While this may sound a bit crass, it should be understood that Internet marketing web design has only one goal. The purpose is profits. A company can have the best looking website on the planet, but if it's not performing in the area of generating bottom-line profits, what good is it? You want your web design company to put together a package that not only looks good but also feels good to those who find it online and more importantly, you want it to do what it's supposed to do, which is to generate business.