The document discusses the importance of understanding audiences by engaging with their narratives to effectively tell transformative stories. It highlights the influence of millennials and the interconnectedness of all generations, suggesting a fundamental change in family dynamics and storytelling methods. An event hosted by Mowrer Meta-Story seminars is scheduled for March 27, 2017, focusing on these insights.

1. The Most Important Story You Will Hear This Year…
To tell a transformative story to any audience, you must learn
to meet them in their story first.

2. Mowrer Meta-story Seminars Presents:
The Millennial Overturn
The critical insights for brand and entertainment story
development and management.

3. The whole story is very different than just Millennials.
All generations are acting on each other. Who’s influencing who and why?
Where’s this all going?

4. Understand what it means to be part of the new
Superorganism.
Connectedness isn’t just a change in story distribution.
It’s a change in story itself and a change in the human
power equation.

5. Understand the profound permanent change in the new definition of family life.
Stop waiting for it to get better and start creating for this radically different new family normal!

6. JOIN US:
When: March 27th 2017 from 9 to 4
Where: ArcLight Cinemas
395 Santa Monica Place #330
Santa Monica, CA 90401
Go to: http://www.mowrermetastory.com/sign-up-page.html
For more information contact: kevin.mowrer@gmail.com