SlideShare a Scribd company logo
1 of 36
Business Intelligence Solutions
JAKARTA | 9-13 DESEMBER 2019
Microsoft Data Platform MVP Since 2006
Founder SQL Server Indonesia User Group Community
Milis : sqlserver-indo@yahoogroups.com
https://www.facebook.com/groups/sqlserverindonesia
About Me
My Name : Kiki Rizki Noviandi
http://www.kwad5.com
https://mvp.microsoft.com/en-
us/PublicProfile/33869?fullName=Kiki%20Rizki%20Noviandi
Agenda
What is BI
Business
Intelligence &
Data
Warehouse
Lifecycle for
Decision
Support
Systems
The Need for
Business
Intelligence
The
Datawarehouse
Extract
Transform Load
(ETL)
Analysis (OLAP
Cube)
The 3 Layers Of
BI & Microsoft
Toolset
3
5
What is BI?
Business intelligence (BI) is a set of theories, methodologies,
architectures, and technologies that transform raw data into meaningful
and useful information for business purposes.
Different systems
6Business Intelligence
Data repository
Reports
7
Gartner is the world's leading information technology research and
advisory company.
“We deliver the technology-related insight necessary for our clients to
make the right decisions, every day”
TOP Strategic
8
9
BIandanalytics
vendors
Magic Quadrant report for 10
Business management issues
“We have mountains of data in this company, but we can’t access it.”
“We need to slice and dice the data every which way.”
“You’ve got to make it easy for business people to get at the data
directly.”
“Just show me what is important.”
“It drives me crazy to have two people present the same business
metrics at a meeting, but with different numbers.”
“We want people to use information to support more fact-based decision
making.”
11
The Business Intelligence Lifecycle
The complaints:
“We need information but all we have is data!”
Why Companies Need Business Intelligence by Jose Allan Tans
“Need to make data manageable and actionable in a timely manner”
Need for Business Intelligence Grows by Diann Daniel (CIO Magazine)
“Information overload”
The Snake Oil selling points:
Surface performance & operational efficiencies and deficiencies
Reveal untapped opportunities
╶ Data Mining
╶ Forecasting & Trending
Democratization of the data
Decision Support System (DSS)
Balanced Scorecard
Key Performance Indicators (KPIs)
And if you call in the next 30 minutes…
The need for Business Intelligence
The need for Business Intelligence
…Reactive Manager
╸ Answer questions
╸ Solve issues
╸ Trending
╸ Make decisions
╸ Understand your customers
╸ Report
Proactive Manager…
╸ Propose new questions
╸ Identify future issues
╸ Forecasting
╸ Surface decision points
╸ Discover potential customers
╸ Gain insight:
- Bill Inmon
A data warehouse is a for all or
parts of the that an ‘s
various business systems .
central repository
significant data enterprise
collect
The Data Warehouse
Central repository for all significant data that an
enterprise collects.
The Data Warehouse
Small OLTP database
Business Issue:
A customer’s order was seriously delayed.
Simple Business Question:
Who was our product supplier?
Issue & Question
Small OLTP database
Large OLTP database
Data Warehouse
23
must make an
organization’s information
easily accessible
must present the
organization’s information
consistently
must be adaptive and
resilient to change
must be a secure bastion
that protects our
information assets
must serve as the
foundation for improved
decision making
the business community
must accept the data
warehouse if it is to be
deemed successful
Data Staging Area - ETL
25
EXTRACTION
• reading and
understanding the source
data and copying the
data needed for the data
warehouse into the
staging area for further
manipulation.
TRANSFORMATION
• cleansing, combining
data from multiple
sources, deduplicating
data, and assigning
warehouse keys
LOADING
• loading the data into the
data warehouse
presentation area
Basic Elements of the
Data Warehouse
26
Ralph Kimball, Margy Ross, The Data Warehouse Toolkit, 2nd Edition, 2002
Operational Source
Systems
27
capture the
transactions
of the
business
queries
against
source
systems are
narrow
stovepipe
application
Data Staging Area
╸ a storage area AND
╸ a set of ETL processes (extract-transform-load)
╸ it is off-limits to business users and does not provide
query and presentation services.
28
Fact:
37 Lemons were sold during April in our Chicago stores.
Measure: Units sold
Dimension:Product
Dimension: Time
CUBE
Data Warehouse: ETL
One or many
data marts
One or many
data sources
One or many
uses
Microsoft SQL Server
╸ SQL Server Integration Services (SSIS)
╶ tool for the ETL process
╸ SQL Server Analysis Services (SSAS)
╶ tool for multidimensional modeling
╸ SQL Server Reporting Services (SSRS)
╶ tool for reporting
34
Presentation
• SQL Server Reporting Services
• SharePoint
• Performance Point
• Excel
Analysis
• SQL Server Analysis Services
• PowerPivot
E.T.L
• SQL Server Integration Services
The Microsoft Toolset
QUESTION ?

