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September 2014 
Human Resource Services 
Stock Compensation 
2014 Assumption and 
Disclosure Study
Dear Clients and Friends 
PwC is pleased to share with you our Stock Compensation 2014 Assumption and Disclosure Study. This study presents our analysis of the 2013 year-end assumptions and disclosures for large US public companies as well as separately for high tech companies. 
In preparing this year’s study, we considered only companies that reported stock compensation expense in their 2013 10-K with a December 31 fiscal year-end. Our “large company group” was recast from 2012 and is now comprised of the top 100 ranked companies in the S&P 500. We also recast our 2013 “high tech company group”, consisting now of the top 100 companies (equally distributed) on the NASDAQ technology, biotech, and pharmaceutical industry lists. Side-by-side comparative information for the two groups is also provided. 
To obtain the financial information for the stock-based compensation plans included in the study, we reviewed the publicly available annual reports for the companies selected. We also included 2009 through 2012 data as well as 2006 data (when ASC 718 stock compensation rules were implemented) for historical comparison and perspective. Please note, all historical data is that of the recast large and high tech company groups. 
The study highlights are summarized in the first section, followed by more detailed comparative information and discussion. 
We hope you will find the results of our Stock Compensation 2014 Assumption and Disclosure Study useful in benchmarking your company’s assumptions and other data points associated with your stock compensation plans.
September 2014 
Table of contents 
Summary 2 
Mix of Awards Granted 4 
Mix of Awards Granted—Specific Type 7 
Option pricing model 8 
Option pricing model Assumptions 9 
Option pricing model Assumptions 
—Expected Term 11 
Option pricing model Assumptions 
—Volatility 13 
Option pricing model Assumptions 
—Risk-Free Rate and Dividend Yield 15 
Stock Compensation Expense 17 
Comparison to Year of ASC 718 
(Formerly FAS 123R) Adoption 19
2 Stock Compensation 
We performed an analysis of the stock 
compensation disclosures made by 100 
Large1 companies and 100 High Tech2 
companies. All information in this 
analysis is based on published annual 
reports and other publicly available 
information of the selected companies. 
Due to recasting the companies within 
our Large and High Tech groups, 
certain companies included in our 
Summary 
study in prior years are not included 
in this 2014 study. Also, as compa-nies 
may not have issued stock-based 
compensation awards in all prior 
years, data for some years may consist 
of less than 100 companies3. 
The following highlights the results of 
our study and compares the 2013 data 
to 2012 data. 
1 “Large” refers to the top 100 companies in the S&P 500 with stock compensation expense in 2013 and a fiscal year-end of 
December 31. 
2 “High Tech” refers to the top 100 companies on the NASDAQ technology, biotechnology, and pharmaceutical industry lists, 
evenly distributed, with stock compensation expense in 2013 and a fiscal year-end of December 31. 
3 When data consists of less than 100 companies, results are for only those companies reporting (i.e., proportional 
distribution will add up to 100% even when there are less than 100 companies in the analysis). 
4 Excludes companies with a net operating loss. 
5 For purposes of this study “stock options” is used to refer to both employee stock option and stock appreciation right 
(“SAR”) awards granted by a company, unless separately presented and identified. 
6 For purposes of this study “restricted stock” is used to refer to restricted stock, restricted stock unit and unvested unit 
awards granted by a company. 
Highlights 
Large Companies High Tech Companies 
2013 2012 2013 2012 
Number of Companies in Study 
with Stock Compensation 
100 100 100 98 
Stock Compensation as a 
Percentage of Income-Median4 
3.27% 3.71% 9.18% 10.64% 
Types of Equity Awards Granted 
(units) 
Stock Options5 49% 42% 41% 48% 
Restricted Stock6 51% 58% 59% 52% 
Use of the Black-Scholes 
Valuation Model Only 
85% 85% 92% 92% 
Assumptions Used for Black- 
Scholes Model-Median 
Expected Term (years) 6.00 6.00 5.70 5.60 
Volatility 30.04% 34.00% 37.00% 40.05% 
Risk-free Rate 1.10% 1.10% 1.17% 0.90% 
Dividend Yield (for Companies 
with a non-zero yield) 
2.30% 2.30% 2.06% 2.34%
2014 Assumption and Disclosure Study | PwC 3 
Large Companies 
Option pricing model assumptions at 
December 31, 2013 remained steady 
compared with those reported at 
December 31, 2012 for Large compa-nies. 
The volatility assumption on 
average decreased similar to what we 
observed for the High Tech companies. 
But other assumption averages are 
essentially unchanged since last year. 
Equity awards granted by Large 
companies are showing a balance 
(by share unit volume) at nearly a 
50/50 split between stock options 
and restricted stock awards in 2013, 
reflecting a small increase in the 
number of stock option grants since 
2012. And similar to the High Tech 
companies, the value of restricted 
stock awards far exceeded the value 
of stock options granted in 2013, with 
restricted stock making up 85% of 
the total grant value, up from 82% 
in 2012. 
High Tech Companies 
Overall, option pricing model 
assumptions at December 31, 2013 
changed modestly from assumptions 
at December 31, 2012. Of the more 
significant assumptions, the average 
assumed expected term lengthened 
slightly, while the stock price vola-tility 
assumption has decreased, 
following a trend since 2009. 
When valuing stock options, compa-nies 
continue to rely heavily on the 
Black-Scholes option pricing model 
and primarily base their expected 
term and volatility assumptions on 
historical experience. 
Restricted stock awards continue to 
be the leading type of equity award 
granted (by share unit volume) 
for these companies, and trending 
upwards from 2012 to a 60/40 split. 
However, the value of restricted stock 
granted far outpaced stock options at a 
rate of $6 of restricted stock value for 
each $1 of stock option value in 2013.
0% 
20% 
40% 
60% 
80% 
2013 2012 
42% 
58% 
46% 
54% 
31% 
69% 
58% 
42% 
49% 51% 
2011 2010 2009 
Options granted RS granted 
Percent of Companies 
Award Mix—Options and Restricted Stock (percent of share units awarded) 
4 Stock Compensation 
Large Companies 
Over the last 5 years, the shift from 
options to stock awards has been 
consistent. The number of options 
granted exceeded stock awards by a 
1.5 to 1 ratio in 2009 for the Large 
companies in our study group. Since 
then, the number of options granted 
has been just under the number of 
stock awards (with 2010 being a 2 to 1 
ratio in favor of stock awards primarily 
on account of financial services 
companies in the study group). 
Mix of Awards 
Granted 
From a value perspective, option grants 
have steadily decreased in comparison 
to stock awards. In 2009, the ratio of 
stock to option awards was about 2.5 
to 1; by 2013 that ratio had grown to 
almost 6 to 1, similar to the High Tech 
company ratio. 
(In thousands) 
2013 2012 2011 2010 2009 
Total options 354,338 401,276 423,465 576,338 1,052,524 
Total grant date 
option value 
$3,579,354 $3,871,881 $4,329,668 $4,863,435 $5,365,314 
Total stock 373,147 558,987 496,114 1,272,572 759,557 
Total grant date 
stock value 
$20,651,821 $17,918,469 $19,400,143 $26,146,607 $12,396,387
Award Mix—Options and Restricted Stock (percent of value) 
0% 20% 40% 60% 80% 100% 2013201222% 28% 85% 201120102009Options grantedRS granted Percent of Companies 82%82%78% 72% 18%18%15% 
5 
2014 Assumption and Disclosure Study | PwC 
High Tech Companies 
Over the last 5 years, the shift from options to stock awards has been consistent. The number of options granted exceeded stock awards by a 2 to 1 ratio in 2009 for the High Tech companies in our study group. Since then we’ve seen a reversal in that ratio, with a significantly higher proportion of restricted stock to options. This movement is due to a number of factors, including pressure from shareholder advisory firms, employee perceptions of value, alignment of employee and shareholders interests, manage shareholder dilution, etc. 
