1. In this Issue >>>
Entering a New Frontier
Share.Habitat.Org
In recognition of Habitat for Humanity
of Winchester-Frederick County’s
proven success in actively engaging
partners and customers through social
media, Habitat for Humanity Interna-
tional has chosen our affiliate as one
of a select group of affiliates nation-
wide to help launch Share.Habitat.org,
Habitat’s new online crowdfunding
portal. This exciting new fundraising
tool harnesses the power of the Inter-
net, enabling Habitat supporters
worldwide to instantly donate online
and designate their gift for the Win-
chester-Frederick County affiliate. In
this way, it broadens the reach of
HFHWFC’s local fundraising efforts.
Share.Habitat.org enables HFHWFC to
run multiple crowdfunding campaigns
Access to decent, affordable housing
is the central foundation for break-
ing the cycle of poverty in our local com-
munity. Over the past 17 years Habitat for
Humanity of Winchester-Frederick County
(HFHWFC) has built and rehabilitated 58
area homes for over 200 deserving part-
ner family members. We could not have
done this without the help and support of
our donors and community partners.
While we celebrate the lives changed
through our work, the vast and ever grow-
ing need for safe, affordable housing calls
us at HFHWFC to take a bold step. Over
the next five years, HFHWFC is focusing on
a broader, more holistic approach to
strengthening and stabilizing our commu-
nity through collaborative neighborhood
revitalization partnerships emphasizing
local grass roots, sustainable solutions to
the global housing crisis. Each home we
build or rehabilitate bears the weight of
greater significance: As our partner fami-
lies become homeowners they help foster
pride of ownership, which in turn enhanc-
es social and economic sustainability in
our neighborhoods. Families are strength-
ened, and every dollar invested in
Habitat’s homebuyer program returns
almost $1.70 in economic benefits to our
community.
Our focus throughout 2014 has been on
building a strong sense of community
Mike
With best wishes, I am
Michael L. Butler
Executive Director
at once and provides real-time re-
porting on campaign progress. It also
includes management tools that make
timely tracking and acknowledgment
of donors much more efficient.
Share.Habitat.org is linked to
HFHWFC’s Facebook page and web-
site, and can even be hosted on indi-
vidual social media outlets such as
supporters’ Facebook pages to create
plug-and-play personalized fundraising
campaigns for the local affiliate—all
the while maintaining the power and
integrity of the Habitat brand. Training
on the use of this new tool is under-
way, and the affiliate is hoping this
new tool will dramatically increase the
affiliate’s fundraising capacity in the
years ahead.
Our Vision >>>
A world where everyone has a decent place to live.
Our Mission >>>
Seeking to put God’s love into action, Habitat for Humanity brings people together to
build homes, communities and hope.
About HFHWFC >>>
Habitat for Humanity of Winchester-Frederick County is part of a global,
nonprofit housing organization operated on Christian principles that seeks
to put God’s love into action by building homes, communities and hope.
identity to achieve neighborhood revitaliza-
tion in Winchester’s North End. In addition
to our home construction projects,
HFHWFC is collaborating with the North
End Citizens’ Association (NECA), area resi-
dents, and other community partners to
launch the North End Visioning Project, a
grass roots effort to chart a new communi-
ty-centric vision in the North End that will
stabilize and enhance the value of the
neighborhood locally known as “The Block.”
We have a full line-up of qualified hard-
working family partners in need of decent,
affordable homes. We have strategically
acquired many vacant and neglected North
End properties over the past year, and
through our robust three-year construction
schedule will transform these properties
into modest, affordable homes for our part-
ner families. With the ongoing gift of your
time, talent and financial support, we can
continue to build on the progress we have
made over the past years and achieve even
greater neighborhood revitalization for
years to come.
As always, we are grateful for your support
as we continue to strengthen and stabilize
our community block by block.
