Apparel retailers are leaders in leveraging the acute understanding of customer interaction within their stores. With precise shopper traffic data, Apparel leaders are now experts on customer traffic patterns and utilizing that data to increase performance.

1. iInside delivers the most precise traffic data today that can
help apparel retailers deliver a superior consumer shopping
experience and improve sales performance. By knowing traffic
patterns and what drives change, retailers can get fast, incred-
ibly-specific traffic-based feedback on what’s working; both
directly and indirectly.
At iInside, we help you make the business decisions that will
drive your company’s performance across every segment of
your business.
Merchandising Effectiveness
From display windows to fixtures, fitting rooms to cash
wrap/POS, iInside measures how store merchandising affects
shopper behavior.
• Benchmarking for merchandising impact – how each
merchandise decision is measured in traffic performance
• Draw performance from the mall or shopping center
into the store
• Shopper dwell times at individual in-store fixtures
and shelves
• Shopper “draw” at specific in-store fixtures and shelves
• Pathing percentages from displays to fitting rooms
• Pathing percentages from fitting rooms to cash wrap
• In-store shopper times and how they’re effected by
merchandise changes
Departmental Performance
iInside delivers powerful, unique performance metrics that are
precise down to individual departments, brands and displays.
• Combine traffic with POS data to model departmental
conversion within each single store for manager reporting,
or for category managers, within each department across the
entire chain.
• Combine Conversion with staffing data for optimal staff-to-
customer ratios.
• Determine the relationship between wait times at
counters and conversion; avoiding “U-Turn” and loss scenarios
while increasing customer satisfaction.
Marketing Campaign Impact
iInside uniquely provides powerful analytics to help measure the
direct and indirect effect of marketing on traffic; a new, powerful
KPI (key performance indicator) for all types of
marketing strategies.
• Benchmarking for marketing activity impact on traffic by
department, using all traffic metrics including “First Visit”
changes as a measure of shopper intent
• Impact of individual campaigns on overall store traffic
Workforce Management Efficiencies
Indoor location analytics enable you to make informed
decisions about how, when and where to provide the right
store personnel.
• Measure departmental traffic by hour
• Compare shopper performance with staff ratios to determine
optimal staffing practices
• Deliver precise, optimum scheduling of sales personnel
to shoppers
Apparel retailers are leaders in leveraging the acute understanding of customer interaction within
their stores. With precise shopper traffic data, Apparel leaders are now experts on customer traffic
patterns and utilizing that data to increase performance.
Apparel Retail Traffic Analytics:
Helping Apparel Retailers Make Fast,
High-Value Business Decisions

2. Call 877.500.9379 (714.685.9776 to request a demo) | info@iinside.com | www.iinside.com
Queue Management Optimization
iInside queue analytics ensure that POS wait times; a major
customer service metric that can finally be measured, managed
and improved at a uniquely affordable price.
• Detailed, reliable queue wait time reports by hour, day
and week, etc.
• Forecasting for checkout staffing requirements
• Predictive analytics when combined with in-store
traffic analytics
Showrooming Intelligence
While showrooming remains a real challenge, iInside empowers
retailers with unique analytics that can turn non-converting
shoppers into successful sales.
• Understand which departments and brands are being
showroomed and in rank order
• Know the departments and specific times where
showrooming most often occurs
• Measure and adjust the impact of showrooming
conversion strategies
Loyalty Campaign Success
iInside helps Apparel retailers better manage and extract
additional value from loyalty campaign strategies.
• Identify loyalty program shoppers upon entry when
combined with an opt-in Loyalty application
• Measure shopper return rates and cross-store location
behaviors
• Target individual shoppers for post-visit promotions
• Deliver the right offers to loyal customers at the
right time
Best-in-Class Technology
iInside gives Apparel retailers the ability to measure
in-store behavior using existing wireless infrastructure
if available. Starting here, iInside supplements with software
and hardware as needed to deliver precise Indoor shopper traffic
technologies that offer practical, high-value advantages
Accuracy: iInside solutions are accurate to within one meter
in store environments. That means we accurately deliver
data specific to the department, brand, fixture, and POS register.
Cost Effectiveness: iInside invested years into solution
technologies that are manufactured, implemented and
managed with the lowest possible cost. Our fees are monthly,
often with no upfront charges. And iInside offers significant savings
over costly studies that provide less accurate analyses of less
in-store shopper behavior.
Extensibility: iInside infrastructure is uniquely based on a
flexible, hardware-independent platform designed to meet
the client’s indoor location analytics needs for the foreseeable
future and easily accommodate future requirements including
new sensor needs and integration with mobile apps, etc.
Ease of Ownership: A location system is impractical if
cumbersome and costly to manage. iInside has developed
technologies that make solutions that are simple to deploy,
maintain, upgrade, enhance and move.
Coverage: Shopper behavioral consultants base recommen-
dations on a fraction of 1% of annual shopper data. By
comparison, an anonymous iInside solution can detect as many
as half the shoppers in a store – a massive sample size for Business
Intelligence. Additionally, when using our active location technolo-
gies along with mobile loyalty apps, iInside can see every shopper
using an integrated application.
Privacy: Each time iInside “detects” a device, the system
receives a unique identifier (MAC address) and uses a
sophisticated encryption algorithm to convert that identifier
into a new, irreversible one. Each device is identified only by that
number, which contains no personally identifiable information.
As an extra step in privacy protection, iInside never stores the
original MAC address.
Take the Next Step to Improved Performance
Contact iInside today and learn how the industry’s most advanced,
most accurate location analytics can put your company on a path
to greater customer loyalty, increased sales and long-term growth.
iInside, a WirelessWERX company. Contact info@iinside.com
or call 877-500-9379 or 714-685-9776 to request a demo.