From a value perspective, option grants have steadily decreased in comparison to stock awards. In 2009, the ratio of value of stock to option awards was about 3 to 2; by 2013 that ratio had grown to almost 6 to 1. 
(In thousands) 
2013 
2012 
2011 
2010 
2009 
Total options 
257,845 
278,514 
287,803 
320,890 
607,581 
Total grant date option value 
$3,206,120 
$2,972,944 
$2,582,255 
$2,781,762 
$5,039,336 
Total stock 
375,806 
304,292 
466,490 
327,161 
299,924 
Total grant date stock value 
$17,871,123 
$14,662,241 
$11,798,608 
$9,175,154 
$6,716,321
Award Mix—Options and Restricted Stock (percent of share units awarded) 
0% 20% 40% 60% 80% 2013201248%52% 38% 62% 41% 59% 201120102009Options grantedRS granted Percent of Companies 50%50% 67% 33% 0% 20% 40% 60% 80% 100% 2013201223% 43% 85% 201120102009Options grantedRS granted Percent of Companies 83%82%77% 57% 18%17%15% 
Award Mix—Options and Restricted Stock (percent of value) 
6 
Stock Compensation
0% 
10% 
20% 
30% 
40% 
50% 
1.03% 
15.46% 
2.06% 
43.30% 
3.09% 
7.22% 
27.84% 
RSU/RS/unvested 
stock asard (“RS”) only 
SARs only Options & RS Options & SARs Options & RS 
& SARs 
Options Only RS & SARs 
Award Mix—By Specific Type (percent of companies) 
Award Mix—By Specific Type (percent of companies) 
0% 
10% 
20% 
30% 
40% 
50% 
6.19% 5.15% 
0.00% 
42.27% 
10.31% 
4.12% 
31.96% 
RSU/RS/unvested 
stock asard (“RS”) only 
SARs only Options & RS Options & SARs Options & RS 
& SARs 
Options Only RS & SARs 
2014 Assumption and Disclosure Study | PwC 7 
Large Companies 
Of the Large companies in our study, 
for 2013 nearly 19% of companies 
granted just one type of equity award 
(including 15% of companies granting 
only stock awards). However, the 
majority of companies (71%) provided 
a mix of equity award types including 
both stock options and restricted stock, 
with about a third of those companies 
also providing SARs. 
Mix of Awards 
Granted—Specific 
Type 
High Tech Companies 
Of the High Tech companies in our 
study, for 2013 only 11% of companies 
granted just one type of equity award 
(6% granted stock options only, 
5% granted restricted stock only, 
and none granted SARs only). The 
majority of companies (74%) provided 
a mix of equity award types including 
both stock options and restricted 
stock, with nearly half of these 
companies also providing SARs.
84.51% 
Black-Scholes 
model 
1.41% 
Both models 
14.08% 
Lattice model 
Large Companies 2013 Valuation Basis High Tech 2013 Valuation Basis 
91.76% 
Black-Scholes 
model 
2.35% 
Both models 
5.88% 
Lattice model 
8 Stock Compensation 
Model Choices 
Companies generally have a choice 
of what option pricing model to 
use to determine the fair value of 
their stock options. However more 
complex awards or those with market 
conditions (i.e., conditions to earn 
the award are indexed to the value 
of the issuer’s shares) will need to be 
valued using a more sophisticated 
approach, such as a lattice model 
or Monte Carlo simulation7. Monte 
Carlo simulations can also be used to 
develop just a particular assumption, 
such as the expected term, and in turn 
that outcome is used in a Black-Scholes 
option pricing model. 
Large Companies 
For Large companies, the model 
of choice is also the Black-Scholes 
option pricing model. However, 
approximately 15% of companies 
(nearly twice the rate for High Tech 
companies) employed a lattice option 
pricing model, likely reflecting 
more market-based criteria, such 
as the increased prevalence of 
Total Shareholder Return (or TSR) 
measures, in the terms of awards. 
High Tech Companies 
For High Tech companies, the 
option pricing model most used is 
the Black-Scholes model, which is 
the least-cost method of valuation 
for options without complications 
(e.g., the majority of option grants). 
However, lattice pricing models are 
used by about 8% of the High Tech 
companies for some of their awards 
which require the more advanced 
valuation modelling. 
Option pricing 
model 
7 “Lattice model” for this study refers to both lattice model and Monte Carlo simulations.
2013 Expected Term 
78.79% 
Historical 
experience 
10.61% 
Derived from 
valuation model 
10.61% 
Simplified method 
2013 Volatility 
48.53% 
Historical 
experience 
16.18% 
Implied volatility 
35.29% 
Blended volatility 
2014 Assumption and Disclosure Study | PwC 9 
Basis for Expected 
Term and Volatility— 
Large Companies 
Large companies have continued to 
rely mostly on historical experience in 
2013. For Large companies disclosing 
their expected term methodology, 
78% relied solely on their historical 
experience, 11% used the simplified 
method8, and another 11% relied 
on other methods (e.g., derived 
using a Monte Carlo simulation or 
other model). 
Of the 68 Large companies that 
granted stock options in 2013 and 
disclosed their volatility, 49% relied 
on historical stock price data for 
their volatility assumption, 16% of 
the companies in the analysis relied 
solely on their implied volatility9, 
and 35% used a blend of historical 
and implied volatilities. None of the 
Large companies disclosed using peer 
group volatility. 
Option pricing 
model Assumptions 
8 As described in ASC 718-10-S99; we did not validate whether use of the simplified method was appropriate—a company 
should consider their historical data available for awards with similar terms and issued to employees with similar 
characteristics, among other criteria to substantiate the lack of credible data and reliance upon the simplified method. 
9 As described in ASC 718-10-S99; we did not validate whether use of implied volatility alone was appropriate or met the 
various criteria in the standard (e.g., plain vanilla option, option contracts of 1-year or longer only, at or near-the-money 
contracts, sufficient volume, etc.).
2013 Expected Term 
90.12% 
Historical 
experience 
2.47% 
Derived from 
valuation model 
7.41% 
Simplified method 
10 Stock Compensation 
Basis for Expected Term 
and Volatility— 
High Tech Companies 
When setting the expected term 
or volatility assumptions (the more 
significant assumptions for the Black- 
Scholes pricing model), the High Tech 
companies in our study continue to 
rely heavily on historical experience. 
For High Tech companies disclosing 
their expected term assumption, 
90% of companies relied solely on 
their historical experience while 
7% used the so-called simplified 
method10 and another 3% relied on 
other methods (e.g., derived from 
a Monte Carlo simulation or other 
model). As many companies now 
have credible historical data they 
can track and analyze, a significant 
number of companies have switched 
from the simplified method to 
historical experience. 