2013-2014 Board of Directors >>>
President
Strick Heilman
Vice President
Karen Holman
Secretary
Chelsea Hester
Treasurer
Jonathan Motichka
Robert Hand
Ralph Hensley III
Eileen Isola
Chris Mohn
Harry T. Newman
Robert Hand
Jim Ross
Paul Rudolph
Richard Setton
Doug Stallard
Catherine Terzian
New 2015 BOD
Inductees
Candace Davenport
Jake Bickley
Peggy Loy
Paul Montgomery
Staff >>>
Executive Director
Michael Butler
Resource-Development Director
Rebecca Lipscomb
Construction & Safety Manager
David Donivan
Program Directors
Jan Lower
Julia Fielding
Operations & Finance Manager
Bonita LeMarr
Marketing-Development Coordinator
Kimberley Wilt
Receptionists
Charlotte Washington
Marianne Biviano
Habitat for Humanity of Winchester-Frederick County | PO Box 1653 | Winchester, VA 22604 |540.662.7066 |www.habitatwfc.org
Directors
Vaibhav Agarwahl
Melissa Bland
Cary Craig
Mike Cutrona
Linda Delene
Brenda Gibson
Rev. Webster Gibson
Looking Forward
Habitat has big things in store in 2014-2015 and beyond. Watch for news on
these exciting developments in the coming months:
Community-strengthening action plans through the North End Visioning
Project, a collaborative effort among the North End Citizen’s Association,
Habitat for Humanity, North End area residents, and other community
partners
16 new construction and rehab projects through 2017 in Winchester’s
North End
New fundraiser events, including Jitterbuild, a big band Swing-themed
gala at The George Washington Hotel in September
House sponsorship opportunities in 2015, including Women Build in
May, an Interfaith build bringing multiple area faith organizations togeth-
er, and an Opportunity build encompassing partners from the local
banking and financial planning sector
Breaking the Cycle
of Poverty >>>
Reshaping City Lights helps fuel
Habitat’s mission in the
North End
Habitat for Humanity of Winchester-Frederick
County (HFHWFC) is expanding its new
construction program with the recent
acquisition and rehabilitation of 11 City Lights
rental properties in Winchester’s North End,
with six more acquisitions pending and another
six targeted over the next two years. The
integration of these 22 City Lights properties
into HFHWFC’s five-year construction and
rehabilitation plan in Winchester’s North End
complements Habitat’s global mission and
enables HFHWFC to achieve critical mass at
the local level with a total of nine homes slated
for completion through 2016 in a four-block
radius.
Breaking, continued on inside spread
Gratitude Report 2013-2014
Exploring Habitat for Humanity
of Winchester-Frederick County’s
strategic block-by-block shift
toward holistic neighborhood
revitalization

2. On Location! TVBA Blitz Build
Measurable Results >>>
The house building process usually
takes about six months, but imagine
building a home from the ground up
in about 10 days! HFHWFC
partnered with the Top of Virginia
Building Association (TVBA) to build
a modest yet beautiful new home on
North Kent Street, making the
dream of decent, affordable home-
ownership a reality for one
hard-working single dad and his
sons. HFHWFC is immensely grateful
for its partnership with TVBA. It’s
just one shining example of the
magnitude of community support
for Habitat’s mission.
Changing Lives <<<Partner Family Spotlight
Active online community support leads to new milestones
ReStore Achieves Another Banner Year
1944 Abrams Creek Drive | Winchester, VA 22601 | 540-662-9704
Open to the Public: Tues-Fri 9 am—5pm | Sat 9am—2 pm
This summer the ReStore reached
8,000+ “likes” on Facebook, but
more important than the numbers
is the volume of community engage-
ment and support these 8,000 social
media fans represent. With the
power of social media, the ReStore
increased its capacity for both
donations and sales in 2014 and has
expanded its real-time interaction with customers and fans through the
online community. This led to a record gross sales of over $664,000, and
the ReStore was proud to support HFHWFC’s operational costs and go
beyond to contribute nearly $300,000 to the 2014 construction program.
This active engagement through social media is breaking new ground
and enables our Winchester-Frederick County ReStore to meet high
customer demand and remain one of the top-performing ReStores in the
nation.
Social Media Savvy >>>
map for transforming economical-
ly challenged neighborhoods in
Winchester’s North End into
neighborhoods of opportunity.
