A lecture to first year sports journalism students at UEL about the Broadcast media and its use as a tool in PR.

1. Broadcast
media and its
use as a tool
in PR
6th
March 2018
UeL
Kevin Rye MCIPR, PG Dip PR,
FRSA
info@kevinrye.org
www.kevinrye.org
@kevinrye

2. What do we mean by
‘broadcast media’?
Ofcom regulates the ‘TV,
radio and video-on-demand
sectors’ Source:
https://www.ofcom.org.uk/abo
ut-ofcom/what-is-ofcom

3. It now arguably
includes video ‘self-
publishing’ sites
such as YouTube,
Vimeo, Periscope
and others.

4. As a tool of a PR and other
communications disciplines,
whether for ‘change’
campaigns, or to sell a
product, it’s arguably
unsurpassed.

5. Radio/Audio can paint
pictures in the mind...and
create a bond with other
listeners

6. Link to audio (You
Tube video:
https://is.gd/vOqx
A6

7. Video can make you see the
World in a different way

8. Link to audio (You
Tube video:
https://is.gd/GfCy2
Q

9. Or make you act
differently
Link to Video:
https://is.gd/5QZXo9

10. Source: https://econsultancy.com

11. Radio/Audio can take you
back to a happy time...

12. Link to audio:
https://is.gd/UfBDCl

13. It’s why people crave being on
TV...

14. And radio!

15. But ‘broadcasting’
has changed from
this...
Link to audio:
https://is.gd/38wFvX

16. To this…. http://www.thisisilr.co.uk/rm/rm1timbo1.mp3
http://www.fcumradio.co.uk

17. And this….
https://www.theanfieldwrap.com

18. And from
this...
Link to Video:
https://is.gd/B2xo6t

19. To this...
Link to video:
https://is.gd/ZYJHLL

20. Link:
https://is.gd/
aWxmMP

21. Has it become
more powerful
as a result?

22. Exercise:
Making the
step from self-
publishing to
professional
broadcasting

23. Thanks!
Kevin Rye MCIPR, PG Dip PR,
FRSA
info@kevinrye.org
www.kevinrye.org
@kevinrye