Of the 83 High Tech companies 
that granted stock options in 2013 
and disclosed their volatility 
methodology, 47% of the companies 
used historical stock price data as 
the sole basis for their volatility11 
assumption, 17% of the companies 
relied solely on implied volatility 
(i.e., the volatility inherent in the 
company’s market traded options), 
31% used a blend of historical and 
implied volatilities, and the remaining 
5% relied on peer group data. 
2013 Volatility 
46.99% 
Historical 
experience 
16.87% 
Implied volatility 
4.82% 
Peer Group 
31.33% 
Blended volatility 
10 As described in ASC 718-10-S99; we did not validate whether use of the simplified method was appropriate—a company 
should consider their historical data available for awards with similar terms and issued to employees with similar 
characteristics, among other criteria to substantiate the lack of credible data and reliance upon the simplified method. 
11 As described in ASC 718-10-S99; we did not validate whether use of implied volatility alone was appropriate or met the 
various criteria in the standard (e.g., plain vanilla option, option contracts of 1-year or longer only, at or near-the-money 
contracts, sufficient volume, etc.).
2014 Assumption and Disclosure Study | PwC 11 
Large Companies 
The average expected term 
assumption in 2013 was 5.72 years, 
reflecting a decrease from 2012 
(5.88 years) and slightly less than the 
average in 2009 (5.80 years). 
For 2013, the expected term 
assumption for the 20th to 80th 
percentiles (comprising 60% of 
the Large companies and excludes 
outliers, generally) ranged from 5.00 
years to 6.60 years, identical to the 
2009 the range. Similarly, the percent 
of Large companies in 2013 with an 
expected term of over 5 years was 
73%, essentially unchanged since 
2009. We did however, see movement 
at the high-end, with the percentage 
of Large companies assuming greater 
than 6.00 years decreasing since 2010, 
moving from 43% in 2009 to 35% 
in 2013. 
Option pricing 
model Assumptions 
—Expected Term 
Expected Term 
2013 2012 2011 2010 2009 
Low 0.50 1.50 2.00 2.50 3.35 
Median (middle) 6.00 6.00 5.90 6.00 6.00 
Mean (average) 5.72 5.88 5.78 5.79 5.80 
High 8.20 9.00 8.00 8.00 8.10 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
45% 
<4.00 4.01–4.50 4.51–5.00 5.01–5.50 5.51–6.00 >6.00 
2013 2012 
Percent of Companies 
2011 2010 2009 
Expected Term Assumption (in years)
12 
Stock Compensation 
Expected Term Assumption (in years) 
High Tech Companies 
Over the last 5 years, the average expected term assumption has increased somewhat from 5.40 years to 5.57 years, increasing consistently since 2010. As High Tech companies primarily use historical experience to develop this assumption, the inference is that employees are choosing to hold stock options longer or letting under- water awards expire. 
Expected Term 
2013 
2012 
2011 
2010 
2009 
Low 
0.25 
0.25 
0.25 
0.25 
2.95 
Median (middle) 
5.70 
5.60 
5.60 
5.40 
5.43 
Mean (average) 
5.57 
5.48 
5.41 
5.29 
5.40 
High 
9.10 
9.10 
8.60 
9.50 
9.45 
0% 5% 10% 15% 20% 25% 30% 35% >6.005.51–6.005.01–5.504.51–5.004.01–4.50<4.0020132012 Percent of Companies 201120102009 
For 2013, the expected term assumption for the 20th to 80th percentiles (comprising 60% of the High Tech companies and excludes outliers, generally) ranged from 5.00 years to 6.30 years while in 2009 the range was 4.60 years to 6.10 years, reflecting further the continued lengthening of this assumption. Additionally, the percent of High Tech companies in 2013 with an expected term of over 5 years was 76% whereas in 2009 it was just 61%.
2014 Assumption and Disclosure Study | PwC 13 
Large Companies 
For Large companies, the average 
volatility has decreased from 36% 
in 2009 to 31% in 2013, with only 
2012 showing a slight uptick. Again, 
the more likely reason for the steady 
decrease in volatility assumptions is 
the lessening impact from the financial 
crisis 5-years ago. 
For 2013, the volatility assumption 
for the 20th to 80th percentiles 
(comprising 60% of the Large 
companies and excludes outliers, 
generally) ranged from 25% to 36% 
while in 2009 the range was 25% 
to46%. Also reflecting the decrease 
in volatility, 9% of Large companies 
in 2013 reported a volatility of over 
40% whereas in 2009 it was 38% of 
the companies. 
Option pricing 
model Assumptions 
—Volatility 
Volatility 
2013 2012 2011 2010 2009 
Low 15.40% 12.86% 12.54% 14.50% 15.60% 
Median (middle) 30.04% 34.00% 33.26% 33.15% 36.01% 
Mean (average) 31.23% 33.98% 33.20% 33.37% 36.49% 
High 56.59% 58.98% 55.39% 55.00% 63.50% 
For companies in each percentile, High 
Tech companies are using significantly 
greater volatility assumptions, with the 
20th percentile volatility for High Tech 
companies approaching twice that of 
Large companies. 
Volatility Assumption 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
45% 
50% 
<20.00% 20.01%–30.00% 30.01%–40.00% 40.01%–50.00% 50.01%–60.00% 60.01%–70.00% >70.00% 
2013 2012 
Percent of Companies 
2011 2010 2009
14 Stock Compensation 
High Tech Companies 
For High Tech companies, the mean 
volatility has decreased over the last 
5 years, from 50% in 2009 to 43% in 
2013. With most High Tech companies 
relying on historical stock price data 
to set the volatility assumption, the 
further we move from the 2007–2009 
turmoil, the less impact that period’s 
extreme market fluctuations will bear. 
For 2013, the volatility assumption 
for the 20th to 80th percentiles 
(comprising 60% of the High Tech 
companies and excludes outliers, 
generally) ranged from 29% to 
58% while in 2009 the range was 
34% to 65%. Also reflecting the 
decrease in volatility, 30% of High 
Tech companies in 2013 reported a 
volatility of over 50% whereas in 
2009 it was 40% of the companies. 
Volatility 
2013 2012 2011 2010 2009 
Low 10.68% 18.38% 18.20% 17.40% 19.50% 
Median (middle) 37.00% 40.63% 39.95% 39.69% 46.10% 
Mean (average) 43.43% 45.95% 46.00% 46.65% 50.00% 
High 105.00% 111.00% 111.00% 134.66% 98.00% 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
<30.00% 30.01%–40.00% 40.01%–50.00% 50.01%–60.00% 60.01%–70.00% >70.00% 
2013 2012 
Percent of Companies 
2011 2010 2009 
Volatility Assumption
2014 Assumption and Disclosure Study | PwC 15 
12 The above results for the dividend yield assumption reflect only those companies reporting a non-zero dividend 
yield assumption. 
Large Companies 
For Large companies over the last 5 
years, the average risk-free interest 
rate decreased from 2.26% in 2009 to 
2.13% in 2013, after a slight (0.01%) 
bump up from the low in 2012. 
The average dividend yield for the 
Large companies reporting a dividend 
yield assumption decreased from 
2.87% in 2009 to 2.28% in 2013. 
For the recent 4-year period, the 
dividend yield has stayed within a 
narrow range, with the 2009 assumed 
dividend yield likely impacted by the 
depressed stock prices at that time. 
