2. Alchimedia is a London based communication
agency. We partner with our clients to provide
integrated solutions that deliver on their business
and marketing objectives. Our proficiency focuses
on media communications strategy, digital, social
media and content marketing.
WHOWEARE
CLIENT
PARTNER
CONSUMER-CENTRIC
THINKING
SOCIAL-BUSINESS
STRATEGY
COMMUNICATION
PLANNING
COMMUNITY
MANAGEMENT
CUSTOMER ENGAGEMENT
B2C & B2B
CONTENT
PRODUCTION
VIDEO, IMAGES,
CONTENT PLANS
WEBSITES
DESIGN, BUILD,
ECOMMERCE
SEARCH
MARKETING
PAID & ORGANIC
PR
TRADITIONAL,
DIGITAL
& SOCIAL
CREATIVE
30 SECOND
SOLUTIONS,
DIGITAL &
EXPERIMENTAL
APP
DEVELOPMENT
SMART PHONES,
FACEBOOK
BUSINESS
MANAGEMENT
T-SHAPED SKILL SET
RESEARCH
QUALITATIVE &
QUANTITATIVE
REPORTING &
ANALYTICS
TRADITIONAL &
SOCIAL
MEDIA
PLANNING
& BUYING
TRADITIONAL &
DIGITAL
CRM
3. SOCIALMEDIAPLAN
AUDIENCE
INTELLIGENCE
CONTENT
STRATEGY
SOCIAL
STRATEGY
REPORT
5
EDITORIAL
EXECUTION
THE WHO.
• Who are we speaking to?
• Who is our customer?
• Whose needs do we need to consider?
THE WHY.
• Why are we creating content in the first place?
• Why will users care?
THE HOW.
• How is content to be distributed?
• How are channel different?
• How will customers react?
THE WHAT.
• What are we going to create?
• What is the posting schedule?
• What gets promoted?
THE WHERE.
• Where did we succeed?
• Where did efforts fall short?
• Where can opportunities be found?
4. BESTDAYSANDTIMES
TO POSTSOCIALMEDIASITES
Our social media reports are going to be focused at reach, engagement and artwork, looking on the interaction with promoted posts. Consequently, initial
measurements will open the general vision in terms of where we are and where we want to be, that means we will be reporting to our clients, impressions
per campaign, visitors and links to make sure the content is leading us through the right field.
Monday – Friday with best
engagement on Wednesday
9am – 11am
B2BB2C
Engagement consistent
throughout the week; slight
peak on Mondays
B2C B2B
Saturday
best
day to pin Focus on
primary B2C
audienceBest times to pin
are 2am-4am
and 8pm -11p,
for fashion and
retail Fridays
3pm
B2C B2B
Focus on
B2B only
93% of
LinkedIn’s
audience is
B2B
Tuesday
to Thursday
Best post
times 5-6pm;
most clicks &
shares
10-11am
B2C B2B
Wednesday,
Saturday and
Sunday
Monday
to Friday
5 pm for highest retweets,
12 pm and 6pm for highest
clicks
B2C B2B
Thursday & Friday
Between 9am – 7pm (peak
shares 1pm, peak clicks
3pm)
B2C B2B
Primary
Audience
Best days
to post
Best time
to post
B2B
Companies put photos up on
Instagram during business
hours, with posts spiking
between 3pm-4pm
5. SOCIALMEDIA
STATISTICS
IS THE MOST
GENDER
IMBALANCED OF THE
MAJOR SOCIAL
MEDIA NETWORK.
SOCIAL SHARING
SITE THAT HAS
1+ BILLION
USERS WORLDWIDE
LARGEST OPPORTUNITIES
USERS SHARE
1 MILLION LINKS
EVERY 20 MINUTES
SOCIAL NETWORK
BUILT BY GOOGLE
THAT ALLOWS
BRANDSAND USERS
INTERACT OFFLINE
MORE CLOSELY.
BUSINESS
ORIENTED
SOCIAL NETWORKING
THAT OPERATES THE WORLD’S
LARGEST PROFESSIONAL
NETWORK ON THE INTERNET
OF USERS ARE
35 OR OLDER
79%
80%
ACTIVE USERS
ON MOBILE
400M I L L I O N
A C T I V E U S E R S
300M I L L I O N
A C T I V E U S E R S
1+BILLION
ACTIVE USERS
100M I L L I O N
A C T I V E S U S E R S
TO 140CHARACTERS
5,700 TWEETS
HAPPENED EVERY
SECOND
320M I L L I O N
A C T I V E U S E R S
MICRO BLOGGING
SOCIAL SITE THAT
LIMITS EACH POST
SOCIAL SHARING
SITE ALL AROUND
PICTURES
NOW 15 SECONDS VIDEOS
MANY BRANDS ARE
PARTICIPATING
THROUGH
THE USE OF
#HASHTAG
AND POSTING PICTURES
CONSUMERS CAN
RELATE TO
400M I L L I O N
A C T I V E U S E R S
CONSUMERS IN A
NON-OBTRUSIVE WAY
COMMUNICATED WITH
• ARCHITECTURE •ART •DIY
•CRAFTS •FASHION •FOOD AND DRINK
•HOME DÉCOR •SCIENCE • TRAVEL.
CATEGORIES INCLUDE:
SOCIAL SITE
FOR SHARING AND
CATEGORIZING
IMAGES
FOUND ONLINE.
MALES OF AGES 24–36
HAVE COMPRISED THE
LARGEST SHARE OF THE USER
BASE
6. SOCIALMEDIASTATISTICS
1. Españoles en Londres (+25.870 members)
2. Italiani a la Londra VIP (+45.692 members)
3. Français à londres VIP (+1.829 members)
4. Spanglish UK (+6.616 members)
5. Argentinos en londres - el mejor (+3.949 members)
6. Toda la info de londres en español (+6.513 members)
7. Learn English in London (+4.353 members)
8. Bar Bartenders & Events (+28.774 members)
9. Isharewithyou (GRUPO 131 miembros)
1. Drinksmotion 7.840 likes
2. Keen Language School 25.968 likes
3. Italiani a Londra VIP 2809 likes
4. Keen Jobs 7.102 likes
5. Keen Resources 1.842 likes
6. Alchimedia 876 likes
7. M.M. Immobiliare West London 1.318 likes
8. Maude London Rooms 447 likes
9. Sara’s West London Rooms 992 likes
Data from September 2016.
We run different private groups and fanpages in Facebook. Which can be used to promote your brand.
PRIVATEGROUPSONFACEBOOK: FAN PAGES:
