Social media has been hugely successful for Dove's brand. They began running commercials on YouTube showing women of all colors, which increased their revenue from $2.5 billion to $4.1 billion. On Twitter, Dove's "Speak Beautiful" campaign allowed women to share messages of self-love and introduced more people to Dove's products. By embracing diversity and promoting positive messages on social platforms, Dove has seen their income rise substantially in both Europe and America over the past decade.

1. Social Network Success Stories
https://99percentinvisible.org/episode/unseen-city-wonders-urban-wilderness/

2. The Brand
- Owned by Unilever
- Founded in 1955
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click

3. - Commercials before and
during videos.
- Showing women of all
color.
Youtube
http://neatdesigns.net/22-shockingly-racist-ads/
https://www.newsweek.com/pakistan-lifts-three-year-youtube-ban-censor-friendly-version-417255

4. - Started at $2.5 Billion, and after the
Youtube commercials it went up to
$4.1 Billion.
0
1.05
2.1
3.15
4.2
5.25
1955 2019

5. Twitter
https://american-sweeps.com/dove-twitter-partner-social-change-speakbeautiful-
oscars/
- Allows women to tweet
about loving themselves
- Allows people to see
Dove’s products as well.

6. 0
1.05
2.1
3.15
4.2
5.25
2015 2017 2019
Income Increase
-Europe -America

7. - Skin Care
- Hair Care
- Fragrances
- Deodorant
https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/