Option pricing 
model Assumptions 
—Risk-Free Rate and 
Dividend Yield 
Risk-Free Interest Rate 
2013 2012 2011 2010 2009 
Low 0.10% 0.40% 0.58% 0.87% 1.25% 
Median (middle) 1.10% 1.10% 2.30% 2.50% 2.20% 
Mean (average) 1.13% 1.12% 2.19% 2.48% 2.26% 
High 2.50% 2.19% 3.40% 3.89% 3.70% 
Dividend Yield12 
2013 2012 2011 2010 2009 
Low 0.10% 0.10% 0.10% 0.10% 0.10% 
Median (middle) 2.30% 2.38% 2.20% 2.50% 3.00% 
Mean (average) 2.28% 2.36% 2.27% 2.43% 2.87% 
High 4.30% 5.40% 5.96% 6.61% 7.00%
13 The above results for the dividend yield assumption reflect only those companies reporting a non-zero dividend yield assumption. 
High Tech Companies 
Generally, the risk-free rate and the dividend yield assumptions will not have as significant an impact on the option pricing model results compared to the expected term and volatility assumptions, but they are still important factors in determining fair market value of employee stock options. For High Tech companies over the last 5 years, the average risk-free interest rate decreased from 2.23% in 2009 to 1.21% in 2013, after a slight bump up from the low of 0.94% in 2012. 
The average dividend yield for the High Tech companies reporting a dividend yield assumption decreased from 3.54% in 2009 to 2.27% in 2013. For the recent 4-year period, the dividend yield has stayed within a narrow range, with the 2009 assumed dividend yield likely impacted by the depressed stock prices at that time. 
Risk-Free Interest Rate 
2013 
2012 
2011 
2010 
2009 
Low 
0.10% 
0.10% 
0.10% 
0.10% 
1.06% 
Median (middle) 
1.17% 
0.90% 
1.90% 
2.18% 
2.25% 
Mean (average) 
1.21% 
0.94% 
1.85% 
2.18% 
2.23% 
High 
2.20% 
2.10% 
2.90% 
3.30% 
3.80% 
Dividend Yield13 
2013 
2012 
2011 
2010 
2009 
Low 
0.20% 
0.26% 
0.25% 
0.30% 
0.35% 
Median (middle) 
2.13% 
2.50% 
2.30% 
2.30% 
3.10% 
Mean (average) 
2.27% 
2.54% 
2.37% 
2.28% 
3.54% 
High 
4.30% 
4.40% 
4.30% 
4.10% 
6.30% 
16 
Stock Compensation
17 
2014 Assumption and Disclosure Study | PwC 
Stock Compensation Expense as a percent of earnings was the highest in 2009 than at any point in the 5-year period, but has remained in the 3% to 4% range throughout the 5-year period. 
Median Earnings and Stock Compensation Expense (pre-tax, in millions) 
2013 
2012 
2011 
2010 
2009 
Stock Comp. Expense 
$129 
$125 
$113 
$113 
$113 
Earnings 
$3,880 
$3,234 
$3,541 
$3,260 
$1,996 
Stock Compensation Expense as % of Income before Taxes14 
2013 
2012 
2011 
2010 
2009 
Median 
3.27% 
3.71% 
3.32% 
3.32% 
3.93% 
14 Excludes companies with a net operating loss reported in the year shown. 
Large Companies 
For the Large companies in our study, the median stock compensation expense and company earnings have both grown over the last 5 years, with earnings nearly doubling in that time span. 
Stock Compensation Expense 
For 2013, stock compensation as a percentage of income for the 20th to 80th percentiles (comprising 60% of the High Tech companies and excludes outliers, generally) ranged from about 1.5% to 6%, down from 2009 when the range was 2.2% to nearly 11%. 
0% 10% 20% 30% 40% 50% 60% >10.00%8.01%–10.00%6.01%–8.00%4.01%–6.00%2.01%–4.00%<2.00% 20132012 Percent of Companies 201120102009 
Stock Compensation Expense as a Percent of Earnings
18 Stock Compensation 
High Tech Companies 
For the High Tech companies in our study, the median stock compensation expense 
and company earnings have both grown over the last 5 years. 
Stock Compensation Expense as a percent of earnings was the highest in 2012 
than at any point in the 5-year period, but still represents a hefty percentage in 
2013. 
Median Stock Compensation Expense and Company Earnings (pre-tax, in millions) 
2013 2012 2011 2010 2009 
Stock Comp. 
Expense 
$42 $38 $29 $23 $21 
Earnings $395 $293 $250 $190 $170 
Stock Compensation Expense as % of Income before Taxes15 
2013 2012 2011 2010 2009 
Median 9.18% 10.64% 7.76% 7.02% 7.39% 
15 Excludes companies with a net operating loss reported in the year shown. 
Stock Compensation Expense as % of Income before Taxes 
0% 
10% 
20% 
30% 
40% 
<4.00% 4.01%-8.00% 8.01%-12.00% 12.01%-16.00% 16.01%-20.00% >20.00% 
2013 2012 
Percent of Companies 
2011 2010 2009
2014 Assumption and Disclosure Study | PwC 19 
The following is a comparison of 
2013 data to 2006, when the current 
stock compensation rules were 
implemented and expense moved 
from being pro forma to an actual 
P&L impact. Of note, both High 
Tech and Large company groups are 
moving to stock awards and away 
from options (further evidenced 
in the body of this study when 
comparing values granted by type 
of award). Stock compensation as 
a percentage of income remains at 
10%+/- for High Tech companies, 
but just in the 3%+ range for 
Large companies. 
Methods/processes established over 
7 years ago remain prevalent in 2013. 
The Black-Scholes option valuation 
model is still widely used, although 
we note there is nothing to stop a 
company from using a lattice model 
with more advanced techniques 
to value any option award, such 
as use of exercise rates at different 
multiples of the original grant date 
stock price. Reliance on historical 
data for the expected term is used 
by most companies, although Large 
companies are more likely to use a 
derived period (possibly to more 
appropriately deal with the volume of 
pre-2009 under-water awards expired 
or unexercised for long periods). 
Historical data for volatility is also 
a common basis, but over 50% of 
companies in both groups rely on 
implied volatility in combination with 
historical volatility or on a stand-alone 
basis. 
Since 2006, the High Tech median 
assumptions for the expected term 
and dividend yield have increased 
significantly, volatility has decreased 
slightly, and risk-free rate has 
followed Treasury rates. For Large 
company median assumptions, the 
dividend yield has increased also, but 
the expected term has remained flat 
and volatility has actually increased. 
Interestingly, with these movements, 
the median assumptions between the 
two groups of companies have begun 
to converge. 
Comparison to 
Year of ASC 718 
(Formerly FAS 123R) 
Adoption
20 
Stock Compensation 
Comparison to 2006 Data 
Large Companies 
High Tech 
2013 
2006 
2013 
2006 
Stock Compensation as a Percentage of Income-Median 
3.27% 
3.14% 
9.18% 
11.06% 
Types of Equity Awards Granted (by units) 
Stock Options 
49% 
63% 
41% 
82% 
Restricted Stock 
51% 
37% 
59% 
18% 
Methods Used for Valuation or Assumption Setting Purposes 
Use of the Black-Scholes Valuation Model Only 
85% 
84% 
92% 
93% 
Use of Only Historical Data for Expected Term 
79% 
88% 
90% 
93% 
Use of Only Historical Data for Volatilityolatility 
49% 
46% 
47% 
47% 
Assumptions Used for Black-Scholes Model- Median-(Average Rates)) 
Expected Term (years) 
6.00 
6.00 
5.70 
5.00 
Volatility 
30.04% 
26.00% 
37.00% 
40.00% 
Risk-free Rate 
1.10% 
4.64% 
1.17% 
4.73% 
Divided Yield 
2.30% 
1.80% 
2.13% 
1.38%
For More Information Contact: 
If you would like additional details on our analysis, please contact any of the authors listed below or your regional Human Resource Services professional: 
Ken Stoler 
(213) 270 8933 
ken.stoler@us.pwc.com 
Kevin Hassan 
(203) 539 4049 
kevin.hassan@us.pwc.com 
Ken Gritzan 
(646) 471 4596 
ken.gritzan@us.pwc.com 
Also, a special thanks to Michelle Tam of PwC’s Human Resource Services. 
