Personal Information
Organization / Workplace
Lansing, Michigan Area United States
Occupation
Experienced Marketing Professional
Industry
Advertising / Marketing / PR
Website
http://www.lsj.com
About
Senior Marketing Manager with Michigan.com, multimedia marketing expert, creative guru, and local advertising strategy savant. Overseeing the marketing efforts for Michigan.com in three markets (Lansing, Battle Creek, and Port Huron, MI) to grow both local market share among business partners and audience reach among consumers.
Specialties: Multichannel marketing, client retention & loyalty, customer segmentation, audience acquisition, content marketing, marketing strategy and planning, media buying, and social media.
Tags
mobile marketing
holiday
revenue
advertising
black friday
shopping
newspaper advertising
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