2. Pyramid Play Mat is a board where kids can play with various toys and store toys once
they are finished playing.
Our product aims to facilitate the tedious clean-up process associated with playtime.
2
4. Our Target Audience
People who’ve purchased
children’s games/toys in the
past 12 months
45,160,000
14,171,390
Lives within 50 miles of their
grandchild
4,545,360
Part of US Labor Force
“On the Move
Mommies”
“Nearby Nanas”
- 25 – 54 y/o
- Female in US Labor Force
- Spent >$50 on kids toys in
last year
- 55+ y/o, Grandparent
- Live within 50 mi of
grandchildren
- Spent >$50 on kids toys in last
year
4
5. Pyramid Play Mat vs. Competition
Price: $48 Price: $58.99 Price: $39.99
StrengthsWeaknesses
• Travel size option
• 12 color options
• Simple, durable
• 4 mesh pockets
• 5 sizes
• Lego board
• Large play area
• Comfortable
• Protects creations
• No creation protection
• No pockets
• Small diameter
• Only sold online
• No creation protection
• High Price
• 1 style/color
• Occupies large floor space
• Ltd. distribution channels
5
10. Key Performance Indicators
Meeting Projections Conversion Rates
Developing realized transactions
Determine campaign effectiveness
Utilize A/B Testing
Compares actuals and projections
Are we satisfying demand?
10
11. Logistics
Consumers
Pyramid Play
Mat Factory –
VB, AK
Shanghai
Warehouse
Suppliers in
China
Retailers
Website
Source & Shipping: 26.5 Days Assembly: .5 Day Final Distribution
Port of Long
Beach, CA
11
12. Notable Expense: Cost of Goods Sold
COGS per Unit
COGS
Year 1 2 3 4 5
COGS 363,177$ 599,560$ 1,053,843$ 1,268,215$ 1,763,029$
COGS/unit 10.10$ 8.90$ 8.33$ 9.39$ 8.07$
12
13. Notable Indicator: Inventory
Inventory Days
InventoryT
Year 1 2 3 4 5
RM Units 855,509 1,344,125 2,287,803 2,456,653 3,523,399
WIP Units 691 1,295 2,433 2,597 4,203
FG Units 4,169 7,630 17,378 17,905 29,718
Total Inventory 165,022$ 266,042$ 471,494$ 522,806$ 743,280$
COGS 363,177$ 599,560$ 1,053,843$ 1,268,215$ 1,763,029$
Inventory Days 166 162 163 150 154
13
14. Quality Metrics + Standards
Inspection
Preventive
Measures
Utilize template to measure cut accuracy
Worker inspects all elements of fabric
Daily Calibration
Machines with high, guaranteed accuracy
14
15. Base Case Scenarios
Project: Internal Rate of Return
43%
Project: Net Present Value
$585,119
Year 1 Year 2 Year 3 Year 4 Year 5
Sales Revenue $841,457 $1,542,368 $2,720,477 $2,897,022 $4,504,898
Marketing Expenses $318,978 $402,893 $609,144 $507,386 $627,929
Total IS Expenses $28,685 $9,812 $21,296 $25,286 $12,735
% Sales 3.4% 0.6% 0.8% 0.9% 0.3%
15
16. Sensitivity
Variable Original Value NPV=0 % Change
Awareness for Move Mommie 100% 91% -9%
Variable Cost 100% 114% 14%
Fixed Administrative Cost 100% 119% 19%
Competition 100% 122% 22%
Marketing Expense (Pull and Push) 100% 130% 30%
Awareness for Near By Nana 100% 68% -32%
ACV 100% 68% -32%
Terminal Value 3,427,282$ 1,824,610$ -49%
Fixed Production Cost (MOH) 100% 158% 58%
Terminal Value
$3,427,282
16
17. Risk + Mitigation
Building + maintaning our
relationships with suppliers
Growing our marketing
teams and hiring
experienced professionals
Tracking and updating our
awareness and ACV
Increasing Variable
Cost
High Marketing
Expense
Competition + Losing
Awareness
Year 1 2 3 4 5
Competition 0% 0% 20% 30% 35%
Manufacturer's Rep. 1 1 0 0 0
Sales Force 0 0 1 1 1
17
19. Marketing
1. Sales Forecast
2. Base Case Sales Forecast
3. Best Case Sales Forecast
4. Worst Case Sales Forecast
5. Margins Breakdown
6. In – Store Marketing Tactics
7. Base Case ACV
8. Compensation
9. Years 1-5 IMC
19
28. Operations Management
1. House of Quality
2. Primary + Secondary Suppliers
3. Center of Gravity
4. Factory Layout
5. Make – Buy – Analysis
6. Process Flow Diagram
7. Year 1 – Organizational Structure
8. Year 5 – Organizational Structure
9. Cost of Goods Sold
28
38. Finance
1. Break-Even Analysis
2. Base Case Income Statement
3. Base Case Balance Sheet
4. Base Case Cash Flow
5. Best Case Cash Flow
6. Worst Case Cash Flow
7. NPV Profile
38