Copyright © 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. 
This publication has been prepared for general information on matters of interest only, and does not constitute professional advice on facts and circumstances specific to any person or entity. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication. The information contained in this material was not intended or written to be used, and cannot be used, for purposes of avoiding penalties or sanctions imposed by any government or other regulatory body. PricewaterhouseCoopers LLP, its members, employees, and agents shall not be responsible for any loss sustained by 
any person or entity that relies on this publication. 
The content of this publication is based on information available as of September 15, 2014. Accordingly, certain aspects of this publication may be superseded as new guidance or interpretations emerge. Financial statement preparers and other users of this publication are therefore cautioned to stay abreast of and carefully evaluate subsequent authoritative and interpretive guidance that is issued. 
MW-15-0523

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pwc-stock-compensation-september-2014

  • 1. September 2014 Human Resource Services Stock Compensation 2014 Assumption and Disclosure Study
  • 2. Dear Clients and Friends PwC is pleased to share with you our Stock Compensation 2014 Assumption and Disclosure Study. This study presents our analysis of the 2013 year-end assumptions and disclosures for large US public companies as well as separately for high tech companies. In preparing this year’s study, we considered only companies that reported stock compensation expense in their 2013 10-K with a December 31 fiscal year-end. Our “large company group” was recast from 2012 and is now comprised of the top 100 ranked companies in the S&P 500. We also recast our 2013 “high tech company group”, consisting now of the top 100 companies (equally distributed) on the NASDAQ technology, biotech, and pharmaceutical industry lists. Side-by-side comparative information for the two groups is also provided. To obtain the financial information for the stock-based compensation plans included in the study, we reviewed the publicly available annual reports for the companies selected. We also included 2009 through 2012 data as well as 2006 data (when ASC 718 stock compensation rules were implemented) for historical comparison and perspective. Please note, all historical data is that of the recast large and high tech company groups. The study highlights are summarized in the first section, followed by more detailed comparative information and discussion. We hope you will find the results of our Stock Compensation 2014 Assumption and Disclosure Study useful in benchmarking your company’s assumptions and other data points associated with your stock compensation plans.
  • 3. September 2014 Table of contents Summary 2 Mix of Awards Granted 4 Mix of Awards Granted—Specific Type 7 Option pricing model 8 Option pricing model Assumptions 9 Option pricing model Assumptions —Expected Term 11 Option pricing model Assumptions —Volatility 13 Option pricing model Assumptions —Risk-Free Rate and Dividend Yield 15 Stock Compensation Expense 17 Comparison to Year of ASC 718 (Formerly FAS 123R) Adoption 19
  • 4. 2 Stock Compensation We performed an analysis of the stock compensation disclosures made by 100 Large1 companies and 100 High Tech2 companies. All information in this analysis is based on published annual reports and other publicly available information of the selected companies. Due to recasting the companies within our Large and High Tech groups, certain companies included in our Summary study in prior years are not included in this 2014 study. Also, as compa-nies may not have issued stock-based compensation awards in all prior years, data for some years may consist of less than 100 companies3. The following highlights the results of our study and compares the 2013 data to 2012 data. 1 “Large” refers to the top 100 companies in the S&P 500 with stock compensation expense in 2013 and a fiscal year-end of December 31. 2 “High Tech” refers to the top 100 companies on the NASDAQ technology, biotechnology, and pharmaceutical industry lists, evenly distributed, with stock compensation expense in 2013 and a fiscal year-end of December 31. 3 When data consists of less than 100 companies, results are for only those companies reporting (i.e., proportional distribution will add up to 100% even when there are less than 100 companies in the analysis). 4 Excludes companies with a net operating loss. 5 For purposes of this study “stock options” is used to refer to both employee stock option and stock appreciation right (“SAR”) awards granted by a company, unless separately presented and identified. 6 For purposes of this study “restricted stock” is used to refer to restricted stock, restricted stock unit and unvested unit awards granted by a company. Highlights Large Companies High Tech Companies 2013 2012 2013 2012 Number of Companies in Study with Stock Compensation 100 100 100 98 Stock Compensation as a Percentage of Income-Median4 3.27% 3.71% 9.18% 10.64% Types of Equity Awards Granted (units) Stock Options5 49% 42% 41% 48% Restricted Stock6 51% 58% 59% 52% Use of the Black-Scholes Valuation Model Only 85% 85% 92% 92% Assumptions Used for Black- Scholes Model-Median Expected Term (years) 6.00 6.00 5.70 5.60 Volatility 30.04% 34.00% 37.00% 40.05% Risk-free Rate 1.10% 1.10% 1.17% 0.90% Dividend Yield (for Companies with a non-zero yield) 2.30% 2.30% 2.06% 2.34%
  • 5. 2014 Assumption and Disclosure Study | PwC 3 Large Companies Option pricing model assumptions at December 31, 2013 remained steady compared with those reported at December 31, 2012 for Large compa-nies. The volatility assumption on average decreased similar to what we observed for the High Tech companies. But other assumption averages are essentially unchanged since last year. Equity awards granted by Large companies are showing a balance (by share unit volume) at nearly a 50/50 split between stock options and restricted stock awards in 2013, reflecting a small increase in the number of stock option grants since 2012. And similar to the High Tech companies, the value of restricted stock awards far exceeded the value of stock options granted in 2013, with restricted stock making up 85% of the total grant value, up from 82% in 2012. High Tech Companies Overall, option pricing model assumptions at December 31, 2013 changed modestly from assumptions at December 31, 2012. Of the more significant assumptions, the average assumed expected term lengthened slightly, while the stock price vola-tility assumption has decreased, following a trend since 2009. When valuing stock options, compa-nies continue to rely heavily on the Black-Scholes option pricing model and primarily base their expected term and volatility assumptions on historical experience. Restricted stock awards continue to be the leading type of equity award granted (by share unit volume) for these companies, and trending upwards from 2012 to a 60/40 split. However, the value of restricted stock granted far outpaced stock options at a rate of $6 of restricted stock value for each $1 of stock option value in 2013.
