital
content strategy
app marketing
internet marketing
content management
ecommerce
in-app integration
strategic partnership
in-game integration
dco
dynamic creative optimisation
vogon
mobile apps
integrated media
rtb
programmatic media
online marketing
google analytics
analytics
sports
social media
social media marketing
social media strategy
See more