Flipkart is one of the largest e-commerce platforms in India, offering a wide range of products including electronics, fashion, home appliances, books, and more. However, as an AI language model, I am not aware of the specific changes or discrepancies that may have occurred on Flipkart since my knowledge cutoff in September 2021. It's recommended to visit the Flipkart website or check the latest news for the most up-to-date information on any discrepancies or changes on the platform.

1. Presented By
KULDIP SINGH
• BBA (Hons)
• Roll No. 64
Submmited To
Prof.Dr. Rajan Sharma

2. Flipkart
A STORY OF SELLING

3. CO-FOUNDER OF FLIPKART
SACHIN BANSAL BINNY BANSAL
IIT DELHI IIT DELHI

4. HISTORY
 Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal both alumni of the
Indian institute of technology Delhi. They are not related to each other. They worked for
Amazon.com ,and left to create their new company incorporated in October 2007 as
Flipkart Online Service Pvt.Ltd. The first Product they sold was the book Leaving
Microsoft to change theworld to a consumer from Hyderabad. Flipkart now employes
more than 33000 people. Flipkart allows payment method such as cash on delivery,
credit or debit card transaction , net banking e-gift voucher and card swipe on delivery .
 Flipkart want live in 2007 with the objective of making books easily available to anyone
who had internet access. They’ re present across various categories including movies,
music ,games ,mobile ,camera ,computers healthcare and personal products, home
appliance and electronics-and still counting.

5. INTRODUCTION
• World top 10 most visited E-commerce website
In India with regard to traffic.
• Multiple payment methods available for customer to
make payment more easy.
• fastest growing E commerce website in India.
• it sells nearly 30 product per minutes.

6. ABOUT
• 150 million product
• 80+ defferent catogries
• 160+ million customer
• 2,00,000 big seller
• 2.50,000 small seller

7. INVESTMENT
• Initially, they had spent Rs.400,000 (US$5,900) only for making the
website to set up the business. Flipkart has later raised funding from
venture capital funds Accel india ($1 million in 2009) and Tiger Globle
($10 million in 2010 and $20 million in June 2011).
• Flipkart's reported sales were Rs. 40 million (US$590,000)in FY 2008-
2009" Rs.20 crores in FY 2009-2010, and $75 crores for FY 2010-2011.
• By August 2015, after raising Rs.700 million, Flipkart had already
raised a total of $3 billion, over 12 rounds and 16 investors.

8. PRODUCT
• On Wide range of products
categories
• Electronic goods
• Apparels
• Home and kitchen appliances
•
• Man and woman accessories
• Computer peripherals
software’s
• hardware’s
• Books and media
• Sports store
• Baby and kids section
• Wear outs differentiated on basis of age
Girls
Boys
• Foot weres
Girls
Boys
Baby care
Various products in all to categories have given a chance to all other
Brand to compete with each other for there brand and customer
attraction

9. INTERNAL ENVIROMENT
• On time product delivery by its own logistic company
• Attractive payment modes
• Attractive & Hourly discount coupons
• Advance search engine optimization
• Customer database management

10. PROCESS OF COMPLETING A PURCHASE
• Get the item
procure from supplier (just in time )(supplier selection)
Keep inventory (inventory,prediction,planning)
• Clean & check for sanity
pages missing MRP printed lesser than told to you
• Pack the item
Tamper proof, wather proo,breakage proof
• Select courier & hand-over
courier performances vary across rigions a LOT
• Get tracking id & communicate to customer
follow-up for timely delivery
• Take-care of returns (faulty product / user changes their mind)
minimize return

11. BUSINESS MODEL
• Inventory model
Sell own flip kart
Storage in warehouse
Deliver to customer
• Market place model
Sell another parties
Only earn commission

12. 4 TYPES EARN PROFIT
• Commission fee (Electronic product 1% fee and Books 5% fee)
• Shipping fee (85% delevry self manage and 15% outsource)
• Collection fee (cash on delivery and online payment 2% fee)
• Fixed fee (on basis price)
0-300 Rs.13
300-500 Rs. 11 ,
500 -1000 Rs. 24,
>1000 Rs. 47

13. MARKTING STRATGIE
• Advertising
• Affiliate marketing
• Money power cost

14. Advertising

17. AFFILIATE MARKETING
• Recommendation friend and family
• Facebook
• Instagram
• Whats aap
• Twitter
• Snap chat
• YouTube

18. MONEY POWER
• Live sale
• Festival big billion sale

19. STRENGTHS
• 24*7 customer support services
• Price reduction or discounted price
• Better Search Engine Optimization
• Advance advertising and promotion
• Multiple payment method
• EMI option availability
• E-voucher and e-gift
WEAKNESS
• Less internet knowledge in the small cities
• Less penetration in the small cities
• No delivery to remote areas
• Negative perception about online
transaction
• Slow return polices