  • 6. 0% 20% 40% 60% 80% 2013 2012 42% 58% 46% 54% 31% 69% 58% 42% 49% 51% 2011 2010 2009 Options granted RS granted Percent of Companies Award Mix—Options and Restricted Stock (percent of share units awarded) 4 Stock Compensation Large Companies Over the last 5 years, the shift from options to stock awards has been consistent. The number of options granted exceeded stock awards by a 1.5 to 1 ratio in 2009 for the Large companies in our study group. Since then, the number of options granted has been just under the number of stock awards (with 2010 being a 2 to 1 ratio in favor of stock awards primarily on account of financial services companies in the study group). Mix of Awards Granted From a value perspective, option grants have steadily decreased in comparison to stock awards. In 2009, the ratio of stock to option awards was about 2.5 to 1; by 2013 that ratio had grown to almost 6 to 1, similar to the High Tech company ratio. (In thousands) 2013 2012 2011 2010 2009 Total options 354,338 401,276 423,465 576,338 1,052,524 Total grant date option value $3,579,354 $3,871,881 $4,329,668 $4,863,435 $5,365,314 Total stock 373,147 558,987 496,114 1,272,572 759,557 Total grant date stock value $20,651,821 $17,918,469 $19,400,143 $26,146,607 $12,396,387
  • 7. Award Mix—Options and Restricted Stock (percent of value) 0% 20% 40% 60% 80% 100% 2013201222% 28% 85% 201120102009Options grantedRS granted Percent of Companies 82%82%78% 72% 18%18%15% 5 2014 Assumption and Disclosure Study | PwC High Tech Companies Over the last 5 years, the shift from options to stock awards has been consistent. The number of options granted exceeded stock awards by a 2 to 1 ratio in 2009 for the High Tech companies in our study group. Since then we’ve seen a reversal in that ratio, with a significantly higher proportion of restricted stock to options. This movement is due to a number of factors, including pressure from shareholder advisory firms, employee perceptions of value, alignment of employee and shareholders interests, manage shareholder dilution, etc. From a value perspective, option grants have steadily decreased in comparison to stock awards. In 2009, the ratio of value of stock to option awards was about 3 to 2; by 2013 that ratio had grown to almost 6 to 1. (In thousands) 2013 2012 2011 2010 2009 Total options 257,845 278,514 287,803 320,890 607,581 Total grant date option value $3,206,120 $2,972,944 $2,582,255 $2,781,762 $5,039,336 Total stock 375,806 304,292 466,490 327,161 299,924 Total grant date stock value $17,871,123 $14,662,241 $11,798,608 $9,175,154 $6,716,321
  • 8. Award Mix—Options and Restricted Stock (percent of share units awarded) 0% 20% 40% 60% 80% 2013201248%52% 38% 62% 41% 59% 201120102009Options grantedRS granted Percent of Companies 50%50% 67% 33% 0% 20% 40% 60% 80% 100% 2013201223% 43% 85% 201120102009Options grantedRS granted Percent of Companies 83%82%77% 57% 18%17%15% Award Mix—Options and Restricted Stock (percent of value) 6 Stock Compensation
  • 9. 0% 10% 20% 30% 40% 50% 1.03% 15.46% 2.06% 43.30% 3.09% 7.22% 27.84% RSU/RS/unvested stock asard (“RS”) only SARs only Options & RS Options & SARs Options & RS & SARs Options Only RS & SARs Award Mix—By Specific Type (percent of companies) Award Mix—By Specific Type (percent of companies) 0% 10% 20% 30% 40% 50% 6.19% 5.15% 0.00% 42.27% 10.31% 4.12% 31.96% RSU/RS/unvested stock asard (“RS”) only SARs only Options & RS Options & SARs Options & RS & SARs Options Only RS & SARs 2014 Assumption and Disclosure Study | PwC 7 Large Companies Of the Large companies in our study, for 2013 nearly 19% of companies granted just one type of equity award (including 15% of companies granting only stock awards). However, the majority of companies (71%) provided a mix of equity award types including both stock options and restricted stock, with about a third of those companies also providing SARs. Mix of Awards Granted—Specific Type High Tech Companies Of the High Tech companies in our study, for 2013 only 11% of companies granted just one type of equity award (6% granted stock options only, 5% granted restricted stock only, and none granted SARs only). The majority of companies (74%) provided a mix of equity award types including both stock options and restricted stock, with nearly half of these companies also providing SARs.
  • 10. 84.51% Black-Scholes model 1.41% Both models 14.08% Lattice model Large Companies 2013 Valuation Basis High Tech 2013 Valuation Basis 91.76% Black-Scholes model 2.35% Both models 5.88% Lattice model 8 Stock Compensation Model Choices Companies generally have a choice of what option pricing model to use to determine the fair value of their stock options. However more complex awards or those with market conditions (i.e., conditions to earn the award are indexed to the value of the issuer’s shares) will need to be valued using a more sophisticated approach, such as a lattice model or Monte Carlo simulation7. Monte Carlo simulations can also be used to develop just a particular assumption, such as the expected term, and in turn that outcome is used in a Black-Scholes option pricing model. Large Companies For Large companies, the model of choice is also the Black-Scholes option pricing model. However, approximately 15% of companies (nearly twice the rate for High Tech companies) employed a lattice option pricing model, likely reflecting more market-based criteria, such as the increased prevalence of Total Shareholder Return (or TSR) measures, in the terms of awards. High Tech Companies For High Tech companies, the option pricing model most used is the Black-Scholes model, which is the least-cost method of valuation for options without complications (e.g., the majority of option grants). However, lattice pricing models are used by about 8% of the High Tech companies for some of their awards which require the more advanced valuation modelling. Option pricing model 7 “Lattice model” for this study refers to both lattice model and Monte Carlo simulations.
  • 11. 2013 Expected Term 78.79% Historical experience 10.61% Derived from valuation model 10.61% Simplified method 2013 Volatility 48.53% Historical experience 16.18% Implied volatility 35.29% Blended volatility 2014 Assumption and Disclosure Study | PwC 9 Basis for Expected Term and Volatility— Large Companies Large companies have continued to rely mostly on historical experience in 2013. For Large companies disclosing their expected term methodology, 78% relied solely on their historical experience, 11% used the simplified method8, and another 11% relied on other methods (e.g., derived using a Monte Carlo simulation or other model). Of the 68 Large companies that granted stock options in 2013 and disclosed their volatility, 49% relied on historical stock price data for their volatility assumption, 16% of the companies in the analysis relied solely on their implied volatility9, and 35% used a blend of historical and implied volatilities. None of the Large companies disclosed using peer group volatility. Option pricing model Assumptions 8 As described in ASC 718-10-S99; we did not validate whether use of the simplified method was appropriate—a company should consider their historical data available for awards with similar terms and issued to employees with similar characteristics, among other criteria to substantiate the lack of credible data and reliance upon the simplified method. 9 As described in ASC 718-10-S99; we did not validate whether use of implied volatility alone was appropriate or met the various criteria in the standard (e.g., plain vanilla option, option contracts of 1-year or longer only, at or near-the-money contracts, sufficient volume, etc.).