Habitat is renovating the City
Lights properties to meet the
affiliate’s quality standards and
improve living conditions for the
current residents. The properties
will then transition to the custom-
ary model of HFHWFC homeown-
er properties as those tenants
who are able and desire to do so
qualify to enter Habitat’s
homebuyer program.
Habitat achieved an important
new milestone in this effort in
October with the completion of its
very first rehabilitation of a City
Lights property. The project creat-
ed handicap accessibility for a
long-time North End resident,
Betty, who has struggled for years
with age-and-mobility related
challenges. In addition to provid-
ing greater safety and dignity for
Betty, the project paved the way
for at least three more City Light
construction/rehab builds to get
underway in 2014, with more
planned over the next three years.
This successful integration of City
Lights into HFHWFC’s vision of
holistic neighborhood revitaliza-
tion creates a shining example of
how Habitat’s mission to rebuild
the community block by block is
tangibly changing lives in
Winchester’s North End.
 65% of our homeowners feel financially better off than 5 years ago
 70% of our homeowners feel that children in their home have made
educational achievements
 82% of our homeowners say they have made educational
achievements
17 Years of Helping the Community >>>
 58 homes completed since 1998
 Over 200 assisted through Habitat’s
homeownership & revitalization
programs
 Over 70 adults are now homeowners &
real estate taxpayers
 Every dollar invested in Habitat returns
almost $1.70 in economic benefits to
our community
 100% of donated funds support Habitat’s
construction program
Volunteer Hours >>>
continued from front page
As these 22 rental properties transi-
tion over time into Habitat’s Home-
buyer Program, Habitat is expand-
ing the concept of City Lights into a
broader, more holistic program of
neighborhood revitalization that is
dramatically increasing HFHWFC’s
capacity and rebuilding the North
End community block by block, not
just home by home.
The integration of these City Lights
properties is part of HFHWFC’s
effort to create a more responsive
and agile pathway to decent,
affordable housing in the North
End, an area that has yet to share
in the benefits of our nation’s eco-
nomic recovery. HFHWFC’s new
vision for neighborhood revitaliza-
tion encompasses both City Lights
properties and new construction. It
represents a noble and philan-
thropic reshaping of the former City
Lights Project to create a new road
Breaking the Cycle
of Poverty
A very determined
and hard-working
family, Brandon
and Brandi focus
on raising their
toddler son while
balancing work and continuing educa-
tion. Brandi recently graduated from
LFCC with a degree in Early Childhood
Education. Brandon works second shift
as a materials loss handler. These
dedicated parents worked steadily to
fulfill the sweat equity hours for their
own home, then went above and
beyond to help on other Habitat builds
in their new Highland Avenue
neighborhood. The family settled into
their new home in October and is
excited to contribute to the North End
through ongoing community projects.
Carmen has lovingly
raised her grand-
son, Kevin since
infancy and faced
an uphill battle for
years to keep a de-
cent roof over their heads. Carmen de-
sired a better life with a safe, stable
home for her small family. During the
late summer dedication for her new
Habitat home on Highland Avenue, Car-
men said that her faith in God inspired
her to turn to HFHWFC for help. Car-
men says being in their own affordable
home has brought greater stability to
the family. They are off to a wonderful
start in their new neighborhood, and
Kevin is now enrolled at LFCC. He cred-
its his grandmother and her dedication
as a positive driving force in his life.
Oscar has his hands
full as a single dad
raising two sons
and working full-
time in manufac-
turing. Oscar strug-
gled with the high cost of area housing
and faced daily hardship searching for a
decent home where he could set down
roots to raise his sons. But this quiet
man kept a smile on his face and perse-
vered. Turning to HFHWFC, he worked
diligently to meet Habitat’s stringent
partner family requirements. Through
his own hard work and sweat equity,
Oscar became the homebuyer for the
2014 TVBA Builder’s Blitz Home. The
family moved into their Kent Street
home in October and are happy to be
part of the community.
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2013-2014 ReStore Staff
Lorie Sterling Director
Denny Smith Manager
Billie Smith Sales
Robert Clarke Warehouse
Adam Glogau Materials
 Number Volunteers: 612
 Number of Volunteer-Hours: 6,428
 Number of 100+-Hour Volunteers: 16
HFHWFC 2013-2014 Expenses