More Related Content

Recently uploaded

BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptxBPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptxMohammedJunaid861692
 
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...SUHANI PANDEY
 
Mature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxMature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxolyaivanovalion
 
Best VIP Call Girls Noida Sector 39 Call Me: 8448380779
Best VIP Call Girls Noida Sector 39 Call Me: 8448380779Best VIP Call Girls Noida Sector 39 Call Me: 8448380779
Best VIP Call Girls Noida Sector 39 Call Me: 8448380779Delhi Call girls
 
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...amitlee9823
 
VidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptxVidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptxolyaivanovalion
 
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B ResearchDiscover Why Less is More in B2B Research
Discover Why Less is More in B2B Researchmichael115558
 
BDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort ServiceBDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort ServiceDelhi Call girls
 
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 nightCheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 nightDelhi Call girls
 
Midocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxMidocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxolyaivanovalion
 
BabyOno dropshipping via API with DroFx.pptx
BabyOno dropshipping via API with DroFx.pptxBabyOno dropshipping via API with DroFx.pptx
BabyOno dropshipping via API with DroFx.pptxolyaivanovalion
 
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
 
Zuja dropshipping via API with DroFx.pptx
Zuja dropshipping via API with DroFx.pptxZuja dropshipping via API with DroFx.pptx
Zuja dropshipping via API with DroFx.pptxolyaivanovalion
 
Invezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signalsInvezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signalsInvezz1
 
April 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's AnalysisApril 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's Analysismanisha194592
 
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Delhi Call girls
 
Carero dropshipping via API with DroFx.pptx
Carero dropshipping via API with DroFx.pptxCarero dropshipping via API with DroFx.pptx
Carero dropshipping via API with DroFx.pptxolyaivanovalion
 

Recently uploaded (20)

BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptxBPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
BPAC WITH UFSBI GENERAL PRESENTATION 18_05_2017-1.pptx
 
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
 
Mature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxMature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptx
 
Best VIP Call Girls Noida Sector 39 Call Me: 8448380779
Best VIP Call Girls Noida Sector 39 Call Me: 8448380779Best VIP Call Girls Noida Sector 39 Call Me: 8448380779
Best VIP Call Girls Noida Sector 39 Call Me: 8448380779
 
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get CytotecAbortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
 
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
Call Girls Hsr Layout Just Call 👗 7737669865 👗 Top Class Call Girl Service Ba...
 
VidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptxVidaXL dropshipping via API with DroFx.pptx
VidaXL dropshipping via API with DroFx.pptx
 
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B ResearchDiscover Why Less is More in B2B Research
Discover Why Less is More in B2B Research
 
BDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort ServiceBDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort Service
BDSM⚡Call Girls in Mandawali Delhi >༒8448380779 Escort Service
 
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 nightCheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
Cheap Rate Call girls Sarita Vihar Delhi 9205541914 shot 1500 night
 
Midocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFxMidocean dropshipping via API with DroFx
Midocean dropshipping via API with DroFx
 
BabyOno dropshipping via API with DroFx.pptx
BabyOno dropshipping via API with DroFx.pptxBabyOno dropshipping via API with DroFx.pptx
BabyOno dropshipping via API with DroFx.pptx
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in  KishangarhDelhi 99530 vip 56974 Genuine Escort Service Call Girls in  Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
 
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
 
Zuja dropshipping via API with DroFx.pptx
Zuja dropshipping via API with DroFx.pptxZuja dropshipping via API with DroFx.pptx
Zuja dropshipping via API with DroFx.pptx
 
Invezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signalsInvezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signals
 
April 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's AnalysisApril 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's Analysis
 
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
 
Carero dropshipping via API with DroFx.pptx
Carero dropshipping via API with DroFx.pptxCarero dropshipping via API with DroFx.pptx
Carero dropshipping via API with DroFx.pptx
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data ScienceChristy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Designing Business Intelligance Solution