  • 12. 2013 Expected Term 90.12% Historical experience 2.47% Derived from valuation model 7.41% Simplified method 10 Stock Compensation Basis for Expected Term and Volatility— High Tech Companies When setting the expected term or volatility assumptions (the more significant assumptions for the Black- Scholes pricing model), the High Tech companies in our study continue to rely heavily on historical experience. For High Tech companies disclosing their expected term assumption, 90% of companies relied solely on their historical experience while 7% used the so-called simplified method10 and another 3% relied on other methods (e.g., derived from a Monte Carlo simulation or other model). As many companies now have credible historical data they can track and analyze, a significant number of companies have switched from the simplified method to historical experience. Of the 83 High Tech companies that granted stock options in 2013 and disclosed their volatility methodology, 47% of the companies used historical stock price data as the sole basis for their volatility11 assumption, 17% of the companies relied solely on implied volatility (i.e., the volatility inherent in the company’s market traded options), 31% used a blend of historical and implied volatilities, and the remaining 5% relied on peer group data. 2013 Volatility 46.99% Historical experience 16.87% Implied volatility 4.82% Peer Group 31.33% Blended volatility 10 As described in ASC 718-10-S99; we did not validate whether use of the simplified method was appropriate—a company should consider their historical data available for awards with similar terms and issued to employees with similar characteristics, among other criteria to substantiate the lack of credible data and reliance upon the simplified method. 11 As described in ASC 718-10-S99; we did not validate whether use of implied volatility alone was appropriate or met the various criteria in the standard (e.g., plain vanilla option, option contracts of 1-year or longer only, at or near-the-money contracts, sufficient volume, etc.).
  • 13. 2014 Assumption and Disclosure Study | PwC 11 Large Companies The average expected term assumption in 2013 was 5.72 years, reflecting a decrease from 2012 (5.88 years) and slightly less than the average in 2009 (5.80 years). For 2013, the expected term assumption for the 20th to 80th percentiles (comprising 60% of the Large companies and excludes outliers, generally) ranged from 5.00 years to 6.60 years, identical to the 2009 the range. Similarly, the percent of Large companies in 2013 with an expected term of over 5 years was 73%, essentially unchanged since 2009. We did however, see movement at the high-end, with the percentage of Large companies assuming greater than 6.00 years decreasing since 2010, moving from 43% in 2009 to 35% in 2013. Option pricing model Assumptions —Expected Term Expected Term 2013 2012 2011 2010 2009 Low 0.50 1.50 2.00 2.50 3.35 Median (middle) 6.00 6.00 5.90 6.00 6.00 Mean (average) 5.72 5.88 5.78 5.79 5.80 High 8.20 9.00 8.00 8.00 8.10 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% <4.00 4.01–4.50 4.51–5.00 5.01–5.50 5.51–6.00 >6.00 2013 2012 Percent of Companies 2011 2010 2009 Expected Term Assumption (in years)
  • 14. 12 Stock Compensation Expected Term Assumption (in years) High Tech Companies Over the last 5 years, the average expected term assumption has increased somewhat from 5.40 years to 5.57 years, increasing consistently since 2010. As High Tech companies primarily use historical experience to develop this assumption, the inference is that employees are choosing to hold stock options longer or letting under- water awards expire. Expected Term 2013 2012 2011 2010 2009 Low 0.25 0.25 0.25 0.25 2.95 Median (middle) 5.70 5.60 5.60 5.40 5.43 Mean (average) 5.57 5.48 5.41 5.29 5.40 High 9.10 9.10 8.60 9.50 9.45 0% 5% 10% 15% 20% 25% 30% 35% >6.005.51–6.005.01–5.504.51–5.004.01–4.50<4.0020132012 Percent of Companies 201120102009 For 2013, the expected term assumption for the 20th to 80th percentiles (comprising 60% of the High Tech companies and excludes outliers, generally) ranged from 5.00 years to 6.30 years while in 2009 the range was 4.60 years to 6.10 years, reflecting further the continued lengthening of this assumption. Additionally, the percent of High Tech companies in 2013 with an expected term of over 5 years was 76% whereas in 2009 it was just 61%.
  • 15. 2014 Assumption and Disclosure Study | PwC 13 Large Companies For Large companies, the average volatility has decreased from 36% in 2009 to 31% in 2013, with only 2012 showing a slight uptick. Again, the more likely reason for the steady decrease in volatility assumptions is the lessening impact from the financial crisis 5-years ago. For 2013, the volatility assumption for the 20th to 80th percentiles (comprising 60% of the Large companies and excludes outliers, generally) ranged from 25% to 36% while in 2009 the range was 25% to46%. Also reflecting the decrease in volatility, 9% of Large companies in 2013 reported a volatility of over 40% whereas in 2009 it was 38% of the companies. Option pricing model Assumptions —Volatility Volatility 2013 2012 2011 2010 2009 Low 15.40% 12.86% 12.54% 14.50% 15.60% Median (middle) 30.04% 34.00% 33.26% 33.15% 36.01% Mean (average) 31.23% 33.98% 33.20% 33.37% 36.49% High 56.59% 58.98% 55.39% 55.00% 63.50% For companies in each percentile, High Tech companies are using significantly greater volatility assumptions, with the 20th percentile volatility for High Tech companies approaching twice that of Large companies. Volatility Assumption 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% <20.00% 20.01%–30.00% 30.01%–40.00% 40.01%–50.00% 50.01%–60.00% 60.01%–70.00% >70.00% 2013 2012 Percent of Companies 2011 2010 2009
  • 16. 14 Stock Compensation High Tech Companies For High Tech companies, the mean volatility has decreased over the last 5 years, from 50% in 2009 to 43% in 2013. With most High Tech companies relying on historical stock price data to set the volatility assumption, the further we move from the 2007–2009 turmoil, the less impact that period’s extreme market fluctuations will bear. For 2013, the volatility assumption for the 20th to 80th percentiles (comprising 60% of the High Tech companies and excludes outliers, generally) ranged from 29% to 58% while in 2009 the range was 34% to 65%. Also reflecting the decrease in volatility, 30% of High Tech companies in 2013 reported a volatility of over 50% whereas in 2009 it was 40% of the companies. Volatility 2013 2012 2011 2010 2009 Low 10.68% 18.38% 18.20% 17.40% 19.50% Median (middle) 37.00% 40.63% 39.95% 39.69% 46.10% Mean (average) 43.43% 45.95% 46.00% 46.65% 50.00% High 105.00% 111.00% 111.00% 134.66% 98.00% 0% 5% 10% 15% 20% 25% 30% 35% 40% <30.00% 30.01%–40.00% 40.01%–50.00% 50.01%–60.00% 60.01%–70.00% >70.00% 2013 2012 Percent of Companies 2011 2010 2009 Volatility Assumption
  • 17. 2014 Assumption and Disclosure Study | PwC 15 12 The above results for the dividend yield assumption reflect only those companies reporting a non-zero dividend yield assumption. Large Companies For Large companies over the last 5 years, the average risk-free interest rate decreased from 2.26% in 2009 to 2.13% in 2013, after a slight (0.01%) bump up from the low in 2012. The average dividend yield for the Large companies reporting a dividend yield assumption decreased from 2.87% in 2009 to 2.28% in 2013. For the recent 4-year period, the dividend yield has stayed within a narrow range, with the 2009 assumed dividend yield likely impacted by the depressed stock prices at that time. Option pricing model Assumptions —Risk-Free Rate and Dividend Yield Risk-Free Interest Rate 2013 2012 2011 2010 2009 Low 0.10% 0.40% 0.58% 0.87% 1.25% Median (middle) 1.10% 1.10% 2.30% 2.50% 2.20% Mean (average) 1.13% 1.12% 2.19% 2.48% 2.26% High 2.50% 2.19% 3.40% 3.89% 3.70% Dividend Yield12 2013 2012 2011 2010 2009 Low 0.10% 0.10% 0.10% 0.10% 0.10% Median (middle) 2.30% 2.38% 2.20% 2.50% 3.00% Mean (average) 2.28% 2.36% 2.27% 2.43% 2.87% High 4.30% 5.40% 5.96% 6.61% 7.00%
