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Case Study - Nike
- 1. Nike is an inspiration to athletes everywhere, trail blazers at the forefront of sport and production
development since 1972. To ensure this Nike spirit is infused within every interaction of the
brand, dedicated teams of specialists frequently collaborate with their global colleagues, coming
together four times a year to study the latest innovations. To remain productive, the team needs
to be effective anywhere and at any time, that’s why Nike Australia sought a mobility solution as
innovative as they are.
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The Truphone solution
The Nike team now remains constantly connected. When they travel, they can still download at local speeds, so they’re as productive as they
are when they’re at home. They also have an Australian and US mobile number on a single SIM – so contacts in either country can call at a
local rate, wherever they are.
-- Better team performance
No longer chained to hotel Wi-Fi, the teams use their phones
just as they do at home, they have a better data experience and
high quality calls.
-- Always available, everywhere
With multiple international numbers on a single SIM, the
Australian team is available to their US colleagues at a time and
place that is convenient to them. Plus when they travel, they
don’t have to miss out on life back home.
-- Cost control
Nike Australia has drastically cut its mobile costs by creating
customized plans to fit their communication needs. Costs are
more predictable and more easily managed now.
-- Great service
Michael Rowlands, Office and Facilities Manager for Nike
Australia says, “We really like being able to speak to a single real
person, no matter where we are in the world.”
Nike business challenges
The merchandising team was making regular trips overseas,
during which they were frequently downloading and uploading
large files and required access to real-time information. Although
essential to business activities, the costs to work internationally
were startling.
Nike needed to find a solution that balanced the team’s need to
be connected without recording excessive costs to the business.
“What sets the Truphone network apart from
traditional mobile operators is that they have a
global presence and therefore, when we travel or
when we talk to colleagues abroad, we get better
call quality and fast data speeds.”
Michael Rowlands, Nike Australia