  • 2. Microsoft Data Platform MVP Since 2006 Founder SQL Server Indonesia User Group Community Milis : sqlserver-indo@yahoogroups.com https://www.facebook.com/groups/sqlserverindonesia About Me My Name : Kiki Rizki Noviandi http://www.kwad5.com https://mvp.microsoft.com/en- us/PublicProfile/33869?fullName=Kiki%20Rizki%20Noviandi
  • 3. Agenda What is BI Business Intelligence & Data Warehouse Lifecycle for Decision Support Systems The Need for Business Intelligence The Datawarehouse Extract Transform Load (ETL) Analysis (OLAP Cube) The 3 Layers Of BI & Microsoft Toolset 3
  • 4.
  • 5. 5 What is BI? Business intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes.
  • 7. 7 Gartner is the world's leading information technology research and advisory company. “We deliver the technology-related insight necessary for our clients to make the right decisions, every day”
  • 9. 9
  • 11. Business management issues “We have mountains of data in this company, but we can’t access it.” “We need to slice and dice the data every which way.” “You’ve got to make it easy for business people to get at the data directly.” “Just show me what is important.” “It drives me crazy to have two people present the same business metrics at a meeting, but with different numbers.” “We want people to use information to support more fact-based decision making.” 11
  • 13.
  • 14. The complaints: “We need information but all we have is data!” Why Companies Need Business Intelligence by Jose Allan Tans “Need to make data manageable and actionable in a timely manner” Need for Business Intelligence Grows by Diann Daniel (CIO Magazine) “Information overload” The Snake Oil selling points: Surface performance & operational efficiencies and deficiencies Reveal untapped opportunities ╶ Data Mining ╶ Forecasting & Trending Democratization of the data Decision Support System (DSS) Balanced Scorecard Key Performance Indicators (KPIs) And if you call in the next 30 minutes… The need for Business Intelligence
  • 15. The need for Business Intelligence …Reactive Manager ╸ Answer questions ╸ Solve issues ╸ Trending ╸ Make decisions ╸ Understand your customers ╸ Report Proactive Manager… ╸ Propose new questions ╸ Identify future issues ╸ Forecasting ╸ Surface decision points ╸ Discover potential customers ╸ Gain insight:
  • 16.
  • 17. - Bill Inmon A data warehouse is a for all or parts of the that an ‘s various business systems . central repository significant data enterprise collect The Data Warehouse
  • 18. Central repository for all significant data that an enterprise collects. The Data Warehouse
  • 20. Business Issue: A customer’s order was seriously delayed. Simple Business Question: Who was our product supplier? Issue & Question
  • 23. Data Warehouse 23 must make an organization’s information easily accessible must present the organization’s information consistently must be adaptive and resilient to change must be a secure bastion that protects our information assets must serve as the foundation for improved decision making the business community must accept the data warehouse if it is to be deemed successful
  • 24.
  • 25. Data Staging Area - ETL 25 EXTRACTION • reading and understanding the source data and copying the data needed for the data warehouse into the staging area for further manipulation. TRANSFORMATION • cleansing, combining data from multiple sources, deduplicating data, and assigning warehouse keys LOADING • loading the data into the data warehouse presentation area
  • 26. Basic Elements of the Data Warehouse 26 Ralph Kimball, Margy Ross, The Data Warehouse Toolkit, 2nd Edition, 2002
  • 27. Operational Source Systems 27 capture the transactions of the business queries against source systems are narrow stovepipe application
  • 28. Data Staging Area ╸ a storage area AND ╸ a set of ETL processes (extract-transform-load) ╸ it is off-limits to business users and does not provide query and presentation services. 28
  • 29.
  • 30. Fact: 37 Lemons were sold during April in our Chicago stores. Measure: Units sold Dimension:Product Dimension: Time CUBE
  • 31.
  • 32.
  • 33. Data Warehouse: ETL One or many data marts One or many data sources One or many uses
  • 34. Microsoft SQL Server ╸ SQL Server Integration Services (SSIS) ╶ tool for the ETL process ╸ SQL Server Analysis Services (SSAS) ╶ tool for multidimensional modeling ╸ SQL Server Reporting Services (SSRS) ╶ tool for reporting 34
  • 35. Presentation • SQL Server Reporting Services • SharePoint • Performance Point • Excel Analysis • SQL Server Analysis Services • PowerPivot E.T.L • SQL Server Integration Services The Microsoft Toolset