  • 18. 13 The above results for the dividend yield assumption reflect only those companies reporting a non-zero dividend yield assumption. High Tech Companies Generally, the risk-free rate and the dividend yield assumptions will not have as significant an impact on the option pricing model results compared to the expected term and volatility assumptions, but they are still important factors in determining fair market value of employee stock options. For High Tech companies over the last 5 years, the average risk-free interest rate decreased from 2.23% in 2009 to 1.21% in 2013, after a slight bump up from the low of 0.94% in 2012. The average dividend yield for the High Tech companies reporting a dividend yield assumption decreased from 3.54% in 2009 to 2.27% in 2013. For the recent 4-year period, the dividend yield has stayed within a narrow range, with the 2009 assumed dividend yield likely impacted by the depressed stock prices at that time. Risk-Free Interest Rate 2013 2012 2011 2010 2009 Low 0.10% 0.10% 0.10% 0.10% 1.06% Median (middle) 1.17% 0.90% 1.90% 2.18% 2.25% Mean (average) 1.21% 0.94% 1.85% 2.18% 2.23% High 2.20% 2.10% 2.90% 3.30% 3.80% Dividend Yield13 2013 2012 2011 2010 2009 Low 0.20% 0.26% 0.25% 0.30% 0.35% Median (middle) 2.13% 2.50% 2.30% 2.30% 3.10% Mean (average) 2.27% 2.54% 2.37% 2.28% 3.54% High 4.30% 4.40% 4.30% 4.10% 6.30% 16 Stock Compensation
  • 19. 17 2014 Assumption and Disclosure Study | PwC Stock Compensation Expense as a percent of earnings was the highest in 2009 than at any point in the 5-year period, but has remained in the 3% to 4% range throughout the 5-year period. Median Earnings and Stock Compensation Expense (pre-tax, in millions) 2013 2012 2011 2010 2009 Stock Comp. Expense $129 $125 $113 $113 $113 Earnings $3,880 $3,234 $3,541 $3,260 $1,996 Stock Compensation Expense as % of Income before Taxes14 2013 2012 2011 2010 2009 Median 3.27% 3.71% 3.32% 3.32% 3.93% 14 Excludes companies with a net operating loss reported in the year shown. Large Companies For the Large companies in our study, the median stock compensation expense and company earnings have both grown over the last 5 years, with earnings nearly doubling in that time span. Stock Compensation Expense For 2013, stock compensation as a percentage of income for the 20th to 80th percentiles (comprising 60% of the High Tech companies and excludes outliers, generally) ranged from about 1.5% to 6%, down from 2009 when the range was 2.2% to nearly 11%. 0% 10% 20% 30% 40% 50% 60% >10.00%8.01%–10.00%6.01%–8.00%4.01%–6.00%2.01%–4.00%<2.00% 20132012 Percent of Companies 201120102009 Stock Compensation Expense as a Percent of Earnings
  • 20. 18 Stock Compensation High Tech Companies For the High Tech companies in our study, the median stock compensation expense and company earnings have both grown over the last 5 years. Stock Compensation Expense as a percent of earnings was the highest in 2012 than at any point in the 5-year period, but still represents a hefty percentage in 2013. Median Stock Compensation Expense and Company Earnings (pre-tax, in millions) 2013 2012 2011 2010 2009 Stock Comp. Expense $42 $38 $29 $23 $21 Earnings $395 $293 $250 $190 $170 Stock Compensation Expense as % of Income before Taxes15 2013 2012 2011 2010 2009 Median 9.18% 10.64% 7.76% 7.02% 7.39% 15 Excludes companies with a net operating loss reported in the year shown. Stock Compensation Expense as % of Income before Taxes 0% 10% 20% 30% 40% <4.00% 4.01%-8.00% 8.01%-12.00% 12.01%-16.00% 16.01%-20.00% >20.00% 2013 2012 Percent of Companies 2011 2010 2009
  • 21. 2014 Assumption and Disclosure Study | PwC 19 The following is a comparison of 2013 data to 2006, when the current stock compensation rules were implemented and expense moved from being pro forma to an actual P&L impact. Of note, both High Tech and Large company groups are moving to stock awards and away from options (further evidenced in the body of this study when comparing values granted by type of award). Stock compensation as a percentage of income remains at 10%+/- for High Tech companies, but just in the 3%+ range for Large companies. Methods/processes established over 7 years ago remain prevalent in 2013. The Black-Scholes option valuation model is still widely used, although we note there is nothing to stop a company from using a lattice model with more advanced techniques to value any option award, such as use of exercise rates at different multiples of the original grant date stock price. Reliance on historical data for the expected term is used by most companies, although Large companies are more likely to use a derived period (possibly to more appropriately deal with the volume of pre-2009 under-water awards expired or unexercised for long periods). Historical data for volatility is also a common basis, but over 50% of companies in both groups rely on implied volatility in combination with historical volatility or on a stand-alone basis. Since 2006, the High Tech median assumptions for the expected term and dividend yield have increased significantly, volatility has decreased slightly, and risk-free rate has followed Treasury rates. For Large company median assumptions, the dividend yield has increased also, but the expected term has remained flat and volatility has actually increased. Interestingly, with these movements, the median assumptions between the two groups of companies have begun to converge. Comparison to Year of ASC 718 (Formerly FAS 123R) Adoption
  • 22. 20 Stock Compensation Comparison to 2006 Data Large Companies High Tech 2013 2006 2013 2006 Stock Compensation as a Percentage of Income-Median 3.27% 3.14% 9.18% 11.06% Types of Equity Awards Granted (by units) Stock Options 49% 63% 41% 82% Restricted Stock 51% 37% 59% 18% Methods Used for Valuation or Assumption Setting Purposes Use of the Black-Scholes Valuation Model Only 85% 84% 92% 93% Use of Only Historical Data for Expected Term 79% 88% 90% 93% Use of Only Historical Data for Volatilityolatility 49% 46% 47% 47% Assumptions Used for Black-Scholes Model- Median-(Average Rates)) Expected Term (years) 6.00 6.00 5.70 5.00 Volatility 30.04% 26.00% 37.00% 40.00% Risk-free Rate 1.10% 4.64% 1.17% 4.73% Divided Yield 2.30% 1.80% 2.13% 1.38%
  • 23. For More Information Contact: If you would like additional details on our analysis, please contact any of the authors listed below or your regional Human Resource Services professional: Ken Stoler (213) 270 8933 ken.stoler@us.pwc.com Kevin Hassan (203) 539 4049 kevin.hassan@us.pwc.com Ken Gritzan (646) 471 4596 ken.gritzan@us.pwc.com Also, a special thanks to Michelle Tam of PwC’s Human Resource Services. Copyright © 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This publication has been prepared for general information on matters of interest only, and does not constitute professional advice on facts and circumstances specific to any person or entity. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication. The information contained in this material was not intended or written to be used, and cannot be used, for purposes of avoiding penalties or sanctions imposed by any government or other regulatory body. PricewaterhouseCoopers LLP, its members, employees, and agents shall not be responsible for any loss sustained by any person or entity that relies on this publication. The content of this publication is based on information available as of September 15, 2014. Accordingly, certain aspects of this publication may be superseded as new guidance or interpretations emerge. Financial statement preparers and other users of this publication are therefore cautioned to stay abreast of and carefully evaluate subsequent authoritative and interpretive guidance that is issued. MW-15-0523